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Country Report

Travel and Tourism in Lebanon

| Pages: 28

Price: US$600

About this Report

EXECUTIVE SUMMARY

Regional crisis cripples tourism

Lebanon experienced two unique years in terms of number of arrivals in 2009 and 2010. It seemed the country was back to its heyday, with more than two million visitors in 2010 and global media praising the outstanding offerings of this tourism destination. Then, Syria, Lebanon’s neighbour, with very strong ties to its internal politics, fell into a civil war, which affected Lebanon’s own security, and left tourists fearful. Arrivals fell dramatically in 2011 and 2012, with slightly better prospects for 2013 though, although the looming threat of conflict may cause renewed uncertainty prospects for 2013.

The most notable outcome of the Syrian war is a political boycott of travel to Lebanon by GCC countries. Disapproving of Lebanon’s position towards the Syrian crisis, the UAE, Saudi Arabia, Qatar, Oman and Kuwait all introduced travel warnings preventing their residents from travelling to Lebanon. These are the highest spenders in Lebanon’s tourism, with many businesses relying on these tourists for profits and survival throughout the year. The result has been dramatic for many city centre restaurants, hotels and other hospitality operators. The Ministry of Tourism launched campaigns early in 2013 aiming to attract Arabs back to Lebanon, but the result was not satisfactory, especially as the warnings remained in place.

New emphasis on budget thanks to GCC boycott

Given the decline of Arab travellers to Lebanon, travel operators, and notably travel accommodation outlets, are attempting to attract the lower-budget Western and European markets. However, tourists from these areas are not prepared to pay the same prices as their GCC counterparts. As a result, prices were heavily discounted to cater to a different type of tourist, as well as to domestic consumers. Small boutique hotels, guesthouses and similar facilities with a small number of rooms and affordable prices seem to have survived well, and offer opportunities to maintain a healthy growth rate. Their success is based on online marketing and minimal costs and they have been able to fill their rooms. This may all signal it is time for Lebanon to think budget, and how to survive without the big GCC dollars.

MEA fights to stay profitable

Middle East Airlines (MEA) is another causality of the crisis in Syria and declining tourist arrivals. The airline struggled for profits as it experienced a decline in traffic. In response, MEA ordered more aircraft, with the ambition to cater to new destinations in the hope of generating more traffic from new source geographies. According to the airline, it may even consider a low-cost carrier approach. With the increasing failures seen across the region in air travel, however, this may not be the best way forward. MEA has to deal with considerable competition from regional giants, such as Emirates Airlines and Qatar Airways, and needs to diversify in order to better compete with these companies.

Outbound helps travel retailers survive

While travel retail witnessed a decline in demand for inbound packages in 2011 and 2012, tourism flows outbound remained a good business driver as Lebanese tourists continued to travel abroad, and to an increasingly diverse number of destinations. Although tourism flows outbound declined in 2012 because of the difficult economic conditions, the number of trips was still significant, and existing players were able to introduce innovative products and services to maintain their profit margins, unlike, for example, car rental companies, which depend strongly on arrivals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Lebanon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Lebanon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lebanon for free:

The Travel and Tourism in Lebanon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Lebanon?
  • What are the major brands in Lebanon?
  • What are the major brands in Lebanon?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Lebanon - Industry Overview

EXECUTIVE SUMMARY

Regional crisis cripples tourism

New emphasis on budget thanks to GCC boycott

MEA fights to stay profitable

Outbound helps travel retailers survive

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2007-2012

SWOT

Strengths

Weaknesses

Opportunities

  • Summary 1 Lebanon: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips: 2007-2012
  • Table 3 Domestic Tourist Expenditure: Value and Growth: 2007-2012
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips: 2012-2017
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth: 2012-2017
  • Table 6 Departures by Destination: Number of Trips: 2007-2012
  • Table 7 Departures by Mode of Transport: Number of Trips: 2007-2012
  • Table 8 Departures by Purpose of Visit: Number of Trips: 2007-2012
  • Table 9 Outgoing Tourist Expenditure: Value and Growth: 2007-2012
  • Table 10 Forecast Departures by Destination: Number of Trips: 2012-2017
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips: 2012-2017
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips: 2012-2017
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth: 2012-2017
  • Table 14 Health and Wellness Tourism Sales: Value 2007-2012
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2012-2017
  • Table 16 Tourist Attractions: Value 2007-2012
  • Table 17 Forecast Tourist Attractions: Value 2012-2017

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2007-2012
  • Table 19 Car Rental Online Sales: Internet Transaction Value 2007-2012
  • Table 20 Forecast Car Rental Sales: Value 2012-2017
  • Table 21 Forecast Car Rental Online Sales: Internet Transaction Value 2012-2017

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 22 Arrivals by Country of Origin: Number of Trips: 2007-2012
  • Table 23 Arrivals by Mode of Transport: Number of Trips: 2007-2012
  • Table 24 Arrivals by Purpose of Visit: Number of Trips: 2007-2012
  • Table 25 Incoming Tourist Receipts: 2007-2012
  • Table 26 Forecast Arrivals by Country of Origin: Number of Trips: 2012-2017
  • Table 27 Forecast Arrivals by Mode of Transport: Number of Trips: 2012-2017
  • Table 28 Forecast Arrivals by Purpose of Visit: Number of Trips: 2012-2017
  • Table 29 Forecast Incoming Tourist Receipts: Value and Growth: 2012-2017

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 30 Transportation Sales by Category: Value 2007-2012
  • Table 31 Transportation Online Sales: Internet Transaction Value 2007-2012
  • Table 32 Forecast Transportation Sales by Category: Value 2012-2017
  • Table 33 Forecast Transportation Online Sales: Internet Transaction Value 2012-2017

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 34 Hotel Pipeline Development
  • Table 35 Travel Accommodation Sales by Category: Value 2007-2012
  • Table 36 Travel Accommodation Outlets by Category: Units 2007-2012
  • Table 37 Travel Accommodation Online Sales: Internet Transaction Value 2007-2012
  • Table 38 Forecast Travel Accommodation Sales by Category: Value 2012-2017
  • Table 39 Forecast Travel Accommodation Outlets by Category: Units 2012-2017
  • Table 40 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2012-2017

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 41 Travel Retail Sales: Value 2007-2012
  • Table 42 Travel Retail Online Sales: Internet Transaction Value 2007-2012
  • Table 43 Forecast Travel Retail Sales: Value 2012-2017
  • Table 44 Forecast Travel Retail Online Sales: Internet Transaction Value 2012-2017

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Business Car Rental
          • Leisure Car Rental
          • Car Rental by Channel
            • Car Rental Online
              • Car Rental Offline
          • Demand Factors
            • Holiday Takers by Age
              • Leave Entitlement
              • Health and Wellness Tourism
                • Spas
                • Tourism Flows Domestic
                  • Domestic Tourism By Destination
                    • Domestic Tourism Travel By Purpose Of Visit
                      • Domestic Business Tourism
                        • Domestic Business Tourism By Air
                        • Domestic Business Tourism By Land
                        • Domestic Business Tourism By Rail
                        • Domestic Business Tourism By Sea
                      • Domestic Leisure Tourism
                        • Domestic Leisure Tourism By Air
                        • Domestic Leisure Tourism By Land
                        • Domestic Leisure Tourism By Rail
                        • Domestic Leisure Tourism By Sea
                  • Tourism Flows Inbound
                    • Arrivals
                      • Arrivals from Australia
                      • Arrivals from Bahrain
                      • Arrivals from Brazil
                      • Arrivals from Canada
                      • Arrivals from Egypt
                      • Arrivals from France
                      • Arrivals from Germany
                      • Arrivals from India
                      • Arrivals from Iran
                      • Arrivals from Iraq
                      • Arrivals from Jordan
                      • Arrivals from Kuwait
                      • Arrivals from Philippines
                      • Arrivals from Qatar
                      • Arrivals from Russia
                      • Arrivals from Saudi Arabia
                      • Arrivals from Sri Lanka
                      • Arrivals from United Arab Emirates
                      • Arrivals from United Kingdom
                      • Arrivals from USA
                      • Other Countries Of Origin
                    • Arrivals by Mode of Transport
                      • Air Arrivals
                        • Land Arrivals
                          • Rail Arrivals
                            • Sea Arrivals
                            • Arrivals by Purpose of Visit
                              • Business Arrivals
                                • Leisure Arrivals
                              • Tourism Flows Outbound
                                • Departures By Country
                                  • Departures to Bahrain
                                  • Departures to Cyprus
                                  • Departures to Czech Republic
                                  • Departures to Egypt
                                  • Departures to France
                                  • Departures to Germany
                                  • Departures to Greece
                                  • Departures to Italy
                                  • Departures to Jordan
                                  • Departures to Kuwait
                                  • Departures to Netherlands
                                  • Departures to Qatar
                                  • Departures to Saudi Arabia
                                  • Departures to Switzerland
                                  • Departures to Syria
                                  • Departures to Tunisia
                                  • Departures to Turkey
                                  • Departures to United Arab Emirates
                                  • Departures to United Kingdom
                                  • Departures to USA
                                  • Other Destinations
                                • Departures by Mode of Transport
                                  • Air Departures
                                    • Land Departures
                                      • Rail Departures
                                        • Sea Departures
                                        • Departures By Purpose Of Visit
                                          • Business Departures
                                            • Leisure Departures
                                          • Tourism Receipts and Expenditure
                                            • Balance Of Payments
                                              • Incoming Tourist Receipts
                                              • Outgoing Tourist Expenditure
                                            • Tourism Expenditure In-Country
                                              • Tourism Expenditure In-Country on Accommodation
                                                • Tourism Expenditure In-Country on Entertainment
                                                  • Tourism Expenditure In-Country on Excursions
                                                    • Tourism Expenditure In-Country on Food
                                                      • Tourism Expenditure In-Country on Shopping
                                                        • Tourism Expenditure In-Country on Travel Within Country
                                                          • Other Tourism Expenditure In-Country
                                                          • Tourism Expenditure by Residents
                                                            • Tourism Expenditure by Residents on Accommodation
                                                              • Tourism Expenditure by Residents on Entertainment
                                                                • Tourism Expenditure by Residents on Excursions
                                                                  • Tourism Expenditure by Residents on Food
                                                                    • Tourism Expenditure by Residents on Shopping
                                                                      • Tourism Expenditure by Residents on Travel Within Country
                                                                        • Other Tourism Expenditure by Residents
                                                                        • Domestic Tourist Expenditure Calc
                                                                          • Domestic Tourist Expenditure
                                                                            • Domestic Tourist Expenditure by Category
                                                                          • Incoming Tourist Receipts
                                                                            • Incoming Tourist Receipts by Geography
                                                                              • Incoming Tourist Receipts - Australia
                                                                              • Incoming Tourist Receipts - Bahrain
                                                                              • Incoming Tourist Receipts - Brazil
                                                                              • Incoming Tourist Receipts - Canada
                                                                              • Incoming Tourist Receipts - Egypt
                                                                              • Incoming Tourist Receipts - France
                                                                              • Incoming Tourist Receipts - Germany
                                                                              • Incoming Tourist Receipts - India
                                                                              • Incoming Tourist Receipts - Iran
                                                                              • Incoming Tourist Receipts - Iraq
                                                                              • Incoming Tourist Receipts - Jordan
                                                                              • Incoming Tourist Receipts - Kuwait
                                                                              • Incoming Tourist Receipts - Philippines
                                                                              • Incoming Tourist Receipts - Qatar
                                                                              • Incoming Tourist Receipts - Russia
                                                                              • Incoming Tourist Receipts - Saudi Arabia
                                                                              • Incoming Tourist Receipts - Sri Lanka
                                                                              • Incoming Tourist Receipts - United Arab Emirates
                                                                              • Incoming Tourist Receipts - United Kingdom
                                                                              • Incoming Tourist Receipts - USA
                                                                              • Incoming Tourist Receipts - Other Countries
                                                                            • Incoming Tourist Receipts by Category
                                                                            • Outgoing Tourist Expenditure
                                                                              • Outgoing Tourist Expenditure by Geography
                                                                                • Outgoing Tourist Expenditure - Bahrain
                                                                                • Outgoing Tourist Expenditure - Cyprus
                                                                                • Outgoing Tourist Expenditure - Czech Republic
                                                                                • Outgoing Tourist Expenditure - Egypt
                                                                                • Outgoing Tourist Expenditure - France
                                                                                • Outgoing Tourist Expenditure - Germany
                                                                                • Outgoing Tourist Expenditure - Greece
                                                                                • Outgoing Tourist Expenditure - Italy
                                                                                • Outgoing Tourist Expenditure - Jordan
                                                                                • Outgoing Tourist Expenditure - Kuwait
                                                                                • Outgoing Tourist Expenditure - Netherlands
                                                                                • Outgoing Tourist Expenditure - Qatar
                                                                                • Outgoing Tourist Expenditure - Saudi Arabia
                                                                                • Outgoing Tourist Expenditure - Switzerland
                                                                                • Outgoing Tourist Expenditure - Syria
                                                                                • Outgoing Tourist Expenditure - Tunisia
                                                                                • Outgoing Tourist Expenditure - Turkey
                                                                                • Outgoing Tourist Expenditure - United Arab Emirates
                                                                                • Outgoing Tourist Expenditure - United Kingdom
                                                                                • Outgoing Tourist Expenditure - USA
                                                                                • Outgoing Tourist Expenditure - Other Countries
                                                                              • Outgoing Tourist Expenditure by Category
                                                                            • Tourist Attractions
                                                                              • Tourist Attractions by Category
                                                                                • Tourist Attractions by Channel
                                                                                  • Tourist Attractions Online
                                                                                    • Tourist Attractions Offline
                                                                                • Transportation
                                                                                  • Transportation by Category
                                                                                    • Air
                                                                                      • Air by Category
                                                                                        • Air by Channel
                                                                                          • Air Online
                                                                                            • Air Offline
                                                                                          • Air By Distance
                                                                                            • Airline Capacity
                                                                                            • Other Transportation
                                                                                              • Other Transportation by Category
                                                                                                • Other Transportation by Channel
                                                                                                  • Other Transportation Online
                                                                                                    • Other Transportation Offline
                                                                                              • Transportation by Channel
                                                                                                • Transportation Online
                                                                                                  • Transportation Direct Suppliers
                                                                                                    • Transportation Intermediaries
                                                                                                      • Air Online
                                                                                                      • Other Transportation Online
                                                                                                    • Transportation Offline
                                                                                                      • Air Offline
                                                                                                      • Other Transportation Offline
                                                                                                • Travel Accommodation
                                                                                                  • Travel Accommodation by Category
                                                                                                    • Hotels
                                                                                                      • Hotels by Category
                                                                                                        • Hotels by Channel
                                                                                                          • Hotels Online
                                                                                                            • Hotels Offline
                                                                                                        • Other Travel Accommodation
                                                                                                          • Other Travel Accommodation by Category
                                                                                                            • Other Travel Accommodation by Channel
                                                                                                              • Other Travel Accommodation Online
                                                                                                                • Other Travel Accommodation Offline
                                                                                                          • Travel Accommodation by Channel
                                                                                                            • Travel Accommodation Online
                                                                                                              • Travel Accommodation Direct Suppliers
                                                                                                                • Travel Accommodation Intermediaries
                                                                                                                • Travel Accommodation Offline
                                                                                                                  • Hotels Offline
                                                                                                                  • Other Travel Accommodation Offline
                                                                                                            • Travel Retail
                                                                                                              • Travel Retail Sales by Category
                                                                                                                • Travel Retail Accommodation Sales
                                                                                                                  • Travel Retail Car Rental Sales
                                                                                                                    • Travel Retail Cruise Sales
                                                                                                                      • Travel Retail Flight Sales
                                                                                                                        • Travel Retail Package Holidays Sales
                                                                                                                          • Travel Retail Travel Insurance Sales
                                                                                                                            • Travel Retail Other Transport Sales
                                                                                                                              • Travel Retail Other Travel Retail Sales
                                                                                                                              • Travel Retail Sales by Channel
                                                                                                                                • Travel Retail Online Sales
                                                                                                                                  • Accommodation Online Sales
                                                                                                                                    • Car Rental Online Sales
                                                                                                                                      • Cruise Online Sales
                                                                                                                                        • Flight Online Sales
                                                                                                                                          • Package Holidays Online Sales
                                                                                                                                            • Travel Insurance Online Sales
                                                                                                                                              • Other Transport Online Sales
                                                                                                                                                • Other Travel Retail Online Sales
                                                                                                                                                • Travel Retail Offline Sales
                                                                                                                                                  • Accommodation Offline Sales
                                                                                                                                                    • Car Rental Offline Sales
                                                                                                                                                      • Cruise Offline Sales
                                                                                                                                                        • Flight Offline Sales
                                                                                                                                                          • Package Holidays Offline Sales
                                                                                                                                                            • Travel Insurance Offline Sales
                                                                                                                                                              • Other Transport Offline Sales
                                                                                                                                                                • Other Travel Retail Offline Sales
                                                                                                                                                              • Travel Retail Sales by Corporate Business vs Leisure
                                                                                                                                                                • Travel Retail Corporate Business Sales
                                                                                                                                                                  • Corporate Business Accommodation Sales
                                                                                                                                                                    • Corporate Business Car Rental Sales
                                                                                                                                                                      • Corporate Business Cruise Sales
                                                                                                                                                                        • Corporate Business Flight Sales
                                                                                                                                                                          • Corporate Business Package Holiday Sales
                                                                                                                                                                            • Corporate Business Travel Insurance Sales
                                                                                                                                                                              • Corporate Business Other Transport Sales
                                                                                                                                                                                • Corporate Business Other Travel Retail Sales
                                                                                                                                                                                • Corporate Business Offline Sales
                                                                                                                                                                                  • Corporate Business Online Sales
                                                                                                                                                                                    • Travel Retail Leisure Sales
                                                                                                                                                                                      • Leisure Accommodation Sales
                                                                                                                                                                                        • Leisure Car Rental Sales
                                                                                                                                                                                          • Leisure Cruise Sales
                                                                                                                                                                                            • Leisure Flight Sales
                                                                                                                                                                                              • Leisure Package Holiday Sales
                                                                                                                                                                                                • Leisure Travel Insurance Sales
                                                                                                                                                                                                  • Leisure Other Transport Sales
                                                                                                                                                                                                    • Leisure Other Travel Retail Sales
                                                                                                                                                                                                    • Leisure Offline Sales
                                                                                                                                                                                                      • Leisure Online Sales

                                                                                                                                                                                                  Statistics Included

                                                                                                                                                                                                  For each category and subcategory you will receive the following data in Excel format:

                                                                                                                                                                                                  From Passport

                                                                                                                                                                                                  • Market sizes
                                                                                                                                                                                                  • International arrivals by city
                                                                                                                                                                                                  • Outbound departures by length

                                                                                                                                                                                                  Market size details:

                                                                                                                                                                                                  • Retail value retail selling price % growth
                                                                                                                                                                                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                  • Sites/outlets
                                                                                                                                                                                                  • Sites/outlets % growth
                                                                                                                                                                                                  • Sites/outlets per capita
                                                                                                                                                                                                  • Internet transaction value retail selling price % growth
                                                                                                                                                                                                  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                  • Number of bed nights
                                                                                                                                                                                                  • Number of bed nights % growth
                                                                                                                                                                                                  • Number of bed nights per capita
                                                                                                                                                                                                  • Number of trips
                                                                                                                                                                                                  • Number of trips % growth
                                                                                                                                                                                                  • Number of trips per capita
                                                                                                                                                                                                  • Number of rooms
                                                                                                                                                                                                  • Number of rooms % growth
                                                                                                                                                                                                  • Number of rooms per capita
                                                                                                                                                                                                  • Offline value retail selling price % growth
                                                                                                                                                                                                  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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