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Country Report

Travel and Tourism in Jordan

| Pages: 28

Price: US$600

About this Report

EXECUTIVE SUMMARY

The Arab Spring impacts Jordan

As the travel market experienced some significant changes in the Middle East region, resulting from the Arab Spring’s impact on key tourism markets, Jordan has seen tourism flows decline since 2011. The second half of 2012 seemed to point towards a recovery, and yet the decline continued. The major issue has been the war in neighbouring Syria, which has been keeping tourists away from the Levant as a whole. That said, Jordan itself is a relatively safe destination, and although tourism from Europe continues to decline, travellers from Arab countries are on the rise, as they move away from troubled destinations like Syria, Egypt, Lebanon.

Niche is the name of the game

Jordan is a country of great diversity, offering varied experiences to tourists. It is home to some of the greatest archaeological and historical sites in the world, and offers health and wellness, adventure, ecotourism, diving and many more opportunities. This has not only made the country attractive to a very diverse tourist base, but has also created unique opportunities for travel retailers to specialise in key areas, targeting niche markets to enhance their profitability. While many travel agencies offer a diversity of tourism experiences at once, there are also some emerging agencies that specialise.

Air transportation’s increased competitive pressure

Air transportation in Jordan has seen some significant changes since the signing of the Euro-Mediterranean Aviation Agreement in 2010. Under this agreement, Jordan moved towards liberalising its air transportation and implementing open skies policies with key European markets. This created increased competitive pressure, which has had an impact on national carrier Royal Jordanian Airlines (RJA). RJA had to downsize its operations, cancelling some key routes and decreasing flight frequency on others. RJA blamed a decline in revenues on higher fuel costs and the Arab Spring, and the carrier is increasingly likely to have to reduce its fleet size. But the open skies agreements are good news for the country’s travel industry as a whole, since it will most likely see new carriers target Jordanian airports.

Hotels suffer but supply increases

Hotels suffered from a decline in tourism arrivals in 2011 and 2012. This was marked by a decline in average prices because of the increasing competitive pressure and fewer visitors. However, this did not stop investors resuming their development plans in Jordan, as more new outlets came to the market in 2011 and 2012. Supply in the Dead Sea area has increased significantly during the review period and more international chains continue to target the country, including Amman, the Dead Sea and increasingly, Aqaba.

Luring the Arabs

The future for travel and tourism in Jordan will see improvements, although Jordan is going through a difficult time in early 2013 because of regional tensions. That said, it may be time for Jordan to turn towards the GCC and Middle East more than ever before, as Europeans, Americans and Westerners in general become fearful about the region. Arabs are fleeing destinations like Egypt and Lebanon, and are an ideal target for Jordan to consider. They are high spenders and have the potential to become loyal, repeat visitors.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Jordan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Jordan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Jordan for free:

The Travel and Tourism in Jordan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Jordan?
  • What are the major brands in Jordan?
  • What are the major brands in Jordan?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Jordan - Industry Overview

EXECUTIVE SUMMARY

The Arab Spring impacts Jordan

Niche is the name of the game

Air transportation’s increased competitive pressure

Hotels suffer but supply increases

Luring the Arabs

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2007-2012

SWOT

Strengths

Weaknesses

Opportunities

Threats

  • Summary 1 Jordan: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2007-2012
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2007-2012
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2012-2017
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2012-2017
  • Table 6 Departures by Destination: Number of Trips 2007-2012
  • Table 7 Departures by Mode of Transport: Number of Trips 2007-2012
  • Table 8 Departures by Purpose of Visit: Number of Trips 2007-2012
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2007-2012
  • Table 10 Forecast Departures by Destination: Number of Trips 2012-2017
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2012-2017
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2012-2017
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2012-2017
  • Table 14 Health and Wellness Tourism Sales: Value 2007-2012
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2012-2017
  • Table 16 Tourist Attractions: Value 2007-2012
  • Table 17 Forecast Tourist Attractions: Value 2012-2017

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2007-2012
  • Table 19 Car Rental Online Sales: Internet Transaction Value 2007-2012
  • Table 20 Forecast Car Rental Sales: Value 2012-2017
  • Table 21 Forecast Car Rental Online Sales: Internet Transaction Value 2012-2017

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 22 Arrivals by Country of Origin: Number of Trips 2007-2012
  • Table 23 Arrivals by Mode of Transport: Number of Trips 2007-2012
  • Table 24 Arrivals by Purpose of Visit: Number of Trips 2007-2012
  • Table 25 Incoming Tourist Receipts 2007-2012
  • Table 26 Forecast Arrivals by Country of Origin: Number of Trips 2012-2017
  • Table 27 Forecast Arrivals by Mode of Transport: Number of Trips 2012-2017
  • Table 28 Forecast Arrivals by Purpose of Visit: Number of Trips 2012-2017
  • Table 29 Forecast Incoming Tourist Receipts: Value and Growth 2012-2017

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 30 Transportation Sales by Category: Value 2007-2012
  • Table 31 Transportation Online Sales: Internet Transaction Value 2007-2012
  • Table 32 Forecast Transportation Sales by Category: Value 2012-2017
  • Table 33 Forecast Transportation Online Sales: Internet Transaction Value 2012-2017

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 34 Travel Accommodation Sales by Category: Value 2007-2012
  • Table 35 Travel Accommodation Outlets by Category: Units 2007-2012
  • Table 36 Travel Accommodation Online Sales: Internet Transaction Value 2007-2012
  • Table 37 Forecast Travel Accommodation Sales by Category: Value 2012-2017
  • Table 38 Forecast Travel Accommodation Outlets by Category: Units 2012-2017
  • Table 39 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2012-2017
  • Table 40 Hotel Pipeline Development

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 41 Travel Retail Sales: Value 2007-2012
  • Table 42 Travel Retail Online Sales: Internet Transaction Value 2007-2012
  • Table 43 Forecast Travel Retail Sales: Value 2012-2017
  • Table 44 Forecast Travel Retail Online Sales: Internet Transaction Value 2012-2017

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Bahrain
              • Arrivals from Egypt
              • Arrivals from France
              • Arrivals from Germany
              • Arrivals from India
              • Arrivals from Iraq
              • Arrivals from Italy
              • Arrivals from Kuwait
              • Arrivals from Lebanon
              • Arrivals from Libya
              • Arrivals from Morocco
              • Arrivals from Philippines
              • Arrivals from Russia
              • Arrivals from Saudi Arabia
              • Arrivals from Syria
              • Arrivals from Tunisia
              • Arrivals from Turkey
              • Arrivals from United Arab Emirates
              • Arrivals from USA
              • Arrivals from Yemen
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Bahrain
                          • Departures to Cyprus
                          • Departures to Egypt
                          • Departures to France
                          • Departures to Germany
                          • Departures to Greece
                          • Departures to India
                          • Departures to Italy
                          • Departures to Kuwait
                          • Departures to Lebanon
                          • Departures to Oman
                          • Departures to Saudi Arabia
                          • Departures to Spain
                          • Departures to Sweden
                          • Departures to Switzerland
                          • Departures to Syria
                          • Departures to Turkey
                          • Departures to United Arab Emirates
                          • Departures to United Kingdom
                          • Departures to USA
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                      • Incoming Tourist Receipts
                                      • Outgoing Tourist Expenditure
                                    • Domestic Tourist Expenditure Calc
                                      • Domestic Tourist Expenditure
                                      • Incoming Tourist Receipts
                                        • Incoming Tourist Receipts by Geography
                                          • Incoming Tourist Receipts - Bahrain
                                          • Incoming Tourist Receipts - Egypt
                                          • Incoming Tourist Receipts - France
                                          • Incoming Tourist Receipts - Germany
                                          • Incoming Tourist Receipts - India
                                          • Incoming Tourist Receipts - Iraq
                                          • Incoming Tourist Receipts - Italy
                                          • Incoming Tourist Receipts - Kuwait
                                          • Incoming Tourist Receipts - Lebanon
                                          • Incoming Tourist Receipts - Libya
                                          • Incoming Tourist Receipts - Morocco
                                          • Incoming Tourist Receipts - Philippines
                                          • Incoming Tourist Receipts - Russia
                                          • Incoming Tourist Receipts - Saudi Arabia
                                          • Incoming Tourist Receipts - Syria
                                          • Incoming Tourist Receipts - Tunisia
                                          • Incoming Tourist Receipts - Turkey
                                          • Incoming Tourist Receipts - United Arab Emirates
                                          • Incoming Tourist Receipts - USA
                                          • Incoming Tourist Receipts - Yemen
                                          • Incoming Tourist Receipts - Other Countries
                                      • Outgoing Tourist Expenditure
                                        • Outgoing Tourist Expenditure by Geography
                                          • Outgoing Tourist Expenditure - Bahrain
                                          • Outgoing Tourist Expenditure - Cyprus
                                          • Outgoing Tourist Expenditure - Egypt
                                          • Outgoing Tourist Expenditure - France
                                          • Outgoing Tourist Expenditure - Germany
                                          • Outgoing Tourist Expenditure - Greece
                                          • Outgoing Tourist Expenditure - India
                                          • Outgoing Tourist Expenditure - Italy
                                          • Outgoing Tourist Expenditure - Kuwait
                                          • Outgoing Tourist Expenditure - Lebanon
                                          • Outgoing Tourist Expenditure - Oman
                                          • Outgoing Tourist Expenditure - Saudi Arabia
                                          • Outgoing Tourist Expenditure - Spain
                                          • Outgoing Tourist Expenditure - Sweden
                                          • Outgoing Tourist Expenditure - Switzerland
                                          • Outgoing Tourist Expenditure - Syria
                                          • Outgoing Tourist Expenditure - Turkey
                                          • Outgoing Tourist Expenditure - United Arab Emirates
                                          • Outgoing Tourist Expenditure - United Kingdom
                                          • Outgoing Tourist Expenditure - USA
                                          • Outgoing Tourist Expenditure - Other Countries
                                    • Tourist Attractions
                                      • Tourist Attractions by Category
                                        • Tourist Attractions by Channel
                                          • Tourist Attractions Online
                                            • Tourist Attractions Offline
                                        • Transportation
                                          • Transportation by Category
                                            • Air
                                              • Air by Category
                                                • Air by Channel
                                                  • Air Online
                                                    • Air Offline
                                                • Other Transportation
                                                  • Other Transportation by Channel
                                                    • Other Transportation Online
                                                      • Other Transportation Offline
                                                • Transportation by Channel
                                                  • Transportation Online
                                                    • Air Online
                                                    • Other Transportation Online
                                                  • Transportation Offline
                                                    • Air Offline
                                                    • Other Transportation Offline
                                              • Travel Accommodation
                                                • Travel Accommodation by Category
                                                  • Hotels
                                                    • Hotels by Category
                                                      • Hotels by Channel
                                                        • Hotels Online
                                                          • Hotels Offline
                                                      • Other Travel Accommodation
                                                        • Other Travel Accommodation by Channel
                                                          • Other Travel Accommodation Online
                                                            • Other Travel Accommodation Offline
                                                      • Travel Accommodation by Channel
                                                        • Travel Accommodation Online
                                                          • Travel Accommodation Offline
                                                            • Hotels Offline
                                                            • Other Travel Accommodation Offline
                                                      • Travel Retail
                                                        • Travel Retail Sales by Category
                                                          • Travel Retail Sales by Channel
                                                            • Travel Retail Online Sales
                                                              • Travel Retail Offline Sales
                                                              • Travel Retail Sales by Corporate Business vs Leisure

                                                            Statistics Included

                                                            For each category and subcategory you will receive the following data in Excel format:

                                                            From Passport

                                                            • Market Sizes
                                                            • International arrivals by city
                                                            • Outbound Departures by Length

                                                            Market size details:

                                                            • Retail value retail selling price % growth
                                                            • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Sites/outlets
                                                            • Sites/outlets % growth
                                                            • Sites/outlets per capita
                                                            • Internet transaction value retail selling price % growth
                                                            • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Number of bed nights
                                                            • Number of bed nights % growth
                                                            • Number of bed nights per capita
                                                            • Number of trips
                                                            • Number of trips % growth
                                                            • Number of trips per capita
                                                            • Number of rooms
                                                            • Number of rooms % growth
                                                            • Number of rooms per capita
                                                            • Offline value retail selling price % growth
                                                            • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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