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Country Report

Kenya Flag Travel and Tourism in Kenya

| Pages: 67

Price: US$600

About this Report

EXECUTIVE SUMMARY

Tourism remains resilient in the face of major challenges

The general global economic slowdown, especially in the eurozone, Kenya’s main source of tourists, still affected Kenya’s travel and tourism industry. Despite all this, however, there was a significant increase in both business and domestic tourism, not to mention an increase in tourist flows from East and Central Africa. The hospitality industry in particular gained from meetings and weddings. The aforementioned factors helped keep the industry afloat, but tourism is still not yet out of the woods. A great deal of safety assurances and marketing are need to boost it back to its former glory, as one of Kenya’s most lucrative exports.

Kenya makes significant steps towards product diversification

Kenya was recently ranked as the second most popular MICE tourism destination in Africa, in the wake of an increase in local and international conference tourism of 12% and 6% respectively. The Kenya International Conference Centre witnessed a 45% increase in conferences in 2012 alone, due to concerted advertising efforts by its marketing agency, as well as the Kenya Tourism Board. MICE tourism is seen as one of the main pillars of the country’s travel and tourism industry, and as having tremendous growth potential. Sport tourism is also seen as a potential area for investment, due to the growing prominence of and demand for golf tourism in the country, evidenced by the increasing number of golf resorts and holiday homes.

Domestic tourism on the rise

Rising per capita incomes, which were responsible for the growth of the middle-class population, translated into a remarkable increase in revenue for domestic tourism. This was a major factor behind the modest growth of international tourism in in 2012, due to travel warnings and fear of insecurity arising from pre-election jitters and the threat of Al-Shabaab retaliation. It is expected that significant marketing activity by the national tourism board will be targeted towards the local population, as the industry seeks to diversify revenue streams away from the Eurozone and the impact of the 2013 Westgate attack in order to restore sustainable growth.

International hotel investors are optimistic about the growth of tourism

Despite fears by most international investors that the March 2013 elections may prove disastrous, there was a marked increase in investment by global players in hotels within the country, due the growth in inbound business and conference tourism, particularly within the capital. Several developments are already underway, with key global brands such as Radisson Blu, Park Inn by Radisson, Lonrho Hotels and Best Western already set to open for business not too far into the forecast period. Existing players, such as Hilton and InterContinental, are, meanwhile, looking to entrench their presence within the country in order to protect their market shares in the face of the growing competition. The increase in international brands within the region is setting the country up as a regional hub for business and conference tourism, with recognisable brands which make it an ideal destination for tourists looking to stay with brands they trust. However, the recent Westgate attack could slowdown investments and inbound tourism in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Kenya for free:

The Travel and Tourism in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Kenya?
  • What are the major brands in Kenya?
  • What are the major brands in Kenya?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Kenya - Industry Overview

EXECUTIVE SUMMARY

Tourism remains resilient in the face of major challenges

Kenya makes significant steps towards product diversification

Domestic tourism on the rise

International hotel investors are optimistic about the growth of tourism

KEY TRENDS AND DEVELOPMENTS

National tourism strategy

Legislative environment

Online travel

Growth in luxury tourism

Looming political uncertainty

SWOT

  • Summary 1 Kenya: SWOT

DEMAND FACTORS

  • Table 1 Leave Entitlement: Volume 2007-2012
  • Table 2 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 3 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 4 Balance of Tourism Payments: Value 2007-2012

SOURCE

  • Summary 2 Research Sources

Travel and Tourism in Kenya - Company Profiles

Kenya Airways Ltd in Travel and Tourism (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Kenya Airways: Key Facts
  • Summary 4 Kenya Airways: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 5 Kenya Airways: Competitive Position 2012

Kenyatta International Conference Centre in Travel and Tourism (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 The Kenyatta International Conference Centre: Key Facts
  • Summary 7 Kenyatta International Conference Centre: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 8 Kenyatta International Conference Centre: Competitive Position 2012

Sarova Hotels Ltd in Travel and Tourism (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Sarova Hotels Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 10 Sarova Hotels Ltd: Competitive Position 2012

Southern Cross Safaris Ltd in Travel and Tourism (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Southern Cross Safaris Ltd: Key Facts
  • Summary 12 Southern Cross Safaris Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 13 Southern Cross Safaris Ltd: Competitive Position 2012

Car Rental in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 5 Car Rental Sales by Category and Location: Value 2007-2012
  • Table 6 Car Rental Sales by Channel: Value 2007-2012
  • Table 7 Structure of Car Rental Market 2007-2012
  • Table 8 Car Rental National Brand Owner Market Shares 2008-2012
  • Table 9 Car Rental Brands by Key Performance Indicators 2012
  • Table 10 Forecast Car Rental Sales by Category and Location: Value 2012-2017
  • Table 11 Forecast Car Rental Sales by Channel: Value 2012-2017

Health and Wellness Tourism in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 12 Number of Hotel/Resort Spas: Units 2007-2012
  • Table 13 Health and Wellness Tourism Sales by Category: Value 2007-2012
  • Table 14 Forecast Health and Wellness Tourism Sales by Category: Value 2012-2017

Tourism Flows Domestic in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 15 Domestic Tourism by Destination 2007-2012
  • Table 16 Domestic Tourism by Purpose of Visit and Mode of Transport 2007-2012
  • Table 17 Domestic Tourist Expenditure 2007-2012
  • Table 18 Method of Payments for Domestic Tourism Spending: % Value 2007-2012
  • Table 19 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport 2012-2017
  • Table 20 Forecast Domestic Tourist Expenditure 2012-2017

Tourism Flows Inbound in Kenya - Category Analysis

HEADLINES

TRENDS

COUNTRY OF ORIGIN

BUSINESS VS LEISURE

CITY ARRIVALS

PROSPECTS

CATEGORY DATA

  • Table 21 Arrivals by Country of Origin 2007-2012
  • Table 22 Arrivals by Mode of Transport 2007-2012
  • Table 23 Arrivals by Purpose of Visit 2007-2012
  • Table 24 Business Arrivals: MICE Penetration 2007-2012
  • Table 25 Leisure Arrivals by Type 2007-2012
  • Table 26 Incoming Tourist Receipts by Geography: Value 2007-2012
  • Table 27 Incoming Tourist Receipts by Category: Value 2007-2012
  • Table 28 Method of Payments for Incoming Tourist Receipts: % Breakdown 2007-2012
  • Table 29 Forecast Arrivals by Country of Origin 2012-2017
  • Table 30 Forecast Arrivals by Mode of Transport 2012-2017
  • Table 31 Forecast Arrivals by Purpose of Visit 2012-2017
  • Table 32 Forecast Incoming Tourist Receipts by Geography: Value 2012-2017

Tourism Flows Outbound in Kenya - Category Analysis

HEADLINES

TRENDS

DESTINATIONS

BUSINESS VS LEISURE

PROSPECTS

CATEGORY DATA

  • Table 33 Departures by Destination 2007-2012
  • Table 34 Departures by Mode of Transport 2007-2012
  • Table 35 Departures by Purpose of Visit 2007-2012
  • Table 36 Business Departures: MICE Penetration % Breakdown 2007-2012
  • Table 37 Leisure Departures by Type 2007-2012
  • Table 38 Outgoing Tourist Expenditure by Geography: Value 2007-2012
  • Table 39 Outgoing Tourist Expenditure by Category: Value 2007-2012
  • Table 40 Method of Payments for Outgoing Tourism Spending: % Breakdown 2007-2012
  • Table 41 Forecast Departures by Destination 2012-2017
  • Table 42 Forecast Departures by Mode of Transport 2012-2017
  • Table 43 Forecast Departures by Purpose of Visit 2012-2017
  • Table 44 Forecast Outgoing Tourist Expenditure by Geography: Value 2012-2017

Tourist Attractions in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 45 Tourist Attractions Sales by Category: Value 2007-2012
  • Table 46 Tourist Attractions Visitors by Category 2007-2012
  • Table 47 Tourist Attractions Sales by Channel: Value 2007-2012
  • Table 48 Leading Tourist Attractions by Visitors 2007-2012
  • Table 49 Forecast Tourist Attractions Sales by Category: Value 2012-2017
  • Table 50 Forecast Tourist Attractions Visitors by Category 2012-2017
  • Table 51 Forecast Tourist Attractions Sales by Channel: Value 2012-2017

Transportation in Kenya - Category Analysis

HEADLINES

TRENDS

AIRLINES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 52 Transportation Sales by Category: Value 2007-2012
  • Table 53 Transportation Sales by Channel: Value 2007-2012
  • Table 54 Airline Capacity 2007-2012
  • Table 55 Air by Category: Passengers Carried 2007-2012
  • Table 56 Airline Passengers Carried by Distance 2007-2012
  • Table 57 Airline National Brand Owner Market Shares 2008-2012
  • Table 58 Airline Brands by Key Performance Indicators 2012
  • Table 59 Forecast Transportation Sales by Category: Value 2012-2017
  • Table 60 Forecast Transportation Sales by Channel: Value 2012-2017

Travel Accommodation in Kenya - Category Analysis

HEADLINES

TRENDS

HOTELS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Travel Accommodation Sales by Category: Value 2007-2012
  • Table 62 Travel Accommodation Outlets by Category: Units 2007-2012
  • Table 63 Travel Accommodation by Broad Category: Number of Rooms 2007-2012
  • Table 64 Travel Accommodation Sales by Channel: Value 2007-2012
  • Table 65 Hotel National Brand Owners by Market Share 2008-2012
  • Table 66 Hotel Brands by Key Performance Indicators 2012
  • Table 67 Regional Hotel Parameters 2012
  • Table 68 Forecast Travel Accommodation Sales by Category: Value 2012-2017
  • Table 69 Forecast Travel Accommodation Outlets by Category: Units 2012-2017
  • Table 70 Forecast Travel Accommodation Sales by Channel: Value 2012-2017

Travel Retail in Kenya - Category Analysis

HEADLINES

TRENDS

LEISURE TRAVEL

CORPORATE BUSINESS TRAVEL

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 71 Travel Retail Sales by Category: Value 2007-2012
  • Table 72 Travel Retail Corporate Business Sales: Value 2007-2012
  • Table 73 Travel Retail Leisure Sales: Value 2007-2012
  • Table 74 Travel Retail Online Sales by Category: Internet Transaction Value 2007-2012
  • Table 75 Travel Retail National Brand Owner Market Shares 2008-2012
  • Table 76 Travel Retail Brands by Key Performance Indicators 2012
  • Table 77 Forecast Travel Retail Sales by Category: Value 2012-2017
  • Table 78 Forecast Travel Retail Corporate Business Sales: Value 2012-2017
  • Table 79 Forecast Travel Retail Leisure Sales: Value 2012-2017
  • Table 80 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2012-2017

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Business Car Rental
          • Airport Business Car Rental
          • Non-Airport Business Car Rental
        • Car Rental - Insurance Replacement
        • Leisure Car Rental
          • Airport Leisure Car Rental
          • Non-Airport Leisure Car Rental
      • Car Rental by Channel
        • Car Rental Online
          • Car Rental Direct Suppliers
          • Car Rental Intermediaries
        • Car Rental Offline
    • Demand Factors
      • Holiday Takers by Age
        • Over 65
        • 50-64
        • 35-49
        • 25-34
        • 15-24
        • 0-14
      • Leave Entitlement
        • Paid Holiday
        • Public Holidays On Working Days
        • Public Holidays Not On Working Days
    • Health and Wellness Tourism
      • Medical Tourism
      • Spas
        • Destination Spas
        • Hotel/Resort Spas
        • Other Spas
    • Tourism Flows Domestic
      • Domestic Tourism By Destination
        • Coast Beach
        • Coast Hinterland East
        • Coast Hinterland West
        • Lake Nakuru
        • Masailand East
        • Masailand West
        • Mombasa Island
        • Mount Kenya
        • Nairobi
        • North Kenya
        • Nyanza Basin
        • Western Kenya
        • Other Domestic Tourism Destinations
      • Domestic Tourism Travel By Purpose Of Visit
        • Domestic Business Tourism
          • Domestic Business Tourism By Air
          • Domestic Business Tourism By Land
          • Domestic Business Tourism By Rail
          • Domestic Business Tourism By Sea
        • Domestic Leisure Tourism
          • Domestic Leisure Tourism By Air
          • Domestic Leisure Tourism By Land
          • Domestic Leisure Tourism By Rail
          • Domestic Leisure Tourism By Sea
    • Tourism Flows Inbound
      • Arrivals
        • Arrivals from Brazil
        • Arrivals from Canada
        • Arrivals from China
        • Arrivals from Egypt
        • Arrivals from France
        • Arrivals from Germany
        • Arrivals from India
        • Arrivals from Italy
        • Arrivals from Netherlands
        • Arrivals from Russia
        • Arrivals from South Africa
        • Arrivals from Switzerland
        • Arrivals from Tanzania
        • Arrivals from Uganda
        • Arrivals from United Arab Emirates
        • Arrivals from United Kingdom
        • Arrivals from USA
        • Other Countries Of Origin
      • Arrivals by Mode of Transport
        • Air Arrivals
          • Business Air Arrivals
          • Leisure Air Arrivals
        • Land Arrivals
          • Business Land Arrivals
          • Leisure Land Arrivals
        • Rail Arrivals
          • Business Rail Arrivals
          • Leisure Rail Arrivals
        • Sea Arrivals
          • Business Sea Arrivals
          • Leisure Sea Arrivals
      • Arrivals by Purpose of Visit
        • Business Arrivals
          • Business Air Arrivals
          • Business Land Arrivals
          • Business Rail Arrivals
          • Business Sea Arrivals
        • Leisure Arrivals
          • Leisure Air Arrivals
          • Leisure Land Arrivals
          • Leisure Rail Arrivals
          • Leisure Sea Arrivals
    • Tourism Flows Outbound
      • Departures By Country
        • Departures to Brazil
        • Departures to Canada
        • Departures to China
        • Departures to Egypt
        • Departures to France
        • Departures to Germany
        • Departures to India
        • Departures to Israel
        • Departures to Italy
        • Departures to Netherlands
        • Departures to Russia
        • Departures to South Africa
        • Departures to Switzerland
        • Departures to Tanzania
        • Departures to Uganda
        • Departures to United Arab Emirates
        • Departures to United Kingdom
        • Departures to USA
        • Other Destinations
      • Departures by Mode of Transport
        • Air Departures
          • Business Air Departures
          • Leisure Air Departures
        • Land Departures
          • Business Land Departures
          • Leisure Land Departures
        • Rail Departures
          • Business Rail Departures
          • Leisure Rail Departures
        • Sea Departures
          • Business Sea Departures
          • Leisure Sea Departures
      • Departures By Purpose Of Visit
        • Business Departures
          • Business Air Departures
          • Business Land Departures
          • Business Rail Departures
          • Business Sea Departures
        • Leisure Departures
          • Leisure Air Departures
          • Leisure Land Departures
          • Leisure Rail Departures
          • Leisure Sea Departures
    • Tourism Receipts and Expenditure
      • Balance Of Payments
        • Incoming Tourist Receipts
        • Outgoing Tourist Expenditure
      • Tourism Expenditure In-Country
        • Tourism Expenditure In-Country on Accommodation
          • Domestic Tourist Expenditure on Accommodation
          • Incoming Tourist Receipts on Accommodation
        • Tourism Expenditure In-Country on Entertainment
          • Domestic Tourist Expenditure on Entertainment
          • Incoming Tourist Receipts on Entertainment
        • Tourism Expenditure In-Country on Excursions
          • Domestic Tourist Expenditure on Excursions
          • Incoming Tourist Receipts on Excursions
        • Tourism Expenditure In-Country on Food
          • Domestic Tourist Expenditure on Food
          • Incoming Tourist Receipts on Food
        • Tourism Expenditure In-Country on Shopping
          • Domestic Tourist Expenditure on Shopping
          • Incoming Tourist Receipts on Shopping
        • Tourism Expenditure In-Country on Travel Within Country
          • Domestic Tourist Expenditure on Travel Within Country
          • Incoming Tourist Receipts on Travel Within Country
        • Other Tourism Expenditure In-Country
          • Other Domestic Tourist Expenditure
          • Other Incoming Tourist Receipts
      • Tourism Expenditure by Residents
        • Tourism Expenditure by Residents on Accommodation
          • Domestic Tourist Expenditure on Accommodation
          • Outgoing Tourist Expenditure on Accommodation
        • Tourism Expenditure by Residents on Entertainment
          • Domestic Tourist Expenditure on Entertainment
          • Outgoing Tourist Expenditure on Entertainment
        • Tourism Expenditure by Residents on Excursions
          • Domestic Tourist Expenditure on Excursions
          • Outgoing Tourist Expenditure on Excursions
        • Tourism Expenditure by Residents on Food
          • Domestic Tourist Expenditure on Food
          • Outgoing Tourist Expenditure on Food
        • Tourism Expenditure by Residents on Shopping
          • Domestic Tourist Expenditure on Shopping
          • Outgoing Tourist Expenditure on Shopping
        • Tourism Expenditure by Residents on Travel Within Country
          • Domestic Tourist Expenditure on Travel Within Country
          • Outgoing Tourist Expenditure on Travel Within Country
        • Other Tourism Expenditure by Residents
          • Other Domestic Tourist Expenditure
          • Other Outgoing Tourist Expenditure
      • Domestic Tourist Expenditure Calc
        • Domestic Tourist Expenditure
          • Domestic Tourist Expenditure by Category
            • Domestic Tourist Expenditure on Accommodation
            • Domestic Tourist Expenditure on Entertainment
            • Domestic Tourist Expenditure on Excursions
            • Domestic Tourist Expenditure on Food
            • Domestic Tourist Expenditure on Shopping
            • Domestic Tourist Expenditure on Travel Within Country
            • Other Domestic Tourist Expenditure
      • Incoming Tourist Receipts
        • Incoming Tourist Receipts by Geography
          • Incoming Tourist Receipts - Brazil
          • Incoming Tourist Receipts - Canada
          • Incoming Tourist Receipts - China
          • Incoming Tourist Receipts - Egypt
          • Incoming Tourist Receipts - France
          • Incoming Tourist Receipts - Germany
          • Incoming Tourist Receipts - India
          • Incoming Tourist Receipts - Italy
          • Incoming Tourist Receipts - Netherlands
          • Incoming Tourist Receipts - Russia
          • Incoming Tourist Receipts - South Africa
          • Incoming Tourist Receipts - Switzerland
          • Incoming Tourist Receipts - Tanzania
          • Incoming Tourist Receipts - Uganda
          • Incoming Tourist Receipts - United Arab Emirates
          • Incoming Tourist Receipts - United Kingdom
          • Incoming Tourist Receipts - USA
          • Incoming Tourist Receipts - Other Countries
        • Incoming Tourist Receipts by Category
          • Incoming Tourist Receipts on Accommodation
          • Incoming Tourist Receipts on Entertainment
          • Incoming Tourist Receipts on Excursions
          • Incoming Tourist Receipts on Food
          • Incoming Tourist Receipts on Shopping
          • Incoming Tourist Receipts on Travel Within Country
          • Other Incoming Tourist Receipts
      • Outgoing Tourist Expenditure
        • Outgoing Tourist Expenditure by Geography
          • Outgoing Tourist Expenditure - Brazil
          • Outgoing Tourist Expenditure - Canada
          • Outgoing Tourist Expenditure - China
          • Outgoing Tourist Expenditure - Egypt
          • Outgoing Tourist Expenditure - France
          • Outgoing Tourist Expenditure - Germany
          • Outgoing Tourist Expenditure - India
          • Outgoing Tourist Expenditure - Israel
          • Outgoing Tourist Expenditure - Italy
          • Outgoing Tourist Expenditure - Netherlands
          • Outgoing Tourist Expenditure - Russia
          • Outgoing Tourist Expenditure - South Africa
          • Outgoing Tourist Expenditure - Switzerland
          • Outgoing Tourist Expenditure - Tanzania
          • Outgoing Tourist Expenditure - Uganda
          • Outgoing Tourist Expenditure - United Arab Emirates
          • Outgoing Tourist Expenditure - United Kingdom
          • Outgoing Tourist Expenditure - USA
          • Outgoing Tourist Expenditure - Other Countries
        • Outgoing Tourist Expenditure by Category
          • Outgoing Tourist Expenditure on Accommodation
          • Outgoing Tourist Expenditure on Entertainment
          • Outgoing Tourist Expenditure on Excursions
          • Outgoing Tourist Expenditure on Food
          • Outgoing Tourist Expenditure on Shopping
          • Outgoing Tourist Expenditure on Travel Within Country
          • Other Outgoing Tourist Expenditure
    • Tourist Attractions
      • Tourist Attractions by Category
        • Art Galleries
        • Casinos
        • Circuses
        • Historic Buildings/Sites
        • Museums
        • National Parks/Areas of Natural Beauty
        • Theatres
        • Theme/Amusement Parks
        • Zoos/Aquariums
        • Other Tourist Attractions
      • Tourist Attractions by Channel
        • Tourist Attractions Online
          • Tourist Attractions Direct Suppliers
          • Tourist Attractions Intermediaries
        • Tourist Attractions Offline
    • Transportation
      • Transportation by Category
        • Air
          • Air by Category
            • Charter
            • Low Cost Carriers
            • Schedule
          • Air by Channel
            • Air Online
              • Air Direct Suppliers
              • Air Intermediaries
            • Air Offline
          • Air By Distance
            • Long Haul
            • Short Haul
          • Airline Capacity
            • Charter (Airline Capacity)
            • Low Cost Carriers (Airline Capacity)
            • Schedule (Airline Capacity)
        • Other Transportation
          • Other Transportation by Category
            • Bus/Coach
            • Chauffeur-driven Car
            • Cruise
            • Ferry
            • Rail
          • Other Transportation by Channel
            • Other Transportation Online
              • Other Transportation Direct Suppliers
              • Other Transportation Intermediaries
            • Other Transportation Offline
      • Transportation by Channel
        • Transportation Online
          • Transportation Direct Suppliers
            • Air Direct Suppliers
            • Other Transportation Direct Suppliers
          • Transportation Intermediaries
            • Air Intermediaries
            • Other Transportation Intermediaries
          • Air Online
          • Other Transportation Online
        • Transportation Offline
          • Air Offline
          • Other Transportation Offline
    • Travel Accommodation
      • Travel Accommodation by Category
        • Hotels
          • Hotels by Category
            • Chained Hotels
            • Independent Hotels
          • Hotels by Channel
            • Hotels Online
              • Hotels Direct Suppliers
              • Hotels Intermediaries
            • Hotels Offline
        • Other Travel Accommodation
          • Other Travel Accommodation by Category
            • Campsites
            • Chalets
            • Guesthouses
            • Hostels
            • Motels
            • Private Accommodation
            • Self-Catering Apartments
            • Other Other Travel Accommodation
          • Other Travel Accommodation by Channel
            • Other Travel Accommodation Online
              • Other Travel Accommodation Direct Suppliers
              • Other Travel Accommodation Intermediaries
            • Other Travel Accommodation Offline
      • Travel Accommodation by Channel
        • Travel Accommodation Online
          • Travel Accommodation Direct Suppliers
            • Hotels Direct Suppliers
            • Other Travel Accommodation Direct Suppliers
          • Travel Accommodation Intermediaries
            • Hotels Intermediaries
            • Other Travel Accommodation Intermediaries
        • Travel Accommodation Offline
          • Hotels Offline
          • Other Travel Accommodation Offline
    • Travel Retail
      • Travel Retail Sales by Category
        • Travel Retail Accommodation Sales
          • Corporate Business Accommodation Online Sales
          • Corporate Business Accommodation Offline Sales
          • Leisure Accommodation Online Sales
          • Leisure Accommodation Offline Sales
        • Travel Retail Car Rental Sales
          • Corporate Business Car Rental Online Sales
          • Corporate Business Car Rental Offline Sales
          • Leisure Car Rental Online Sales
          • Leisure Car Rental Offline Sales
        • Travel Retail Cruise Sales
          • Corporate Business Cruise Online Sales
          • Corporate Business Cruise Offline Sales
          • Leisure Cruise Online Sales
          • Leisure Cruise Offline Sales
        • Travel Retail Flight Sales
          • Corporate Business Flight Online Sales
          • Corporate Business Flight Offline Sales
          • Leisure Flight Online Sales
          • Leisure Flight Offline Sales
        • Travel Retail Package Holidays Sales
          • Corporate Business Package Holidays Online Sales
          • Corporate Business Package Holidays Offline Sales
          • Leisure Package Holidays Online Sales
          • Leisure Package Holidays Offline Sales
        • Travel Retail Travel Insurance Sales
          • Corporate Business Travel Insurance Online Sales
          • Corporate Business Travel Insurance Offline Sales
          • Leisure Travel Insurance Online Sales
          • Leisure Travel Insurance Offline Sales
        • Travel Retail Other Transport Sales
          • Corporate Business Other Transport Online Sales
          • Corporate Business Other Transport Offline Sales
          • Leisure Other Transport Online Sales
          • Leisure Other Transport Offline Sales
        • Travel Retail Other Travel Retail Sales
          • Corporate Business Other Travel Retail Online Sales
          • Corporate Business Other Travel Retail Offline Sales
          • Leisure Other Travel Retail Online Sales
          • Leisure Other Travel Retail Offline Sales
      • Travel Retail Sales by Channel
        • Travel Retail Online Sales
          • Accommodation Online Sales
            • Corporate Business Accommodation Online Sales
            • Leisure Accommodation Online Sales
          • Car Rental Online Sales
            • Corporate Business Car Rental Online Sales
            • Leisure Car Rental Online Sales
          • Cruise Online Sales
            • Corporate Business Cruise Online Sales
            • Leisure Cruise Online Sales
          • Flight Online Sales
            • Corporate Business Flight Online Sales
            • Leisure Flight Online Sales
          • Package Holidays Online Sales
            • Corporate Business Package Holidays Online Sales
            • Leisure Package Holidays Online Sales
          • Travel Insurance Online Sales
            • Corporate Business Travel Insurance Online Sales
            • Leisure Travel Insurance Online Sales
          • Other Transport Online Sales
            • Corporate Business Other Transport Online Sales
            • Leisure Other Transport Online Sales
          • Other Travel Retail Online Sales
            • Corporate Business Other Travel Retail Online Sales
            • Leisure Other Travel Retail Online Sales
        • Travel Retail Offline Sales
          • Accommodation Offline Sales
            • Corporate Business Accommodation Offline Sales
            • Leisure Accommodation Offline Sales
          • Car Rental Offline Sales
            • Corporate Business Car Rental Offline Sales
            • Leisure Car Rental Offline Sales
          • Cruise Offline Sales
            • Corporate Business Cruise Offline Sales
            • Leisure Cruise Offline Sales
          • Flight Offline Sales
            • Corporate Business Flight Offline Sales
            • Leisure Flight Offline Sales
          • Package Holidays Offline Sales
            • Corporate Business Package Holidays Offline Sales
            • Leisure Package Holidays Offline Sales
          • Travel Insurance Offline Sales
            • Corporate Business Travel Insurance Offline Sales
            • Leisure Travel Insurance Offline Sales
          • Other Transport Offline Sales
            • Corporate Business Other Transport Offline Sales
            • Leisure Other Transport Offline Sales
          • Other Travel Retail Offline Sales
            • Corporate Business Other Travel Retail Offline Sales
            • Leisure Other Travel Retail Offline Sales
      • Travel Retail Sales by Corporate Business vs Leisure
        • Travel Retail Corporate Business Sales
          • Corporate Business Accommodation Sales
            • Corporate Business Accommodation Online Sales
            • Corporate Business Accommodation Offline Sales
          • Corporate Business Car Rental Sales
            • Corporate Business Car Rental Online Sales
            • Corporate Business Car Rental Offline Sales
          • Corporate Business Cruise Sales
            • Corporate Business Cruise Online Sales
            • Corporate Business Cruise Offline Sales
          • Corporate Business Flight Sales
            • Corporate Business Flight Online Sales
            • Corporate Business Flight Offline Sales
          • Corporate Business Package Holiday Sales
            • Corporate Business Package Holidays Online Sales
            • Corporate Business Package Holidays Offline Sales
          • Corporate Business Travel Insurance Sales
            • Corporate Business Travel Insurance Online Sales
            • Corporate Business Travel Insurance Offline Sales
          • Corporate Business Other Transport Sales
            • Corporate Business Other Transport Online Sales
            • Corporate Business Other Transport Offline Sales
          • Corporate Business Other Travel Retail Sales
            • Corporate Business Other Travel Retail Online Sales
            • Corporate Business Other Travel Retail Offline Sales
        • Corporate Business Offline Sales
          • Corporate Business Accommodation Offline Sales
          • Corporate Business Car Rental Offline Sales
          • Corporate Business Cruise Offline Sales
          • Corporate Business Flight Offline Sales
          • Corporate Business Package Holidays Offline Sales
          • Corporate Business Travel Insurance Offline Sales
          • Corporate Business Other Transport Offline Sales
          • Corporate Business Other Travel Retail Offline Sales
        • Corporate Business Online Sales
          • Corporate Business Accommodation Online Sales
          • Corporate Business Car Rental Online Sales
          • Corporate Business Cruise Online Sales
          • Corporate Business Flight Online Sales
          • Corporate Business Package Holidays Online Sales
          • Corporate Business Travel Insurance Online Sales
          • Corporate Business Other Transport Online Sales
          • Corporate Business Other Travel Retail Online Sales
        • Travel Retail Leisure Sales
          • Leisure Accommodation Sales
            • Leisure Accommodation Online Sales
            • Leisure Accommodation Offline Sales
          • Leisure Car Rental Sales
            • Leisure Car Rental Online Sales
            • Leisure Car Rental Offline Sales
          • Leisure Cruise Sales
            • Leisure Cruise Online Sales
            • Leisure Cruise Offline Sales
          • Leisure Flight Sales
            • Leisure Flight Online Sales
            • Leisure Flight Offline Sales
          • Leisure Package Holiday Sales
            • Leisure Package Holidays Online Sales
            • Leisure Package Holidays Offline Sales
          • Leisure Travel Insurance Sales
            • Leisure Travel Insurance Online Sales
            • Leisure Travel Insurance Offline Sales
          • Leisure Other Transport Sales
            • Leisure Other Transport Online Sales
            • Leisure Other Transport Offline Sales
          • Leisure Other Travel Retail Sales
            • Leisure Other Travel Retail Online Sales
            • Leisure Other Travel Retail Offline Sales
        • Leisure Offline Sales
          • Leisure Accommodation Offline Sales
          • Leisure Car Rental Offline Sales
          • Leisure Cruise Offline Sales
          • Leisure Flight Offline Sales
          • Leisure Package Holidays Offline Sales
          • Leisure Travel Insurance Offline Sales
          • Leisure Other Transport Offline Sales
          • Leisure Other Travel Retail Offline Sales
        • Leisure Online Sales
          • Leisure Accommodation Online Sales
          • Leisure Car Rental Online Sales
          • Leisure Cruise Online Sales
          • Leisure Flight Online Sales
          • Leisure Package Holidays Online Sales
          • Leisure Travel Insurance Online Sales
          • Leisure Other Transport Online Sales
          • Leisure Other Travel Retail Online Sales

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Analysis by country
  • Analysis by Distance
  • Analysis by Type
  • Business/Leisure Split
  • Domestic Tourism by Purpose and Method
  • Domestic Tourism Trips by Length
  • Hotel Price Platform
  • International arrivals by city
  • Internet Transactions
  • Key Performance Indicators
  • Leading Visitor Attractions
  • Method of Payment
  • MICE penetration
  • Outbound Departures by Length
  • Package Holidays by Type
  • Passengers Carried by Airport
  • Regional Hotel Parameters
  • Seasonality

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Number of people
  • Number of people % growth
  • Number of people per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Number of cars
  • Number of cars % growth
  • Number of cars per capita
  • Number of days
  • Number of days % growth
  • Number of days per capita
  • Number of bed nights
  • Number of bed nights % growth
  • Number of bed nights per capita
  • Number of operators
  • Number of operators % growth
  • Number of operators per capita
  • Number of trips
  • Number of trips % growth
  • Number of trips per capita
  • Number of rooms
  • Number of rooms % growth
  • Number of rooms per capita
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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