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Country Report

Kenya Flag Travel and Tourism in Kenya

| Pages: 67

Price: US$2,100

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EXECUTIVE SUMMARY

Kenya turns to other regions as terrorism-induced travel advisories deter tourists from the West

Kenya’s tourism industry was heavily affected by the ever present threat of terrorism throughout 2013. The number of traditional tourists from the West dwindled following repeated travel advisories against visiting the Kenyan coast, a popular destination for inbound tourists. New tourist source markets include Asian countries such as India and China. Kenya has also opened new commercial airline routes to some of these countries and eased visa requirements for their citizens. Additionally, domestic tourism also tried to fill the void left by Western tourists but the relatively slow economy led to a fairly poor performance from the category.

Taxation slows industry growth

Kenya’s taxation regime had an adverse effect on the growth of tourism. Heavy taxation meant that domestic tourists could not spend as heavily as their sorely missed incoming counterparts. Strict transportation measures introduced due to terrorism meant that equipment upgrades led to higher prices at all levels in the industry, further dampening the enthusiasm of domestic tourists. Trade associations and local politicians failed in their attempts to force the government to reduce taxation levels so as to incentivise spending on the part of both consumers and suppliers. It is no secret that Tanzanian park fees are half those charged in Kenya. Other factors affecting tourism in 2013 included the high cost of electricity, the internet, fuel and insurance, whose rates are either the highest or among the highest on the entire continent.

Industry players resort to informal mergers and agreements

Tourism players, having been affected by both terrorism and heavy taxation, were forced to enter into informal mergers and agreements. The traditional leaders in the industry could not operate on their own as travel was heavily affected, leading to below-average bookings. This led to many players joining forces with regard to transporting and accommodating tourists. As many hotels on the coast failed to secure bookings, staffing levels were drastically reduced, leaving players the only option of teaming up temporarily to use the same facilities. It was thus impossible to achieve a fair growth rate in any category.

Local entities go digital in an effort to boost sales

Improving internet connectivity and reliability continued to encourage players in the industry to offer online platforms. Additionally, leading internet providers are increasingly offering faster processing speeds to boost internet penetration. In particular, the middle class in Kenya, with their smartphones, have led the way in online transactions. The Kenyan government’s strategic focus on improving information and communication technology also continued to contribute to the increasing reliability and usability of online services in the country. Massive campaigns were launched by tourism players such as airlines, hotels and travel agencies. These player have also turned to social media sites such as Facebook and Twitter as well as popular radio stations to promote their services.

Investors continue to be optimistic about Kenya’s tourism industry despite challenging environment

Despite the threat of terrorism and increasing government taxes, investors continue to be optimistic about the Kenya’s tourism industry. This is evident from the continuing investment and entry of international brands such as Radison Blu and Lonrho Hotels that are seeking to tap into the growing conference and business tourism category in Kenya. Additionally, the newly established county governments in collaboration with the national tourism board and industry players are expected to implement initiatives that will boost both domestic and inbound tourism during the forecast period.

SWOT

  • Kenya has been a leading destination for tourists from both the East and West, leading to the development of many facilities. The country’s relative political and economic stability over the years have also made it a favourite of the majority of incoming tourists to Africa. The main weakness of Kenyan tourism is that it is heavily reliant on tourists from the West.
  • Kenya faces a stiff challenge from other African countries, particularly South Africa, Tanzania, Ethiopia and the island nations of Mauritius and the Seychelles. However, the various government bodies dealing with tourism have embarked on marketing the country as a destination for tourists from across Europe, the Americas and emerging Asian markets. Kenya Airways has countered Ethiopia’s purchase of Dreamliner aircraft with a purchase of its own aircraft. The government has entered into trade agreements with East African neighbours with regard to a joint tourist visa in an effort to try and reduce tourists’ expenses. Kenya has also entered into code sharing agreements with South Africa, which will increase its range of airline destinations and hence improve its chances of attracting visitors from South Africa.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Kenya for free:

The Travel in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel in Kenya?
  • What are the major brands in Kenya?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Kenya - Industry Overview

EXECUTIVE SUMMARY

Kenya turns to other regions as terrorism-induced travel advisories deter tourists from the West

Taxation slows industry growth

Industry players resort to informal mergers and agreements

Local entities go digital in an effort to boost sales

Investors continue to be optimistic about Kenya’s tourism industry despite challenging environment

SWOT

  • Summary 1 Kenya: SWOT

DEMAND FACTORS

  • Table 1 Leave Entitlement: Volume 2008-2013
  • Table 2 Holiday Takers by Age 2008-2013
  • Table 3 Seasonality of Trips: % Breakdown 2008-2013

BALANCE OF PAYMENTS

  • Table 4 Balance of Tourism Payments: Value 2008-2013

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Travel and Tourism in Kenya - Company Profiles

Kenya Airways Ltd in Travel and Tourism (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Kenya Airways Ltd: Key Facts
  • Summary 4 Kenya Airways Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 5 Kenya Airways Ltd: Competitive Position 2013

Sarova Hotels Ltd in Travel and Tourism (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Sarova Hotels Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 7 Sarova Hotels Ltd: Competitive Position 2013

Southern Cross Safaris Ltd in Travel and Tourism (Kenya)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Southern Cross Safaris Ltd: Key Facts
  • Summary 9 Southern Cross Safaris Ltd: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 10 Southern Cross Safaris Ltd: Competitive Position 2013

Car Rental in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 5 Car Rental Sales by Category and Location: Value 2008-2013
  • Table 6 Car Rental Sales by Channel: Value 2008-2013
  • Table 7 Structure of Car Rental Market 2008-2013
  • Table 8 Car Rental NBO Company Shares: % Value 2009-2013
  • Table 9 Car Rental Brands by Key Performance Indicators 2013
  • Table 10 Forecast Car Rental Sales by Category and Location: Value 2013-2018
  • Table 11 Forecast Car Rental Sales by Channel: Value 2013-2018

Health and Wellness Tourism in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 12 Number of Hotel/Resort Spas: Units 2008-2013
  • Table 13 Health and Wellness Tourism Sales by Category: Value 2008-2013
  • Table 14 Forecast Health and Wellness Tourism Sales by Category: Value 2013-2018

Online Travel Sales to Country Residents in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 15 Online Travel Sales to Country Residents by Category: Value 2008-2013
  • Table 16 Forecast Online Travel Sales to Country Residents by Category: Value 2013-2018

Tourism Flows Domestic in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 17 Domestic Tourism by Destination: Number of Trips 2008-2013
  • Table 18 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 19 Domestic Tourist Expenditure: Value and % Growth 2008-2013
  • Table 20 Method of Payment for Domestic Tourism Spending: % Value 2008-2013
  • Table 21 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 22 Forecast Domestic Tourist Expenditure: Value and % Growth 2013-2018

Tourism Flows Inbound in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 23 Arrivals by Country of Origin: Number of Trips 2008-2013
  • Table 24 Arrivals by Mode of Transport: Number of Trips 2008-2013
  • Table 25 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  • Table 26 Business Arrivals by MICE Penetration: Number of Trips 2008-2013
  • Table 27 Leisure Arrivals by Type: % Trips 2008-2013
  • Table 28 Incoming Tourist Receipts by Geography: Value 2008-2013
  • Table 29 Incoming Tourist Receipts by Category: Value 2008-2013
  • Table 30 Method of Payment for Incoming Tourist Receipts: % Value 2008-2013
  • Table 31 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  • Table 32 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  • Table 33 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  • Table 34 Forecast Incoming Tourist Receipts by Geography: Value 2013-2018

Tourism Flows Outbound in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 35 Departures by Destination: Number of Trips 2008-2013
  • Table 36 Departures by Mode of Transport: Number of Trips 2008-2013
  • Table 37 Departures by Purpose of Visit: Number of Trips 2008-2013
  • Table 38 Business Departures by MICE Penetration: Number of Trips 2008-2013
  • Table 39 Leisure Departures by Type: % Trips 2008-2013
  • Table 40 Outgoing Tourist Expenditure by Geography: Value 2008-2013
  • Table 41 Outgoing Tourist Expenditure by Category: Value 2008-2013
  • Table 42 Method of Payment for Outgoing Tourism Spending: % Value 2008-2013
  • Table 43 Forecast Departures by Destination: Number of Trips 2013-2018
  • Table 44 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  • Table 45 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  • Table 46 Forecast Outgoing Tourist Expenditure by Geography: Value 2013-2018

Tourist Attractions in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 47 Tourist Attractions Sales by Category: Value 2008-2013
  • Table 48 Tourist Attractions Visitors by Category 2008-2013
  • Table 49 Tourist Attractions Sales by Channel: Value 2008-2013
  • Table 50 Leading Tourist Attractions by Visitors 2008-2013
  • Table 51 Forecast Tourist Attractions Sales by Category: Value 2013-2018
  • Table 52 Forecast Tourist Attractions Visitors by Category 2013-2018
  • Table 53 Forecast Tourist Attractions Sales by Channel: Value 2013-2018

Transportation in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 54 Transportation Sales by Category: Value 2008-2013
  • Table 55 Transportation Sales by Channel: Value 2008-2013
  • Table 56 Airline Capacity: Number of People 2008-2013
  • Table 57 Airline Passengers Carried by Category 2008-2013
  • Table 58 Airline Passengers Carried by Distance 2008-2013
  • Table 59 Airline NBO Company Shares: % Value 2009-2013
  • Table 60 Airline Brands by Key Performance Indicators 2013
  • Table 61 Forecast Transportation Sales by Category: Value 2013-2018
  • Table 62 Forecast Transportation Sales by Channel: Value 2013-2018

Travel Accommodation in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 63 Travel Accommodation Sales by Category: Value 2008-2013
  • Table 64 Travel Accommodation Outlets by Category: Units 2008-2013
  • Table 65 Travel Accommodation by Category: Number of Rooms 2008-2013
  • Table 66 Travel Accommodation Sales by Channel: Value 2008-2013
  • Table 67 Hotel NBO Company Shares: % Value 2009-2013
  • Table 68 Hotel Brands by Key Performance Indicators 2013
  • Table 69 Regional Hotel Parameters 2013
  • Table 70 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  • Table 71 Forecast Travel Accommodation Outlets by Category: Units 2013-2018
  • Table 72 Forecast Travel Accommodation Sales by Channel: Value 2013-2018

Travel Retail in Kenya - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 73 Travel Retail Sales by Category: Value 2008-2013
  • Table 74 Travel Retail Corporate Business Sales: Value 2008-2013
  • Table 75 Travel Retail Leisure Sales: Value 2008-2013
  • Table 76 Travel Retail Online Sales by Category: Internet Transaction Value 2008-2013
  • Table 77 Travel Retail NBO Company Shares: % Value 2009-2013
  • Table 78 Travel Retail Brands by Key Performance Indicators 2013
  • Table 79 Forecast Travel Retail Sales by Category: Value 2013-2018
  • Table 80 Forecast Travel Retail Corporate Business Sales: Value 2013-2018
  • Table 81 Forecast Travel Retail Leisure Sales: Value 2013-2018
  • Table 82 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2013-2018

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Business Car Rental
          • Airport Business Car Rental
          • Non-Airport Business Car Rental
        • Car Rental - Insurance Replacement
        • Leisure Car Rental
          • Airport Leisure Car Rental
          • Non-Airport Leisure Car Rental
      • Car Rental by Channel
        • Car Rental Online
          • Car Rental Direct Suppliers
          • Car Rental Intermediaries
        • Car Rental Offline
    • Demand Factors
      • Holiday Takers by Age
        • Over 65
        • 50-64
        • 35-49
        • 25-34
        • 15-24
        • 0-14
      • Leave Entitlement
        • Paid Holiday
        • Public Holidays On Working Days
        • Public Holidays Not On Working Days
    • Health and Wellness Tourism
      • Medical Tourism
      • Spas
        • Destination Spas
        • Hotel/Resort Spas
        • Other Spas
    • Tourism Flows Domestic
      • Domestic Tourism By Destination
        • Coast Beach
        • Coast Hinterland East
        • Coast Hinterland West
        • Lake Nakuru
        • Masailand East
        • Masailand West
        • Mombasa Island
        • Mount Kenya
        • Nairobi
        • North Kenya
        • Nyanza Basin
        • Western Kenya
        • Other Domestic Tourism Destinations
      • Domestic Tourism Travel By Purpose Of Visit
        • Domestic Business Tourism
          • Domestic Business Tourism By Air
          • Domestic Business Tourism By Land
          • Domestic Business Tourism By Rail
          • Domestic Business Tourism By Sea
        • Domestic Leisure Tourism
          • Domestic Leisure Tourism By Air
          • Domestic Leisure Tourism By Land
          • Domestic Leisure Tourism By Rail
          • Domestic Leisure Tourism By Sea
    • Tourism Flows Inbound
      • Arrivals
        • Arrivals from Brazil
        • Arrivals from Canada
        • Arrivals from China
        • Arrivals from Egypt
        • Arrivals from France
        • Arrivals from Germany
        • Arrivals from India
        • Arrivals from Italy
        • Arrivals from Netherlands
        • Arrivals from Russia
        • Arrivals from South Africa
        • Arrivals from Switzerland
        • Arrivals from Tanzania
        • Arrivals from Uganda
        • Arrivals from United Arab Emirates
        • Arrivals from United Kingdom
        • Arrivals from USA
        • Other Countries Of Origin
      • Arrivals by Mode of Transport
        • Air Arrivals
          • Business Air Arrivals
          • Leisure Air Arrivals
        • Land Arrivals
          • Business Land Arrivals
          • Leisure Land Arrivals
        • Rail Arrivals
          • Business Rail Arrivals
          • Leisure Rail Arrivals
        • Sea Arrivals
          • Business Sea Arrivals
          • Leisure Sea Arrivals
      • Arrivals by Purpose of Visit
        • Business Arrivals
          • Business Air Arrivals
          • Business Land Arrivals
          • Business Rail Arrivals
          • Business Sea Arrivals
        • Leisure Arrivals
          • Leisure Air Arrivals
          • Leisure Land Arrivals
          • Leisure Rail Arrivals
          • Leisure Sea Arrivals
    • Tourism Flows Outbound
      • Departures By Country
        • Departures to Brazil
        • Departures to Canada
        • Departures to China
        • Departures to Egypt
        • Departures to France
        • Departures to Germany
        • Departures to India
        • Departures to Israel
        • Departures to Italy
        • Departures to Netherlands
        • Departures to Russia
        • Departures to South Africa
        • Departures to Switzerland
        • Departures to Tanzania
        • Departures to Uganda
        • Departures to United Arab Emirates
        • Departures to United Kingdom
        • Departures to USA
        • Other Destinations
      • Departures by Mode of Transport
        • Air Departures
          • Business Air Departures
          • Leisure Air Departures
        • Land Departures
          • Business Land Departures
          • Leisure Land Departures
        • Rail Departures
          • Business Rail Departures
          • Leisure Rail Departures
        • Sea Departures
          • Business Sea Departures
          • Leisure Sea Departures
      • Departures By Purpose Of Visit
        • Business Departures
          • Business Air Departures
          • Business Land Departures
          • Business Rail Departures
          • Business Sea Departures
        • Leisure Departures
          • Leisure Air Departures
          • Leisure Land Departures
          • Leisure Rail Departures
          • Leisure Sea Departures
    • Tourism Receipts and Expenditure
      • Balance Of Payments
      • Balance Of Payments
        • Tourism Expenditure In-Country
          • Tourism Expenditure In-Country on Accommodation
            • Domestic Tourist Expenditure on Accommodation
            • Incoming Tourist Receipts on Accommodation
          • Tourism Expenditure In-Country on Entertainment
            • Domestic Tourist Expenditure on Entertainment
            • Incoming Tourist Receipts on Entertainment
          • Tourism Expenditure In-Country on Excursions
            • Domestic Tourist Expenditure on Excursions
            • Incoming Tourist Receipts on Excursions
          • Tourism Expenditure In-Country on Food
            • Domestic Tourist Expenditure on Food
            • Incoming Tourist Receipts on Food
          • Tourism Expenditure In-Country on Shopping
            • Domestic Tourist Expenditure on Shopping
            • Incoming Tourist Receipts on Shopping
          • Tourism Expenditure In-Country on Travel Within Country
            • Domestic Tourist Expenditure on Travel Within Country
            • Incoming Tourist Receipts on Travel Within Country
          • Other Tourism Expenditure In-Country
            • Other Domestic Tourist Expenditure
            • Other Incoming Tourist Receipts
        • Tourism Expenditure by Residents
          • Tourism Expenditure by Residents on Accommodation
            • Domestic Tourist Expenditure on Accommodation
            • Outgoing Tourist Expenditure on Accommodation
          • Tourism Expenditure by Residents on Entertainment
            • Domestic Tourist Expenditure on Entertainment
            • Outgoing Tourist Expenditure on Entertainment
          • Tourism Expenditure by Residents on Excursions
            • Domestic Tourist Expenditure on Excursions
            • Outgoing Tourist Expenditure on Excursions
          • Tourism Expenditure by Residents on Food
            • Domestic Tourist Expenditure on Food
            • Outgoing Tourist Expenditure on Food
          • Tourism Expenditure by Residents on Shopping
            • Domestic Tourist Expenditure on Shopping
            • Outgoing Tourist Expenditure on Shopping
          • Tourism Expenditure by Residents on Travel Within Country
            • Domestic Tourist Expenditure on Travel Within Country
            • Outgoing Tourist Expenditure on Travel Within Country
          • Other Tourism Expenditure by Residents
            • Other Domestic Tourist Expenditure
            • Other Outgoing Tourist Expenditure
        • Domestic Tourist Expenditure
          • Domestic Tourist Expenditure by Category
            • Domestic Tourist Expenditure on Accommodation
            • Domestic Tourist Expenditure on Entertainment
            • Domestic Tourist Expenditure on Excursions
            • Domestic Tourist Expenditure on Food
            • Domestic Tourist Expenditure on Shopping
            • Domestic Tourist Expenditure on Travel Within Country
            • Other Domestic Tourist Expenditure
        • Incoming Tourist Receipts
          • Incoming Tourist Receipts by Geography
            • Incoming Tourist Receipts - Brazil
            • Incoming Tourist Receipts - Canada
            • Incoming Tourist Receipts - China
            • Incoming Tourist Receipts - Egypt
            • Incoming Tourist Receipts - France
            • Incoming Tourist Receipts - Germany
            • Incoming Tourist Receipts - India
            • Incoming Tourist Receipts - Italy
            • Incoming Tourist Receipts - Netherlands
            • Incoming Tourist Receipts - Russia
            • Incoming Tourist Receipts - South Africa
            • Incoming Tourist Receipts - Switzerland
            • Incoming Tourist Receipts - Tanzania
            • Incoming Tourist Receipts - Uganda
            • Incoming Tourist Receipts - United Arab Emirates
            • Incoming Tourist Receipts - United Kingdom
            • Incoming Tourist Receipts - USA
            • Incoming Tourist Receipts - Other Countries
          • Incoming Tourist Receipts by Category
            • Incoming Tourist Receipts on Accommodation
            • Incoming Tourist Receipts on Entertainment
            • Incoming Tourist Receipts on Excursions
            • Incoming Tourist Receipts on Food
            • Incoming Tourist Receipts on Shopping
            • Incoming Tourist Receipts on Travel Within Country
            • Other Incoming Tourist Receipts
        • Outgoing Tourist Expenditure
          • Outgoing Tourist Expenditure by Geography
            • Outgoing Tourist Expenditure - Brazil
            • Outgoing Tourist Expenditure - Canada
            • Outgoing Tourist Expenditure - China
            • Outgoing Tourist Expenditure - Egypt
            • Outgoing Tourist Expenditure - France
            • Outgoing Tourist Expenditure - Germany
            • Outgoing Tourist Expenditure - India
            • Outgoing Tourist Expenditure - Israel
            • Outgoing Tourist Expenditure - Italy
            • Outgoing Tourist Expenditure - Netherlands
            • Outgoing Tourist Expenditure - Russia
            • Outgoing Tourist Expenditure - South Africa
            • Outgoing Tourist Expenditure - Switzerland
            • Outgoing Tourist Expenditure - Tanzania
            • Outgoing Tourist Expenditure - Uganda
            • Outgoing Tourist Expenditure - United Arab Emirates
            • Outgoing Tourist Expenditure - United Kingdom
            • Outgoing Tourist Expenditure - USA
            • Outgoing Tourist Expenditure - Other Countries
          • Outgoing Tourist Expenditure by Category
            • Outgoing Tourist Expenditure on Accommodation
            • Outgoing Tourist Expenditure on Entertainment
            • Outgoing Tourist Expenditure on Excursions
            • Outgoing Tourist Expenditure on Food
            • Outgoing Tourist Expenditure on Shopping
            • Outgoing Tourist Expenditure on Travel Within Country
            • Other Outgoing Tourist Expenditure
      • Tourist Attractions
        • Tourist Attractions by Category
          • Art Galleries
          • Casinos
          • Circuses
          • Historic Buildings/Sites
          • Museums
          • National Parks/Areas of Natural Beauty
          • Theatres
          • Theme/Amusement Parks
          • Zoos/Aquariums
          • Other Tourist Attractions
        • Tourist Attractions by Channel
          • Tourist Attractions Online
            • Tourist Attractions Direct Suppliers
            • Tourist Attractions Intermediaries
          • Tourist Attractions Offline
      • Transportation
        • Transportation by Category
          • Air
            • Air by Category
              • Charter
              • Low Cost Carriers
              • Schedule
            • Air by Channel
              • Air Online
                • Air Direct Suppliers
                • Air Intermediaries
              • Air Offline
            • Air By Distance
              • Long Haul
              • Short Haul
            • Airline Capacity
              • Charter (Airline Capacity)
              • Low Cost Carriers (Airline Capacity)
              • Schedule (Airline Capacity)
          • Other Transportation
            • Other Transportation by Category
              • Bus/Coach
              • Chauffeur-driven Car
              • Cruise
              • Ferry
              • Rail
            • Other Transportation by Channel
              • Other Transportation Online
                • Other Transportation Direct Suppliers
                • Other Transportation Intermediaries
              • Other Transportation Offline
        • Transportation by Channel
          • Transportation Online
            • Transportation Direct Suppliers
              • Air Direct Suppliers
              • Other Transportation Direct Suppliers
            • Transportation Intermediaries
              • Air Intermediaries
              • Other Transportation Intermediaries
            • Air Online
            • Other Transportation Online
          • Transportation Offline
            • Air Offline
            • Other Transportation Offline
      • Travel Accommodation
        • Travel Accommodation by Category
          • Hotels
            • Hotels by Category
              • Chained Hotels
              • Independent Hotels
            • Hotels by Channel
              • Hotels Online
                • Hotels Direct Suppliers
                • Hotels Intermediaries
              • Hotels Offline
          • Other Travel Accommodation
            • Other Travel Accommodation by Category
              • Campsites
              • Chalets
              • Guesthouses
              • Hostels
              • Motels
              • Private Accommodation
              • Self-Catering Apartments
              • Other Other Travel Accommodation
            • Other Travel Accommodation by Channel
              • Other Travel Accommodation Online
                • Other Travel Accommodation Direct Suppliers
                • Other Travel Accommodation Intermediaries
              • Other Travel Accommodation Offline
        • Travel Accommodation by Channel
          • Travel Accommodation Online
            • Travel Accommodation Direct Suppliers
              • Hotels Direct Suppliers
              • Other Travel Accommodation Direct Suppliers
            • Travel Accommodation Intermediaries
              • Hotels Intermediaries
              • Other Travel Accommodation Intermediaries
          • Travel Accommodation Offline
            • Hotels Offline
            • Other Travel Accommodation Offline
      • Travel Retail
        • Travel Retail Sales by Category
          • Travel Retail Accommodation Sales
            • Corporate Business Accommodation Online Sales
            • Corporate Business Accommodation Offline Sales
            • Leisure Accommodation Online Sales
            • Leisure Accommodation Offline Sales
          • Travel Retail Car Rental Sales
            • Corporate Business Car Rental Online Sales
            • Corporate Business Car Rental Offline Sales
            • Leisure Car Rental Online Sales
            • Leisure Car Rental Offline Sales
          • Travel Retail Cruise Sales
            • Corporate Business Cruise Online Sales
            • Corporate Business Cruise Offline Sales
            • Leisure Cruise Online Sales
            • Leisure Cruise Offline Sales
          • Travel Retail Flight Sales
            • Corporate Business Flight Online Sales
            • Corporate Business Flight Offline Sales
            • Leisure Flight Online Sales
            • Leisure Flight Offline Sales
          • Travel Retail Package Holidays Sales
            • Corporate Business Package Holidays Online Sales
            • Corporate Business Package Holidays Offline Sales
            • Leisure Package Holidays Online Sales
            • Leisure Package Holidays Offline Sales
          • Travel Retail Travel Insurance Sales
            • Corporate Business Travel Insurance Online Sales
            • Corporate Business Travel Insurance Offline Sales
            • Leisure Travel Insurance Online Sales
            • Leisure Travel Insurance Offline Sales
          • Travel Retail Other Transport Sales
            • Corporate Business Other Transport Online Sales
            • Corporate Business Other Transport Offline Sales
            • Leisure Other Transport Online Sales
            • Leisure Other Transport Offline Sales
          • Travel Retail Other Travel Retail Sales
            • Corporate Business Other Travel Retail Online Sales
            • Corporate Business Other Travel Retail Offline Sales
            • Leisure Other Travel Retail Online Sales
            • Leisure Other Travel Retail Offline Sales
        • Travel Retail Sales by Channel
          • Travel Retail Online Sales
            • Accommodation Online Sales
              • Corporate Business Accommodation Online Sales
              • Leisure Accommodation Online Sales
            • Car Rental Online Sales
              • Corporate Business Car Rental Online Sales
              • Leisure Car Rental Online Sales
            • Cruise Online Sales
              • Corporate Business Cruise Online Sales
              • Leisure Cruise Online Sales
            • Flight Online Sales
              • Corporate Business Flight Online Sales
              • Leisure Flight Online Sales
            • Package Holidays Online Sales
              • Corporate Business Package Holidays Online Sales
              • Leisure Package Holidays Online Sales
            • Travel Insurance Online Sales
              • Corporate Business Travel Insurance Online Sales
              • Leisure Travel Insurance Online Sales
            • Other Transport Online Sales
              • Corporate Business Other Transport Online Sales
              • Leisure Other Transport Online Sales
            • Other Travel Retail Online Sales
              • Corporate Business Other Travel Retail Online Sales
              • Leisure Other Travel Retail Online Sales
          • Travel Retail Offline Sales
            • Accommodation Offline Sales
              • Corporate Business Accommodation Offline Sales
              • Leisure Accommodation Offline Sales
            • Car Rental Offline Sales
              • Corporate Business Car Rental Offline Sales
              • Leisure Car Rental Offline Sales
            • Cruise Offline Sales
              • Corporate Business Cruise Offline Sales
              • Leisure Cruise Offline Sales
            • Flight Offline Sales
              • Corporate Business Flight Offline Sales
              • Leisure Flight Offline Sales
            • Package Holidays Offline Sales
              • Corporate Business Package Holidays Offline Sales
              • Leisure Package Holidays Offline Sales
            • Travel Insurance Offline Sales
              • Corporate Business Travel Insurance Offline Sales
              • Leisure Travel Insurance Offline Sales
            • Other Transport Offline Sales
              • Corporate Business Other Transport Offline Sales
              • Leisure Other Transport Offline Sales
            • Other Travel Retail Offline Sales
              • Corporate Business Other Travel Retail Offline Sales
              • Leisure Other Travel Retail Offline Sales
        • Travel Retail Sales by Corporate Business vs Leisure
          • Travel Retail Corporate Business Sales
            • Corporate Business Accommodation Sales
              • Corporate Business Accommodation Online Sales
              • Corporate Business Accommodation Offline Sales
            • Corporate Business Car Rental Sales
              • Corporate Business Car Rental Online Sales
              • Corporate Business Car Rental Offline Sales
            • Corporate Business Cruise Sales
              • Corporate Business Cruise Online Sales
              • Corporate Business Cruise Offline Sales
            • Corporate Business Flight Sales
              • Corporate Business Flight Online Sales
              • Corporate Business Flight Offline Sales
            • Corporate Business Package Holiday Sales
              • Corporate Business Package Holidays Online Sales
              • Corporate Business Package Holidays Offline Sales
            • Corporate Business Travel Insurance Sales
              • Corporate Business Travel Insurance Online Sales
              • Corporate Business Travel Insurance Offline Sales
            • Corporate Business Other Transport Sales
              • Corporate Business Other Transport Online Sales
              • Corporate Business Other Transport Offline Sales
            • Corporate Business Other Travel Retail Sales
              • Corporate Business Other Travel Retail Online Sales
              • Corporate Business Other Travel Retail Offline Sales
          • Corporate Business Offline Sales
            • Corporate Business Accommodation Offline Sales
            • Corporate Business Car Rental Offline Sales
            • Corporate Business Cruise Offline Sales
            • Corporate Business Flight Offline Sales
            • Corporate Business Package Holidays Offline Sales
            • Corporate Business Travel Insurance Offline Sales
            • Corporate Business Other Transport Offline Sales
            • Corporate Business Other Travel Retail Offline Sales
          • Corporate Business Online Sales
            • Corporate Business Accommodation Online Sales
            • Corporate Business Car Rental Online Sales
            • Corporate Business Cruise Online Sales
            • Corporate Business Flight Online Sales
            • Corporate Business Package Holidays Online Sales
            • Corporate Business Travel Insurance Online Sales
            • Corporate Business Other Transport Online Sales
            • Corporate Business Other Travel Retail Online Sales
          • Travel Retail Leisure Sales
            • Leisure Accommodation Sales
              • Leisure Accommodation Online Sales
              • Leisure Accommodation Offline Sales
            • Leisure Car Rental Sales
              • Leisure Car Rental Online Sales
              • Leisure Car Rental Offline Sales
            • Leisure Cruise Sales
              • Leisure Cruise Online Sales
              • Leisure Cruise Offline Sales
            • Leisure Flight Sales
              • Leisure Flight Online Sales
              • Leisure Flight Offline Sales
            • Leisure Package Holiday Sales
              • Leisure Package Holidays Online Sales
              • Leisure Package Holidays Offline Sales
            • Leisure Travel Insurance Sales
              • Leisure Travel Insurance Online Sales
              • Leisure Travel Insurance Offline Sales
            • Leisure Other Transport Sales
              • Leisure Other Transport Online Sales
              • Leisure Other Transport Offline Sales
            • Leisure Other Travel Retail Sales
              • Leisure Other Travel Retail Online Sales
              • Leisure Other Travel Retail Offline Sales
          • Leisure Offline Sales
            • Leisure Accommodation Offline Sales
            • Leisure Car Rental Offline Sales
            • Leisure Cruise Offline Sales
            • Leisure Flight Offline Sales
            • Leisure Package Holidays Offline Sales
            • Leisure Travel Insurance Offline Sales
            • Leisure Other Transport Offline Sales
            • Leisure Other Travel Retail Offline Sales
          • Leisure Online Sales
            • Leisure Accommodation Online Sales
            • Leisure Car Rental Online Sales
            • Leisure Cruise Online Sales
            • Leisure Flight Online Sales
            • Leisure Package Holidays Online Sales
            • Leisure Travel Insurance Online Sales
            • Leisure Other Transport Online Sales
            • Leisure Other Travel Retail Online Sales
      • Online Travel Sales to Country Residents
        • Online Travel Agencies Sales to Country Residents
        • Tour Operators Websites Sales to Country Residents
        • Airlines Online Sales to Country Residents
        • Other Transportation Online Sales to Country Residents
        • Travel Accommodation Online Sales to Country Residents
        • Car Rental Online Sales to Country Residents
        • Other Online Sales to Country Residents

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Analysis by Distance
    • Analysis by Type
    • Business/Leisure Split
    • Domestic Tourism by Purpose and Method
    • Domestic Tourism Trips by Length
    • Hotel Price Platform
    • International Arrivals by Core City
    • Internet Transactions
    • Key Performance Indicators
    • Leading Visitor Attractions
    • Method of Payment
    • MICE penetration
    • Outbound Departures by Length
    • Package Holidays by Type
    • Passengers Carried by Airport
    • Regional Hotel Parameters
    • Seasonality

    Market size details:

    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Sites/outlets
    • Sites/outlets % growth
    • Sites/outlets per capita
    • Number of people
    • Number of people % growth
    • Number of people per capita
    • Transactions
    • Transactions % growth
    • Transactions per capita
    • Internet transaction value retail selling price % growth
    • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Number of cars
    • Number of cars % growth
    • Number of cars per capita
    • Number of days
    • Number of days % growth
    • Number of days per capita
    • Number of bed nights
    • Number of bed nights % growth
    • Number of bed nights per capita
    • Number of operators
    • Number of operators % growth
    • Number of operators per capita
    • Number of trips
    • Number of trips % growth
    • Number of trips per capita
    • Number of rooms
    • Number of rooms % growth
    • Number of rooms per capita
    • Offline value retail selling price % growth
    • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Average spend per trip % growth
    • Average spend per trip local currency, USD, EUR, GBP, CHF, JPY
    • Average spend per trip per capita local currency, USD, EUR, GBP, CHF, JPY

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