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Country Report

Travel and Tourism in Liberia

| Pages: 26

Price: US$600

About this Report

EXECUTIVE SUMMARY

Liberia becomes an active member of the UN World Tourism Organization

Liberia recently took a huge step towards placing itself on the international travel and tourism map as a popular tourist destination. Following years of civil unrest, the country is on the verge of commercialising its travel and tourism industry after it was finally granted full membership status by the United Nations World Tourism Organization (UNWTO) in late 2011. As the international tourism body’s 155th member, Liberia will receive international assistance in the development of its travel and tourism industry through policy drafting processes, marketing, as well as creating a branding image for sustainable travel and tourism growth in the country.

Embarking on vigorous marketing campaigns to boost arrival numbers

Travel and tourism in Liberia has seen major improvements in recent years thanks to efforts by the government to develop the industry. The country’s inbound tourism is steadily recovering and saw positive growth over the last few years on the back of vigorous marketing campaigns by the Liberian government in traditional and potential source markets. Apart from that, the government has also initiated several measures to help stabilise the country after the civil conflict through its commitment to reconciliation, peace and security. All these have helped to attract more tourists to Liberia as well as boost growth of the national economy.

High passenger demand sees an increase in international flights to Liberia

Liberia’s two main gateways are the Roberts International Airport and the Spriggs Payne Airport. The former is the primary aviation facility for the nation and has recently seen an increase in international flights due to high demand for air transport to the country. Delta Airlines and Air France are some of the new entrants in the market for air transport services in Liberia. Delta Airlines launched schedule flights to the country in late-2010 and is also the first American carrier to fly to Liberia in twenty years. In early-2011, Air France also expanded its offer of services in West Africa by introducing two weekly flights to the capital city of Monrovia. The arrival of new air carriers has helped to open the sky over the country for business as well as for travel and tourism activities.

Oil exploitation prospects to boost long-term economic growth

Liberia’s economy recorded impressive growth in 2011 and is set to expand even further on the back of the recent discovery of oil resources in the country. The government is eager to develop its mining industry and with this discovery can now see bright prospects of its national economy. It has initiated talks with various private and international firms with the aim of creating more investment opportunities in the country. Although it will take time to fully assess the new oil discovery and start drilling, it still means a lot to Liberia’s economy as this will lead to significant job creation and new revenue generation in the future. With the country expected to join the elite club of oil exporters, this has also triggered fear of corruption and instability as is the case with many oil-dependent countries such as Nigeria.

Travel and tourism has huge potential but still full of challenges

Liberia is a nation gifted with enormous, yet untapped opportunities for travel and tourism development. However, its travel and tourism market is expected to see modest growth over the forecast period, given that although peace and calm now reign, the country is still struggling to rid itself of its reputation as a war-torn nation. Despite being a long way from becoming a mass-tourism destination, travel and tourism in Liberia can still develop into one of the largest contributors to revitalise the national economy, if properly managed. There is also hope that the industry will recover in the long-term as a result of government efforts to boost its development. In addition, continuous support from the international community will further help to strengthen growth during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Liberia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Liberia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Liberia for free:

The Travel and Tourism in Liberia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Liberia?
  • What are the major brands in Liberia?
  • What are the major brands in Liberia?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Liberia - Industry Overview

EXECUTIVE SUMMARY

Liberia becomes an active member of the UN World Tourism Organization

Embarking on vigorous marketing campaigns to boost arrival numbers

High passenger demand sees an increase in international flights to Liberia

Oil exploitation prospects to boost long-term economic growth

Travel and tourism has huge potential but still full of challenges

KEY TRENDS AND DEVELOPMENTS

Opportunities in economic recovery

National tourism strategy

Foreign Direct Investment (FDI)

Rich cultural heritage tourism potential

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2006-2011

MARKET DATA

  • Table 2 Departures by Destination: 2006-2011
  • Table 3 Departures by Mode of Transport: 2006-2011
  • Table 4 Departures by Purpose of Visit: 2006-2011
  • Table 5 Outgoing Tourist Expenditure: Value 2006-2011
  • Table 6 Forecast Departures by Destination: 2011-2016
  • Table 7 Forecast Departures by Mode of Transport: 2011-2016
  • Table 8 Forecast Departures by Purpose of Visit: 2011-2016
  • Table 9 Forecast Outgoing Tourist Expenditure: Value 2011-2016
  • Table 10 Domestic Tourism by Purpose of Visit and by Mode of Transport: 2006-2011
  • Table 11 Domestic Tourist Expenditure: Value: 2006-2011
  • Table 12 Forecast Domestic Tourism by Purpose of Visit and by Mode of Transport: 2011-2016
  • Table 13 Forecast Domestic Tourist Expenditure: Value: 2011-2016
  • Table 14 Tourist Attractions: Value 2006-2011
  • Table 15 Forecast Tourist Attractions: Value 2011-2016
  • Table 16 Health and Wellness Tourism Sales: Value 2006-2011
  • Table 17 Forecast Health and Wellness Tourism Sales: Value 2011-2016

DEFINITIONS

Tourism Flows

Travel Accommodation

Transportation

Car Rental

Travel Retail

Travel Retail Online Sales

Tourist Attractions

Health and Wellness

SOURCES

  • Summary 1 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2006-2011
  • Table 19 Forecast Car Rental Sales: Value 2011-2016

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 20 Arrivals by Country of Origin: 2006-2011
  • Table 21 Arrivals by Mode of Transport: 2006-2011
  • Table 22 Arrivals by Purpose of Visit: 2006-2011
  • Table 23 Incoming Tourist Receipts: Value 2006-2011
  • Table 24 Forecast Arrivals by Country of Origin: 2011-2016
  • Table 25 Forecast Arrivals by Mode of Transport: 2011-2016
  • Table 26 Forecast Arrivals by Purpose of Visit: 2011-2016
  • Table 27 Forecast Incoming Tourist Receipts: Value 2011-2016

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 28 Transportation Sales by Category: Value 2006-2011
  • Table 29 Forecast Transportation Sales by Category: Value 2011-2016

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 30 Travel Accommodation Sales by Category: Value 2006-2011
  • Table 31 Travel Accommodation Outlets by Category: Units 2006-2011
  • Table 32 Forecast Travel Accommodation Sales by Category: Value 2011-2016
  • Table 33 Forecast Travel Accommodation Outlets by Category: Units 2011-2016

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 34 Travel Retail Sales: Value 2006-2011
  • Table 35 Forecast Travel Retail Sales: Value 2011-2016

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Business Car Rental
          • Leisure Car Rental
          • Car Rental by Channel
            • Car Rental Online
              • Car Rental Offline
          • Demand Factors
            • Holiday Takers by Age
              • Leave Entitlement
              • Health and Wellness Tourism
                • Spas
                • Tourism Flows Domestic
                  • Domestic Tourism by Destination
                    • Domestic Tourism Travel by Purpose Of Visit
                      • Domestic Business Tourism
                        • Domestic Business Tourism By Air
                        • Domestic Business Tourism By Land
                        • Domestic Business Tourism By Rail
                        • Domestic Business Tourism By Sea
                      • Domestic Leisure Tourism
                        • Domestic Leisure Tourism By Air
                        • Domestic Leisure Tourism By Land
                        • Domestic Leisure Tourism By Rail
                        • Domestic Leisure Tourism By Sea
                  • Tourism Flows Inbound
                    • Arrivals
                      • Arrivals from Côte d'Ivoire
                      • Arrivals from Guinea
                      • Arrivals from Sierra Leone
                      • Arrivals from United Kingdom
                      • Other Countries Of Origin
                    • Arrivals by Mode Of Transport
                      • Air Arrivals
                        • Land Arrivals
                          • Rail Arrivals
                            • Sea Arrivals
                            • Arrivals by Purpose Of Visit
                              • Business Arrivals
                                • Leisure Arrivals
                              • Tourism Flows Outbound
                                • Departures by Country
                                  • Departures to Côte d'Ivoire
                                  • Departures to Guinea
                                  • Departures to Sierra Leone
                                  • Departures to USA
                                  • Other Destinations
                                • Departures by Mode Of Transport
                                  • Air Departures
                                    • Land Departures
                                      • Rail Departures
                                        • Sea Departures
                                        • Departures by Purpose Of Visit
                                          • Business Departures
                                            • Leisure Departures
                                          • Tourism Receipts and Expenditure
                                            • Balance Of Payments
                                              • Incoming Tourist Receipts
                                              • Outgoing Tourist Expenditure
                                            • Tourism Expenditure In-Country
                                              • Tourism Expenditure In-Country on Accommodation
                                                • Tourism Expenditure In-Country on Entertainment
                                                  • Tourism Expenditure In-Country on Excursions
                                                    • Tourism Expenditure In-Country on Food
                                                      • Tourism Expenditure In-Country on Shopping
                                                        • Tourism Expenditure In-Country on Travel Within Country
                                                          • Other Tourism Expenditure In-Country
                                                          • Tourism Expenditure by Residents
                                                            • Tourism Expenditure by Residents on Accommodation
                                                              • Tourism Expenditure by Residents on Entertainment
                                                                • Tourism Expenditure by Residents on Excursions
                                                                  • Tourism Expenditure by Residents on Food
                                                                    • Tourism Expenditure by Residents on Shopping
                                                                      • Tourism Expenditure by Residents on Travel Within Country
                                                                        • Other Tourism Expenditure by Residents
                                                                        • Domestic Tourist Expenditure
                                                                          • Incoming Tourist Receipts
                                                                            • Incoming Tourist Receipts by Geography
                                                                              • Incoming Tourist Receipts by Sector
                                                                              • Outgoing Tourist Expenditure
                                                                                • Outgoing Tourist Expenditure by Geography
                                                                                  • Outgoing Tourist Expenditure by Sector
                                                                                • Tourist Attractions
                                                                                  • Tourist Attractions by Category
                                                                                    • Tourist Attractions by Channel
                                                                                      • Tourist Attractions Online
                                                                                        • Tourist Attractions Offline
                                                                                    • Transportation
                                                                                      • Transportation by Category
                                                                                        • Air
                                                                                          • Air by Category
                                                                                            • Air by Channel
                                                                                              • Air Online
                                                                                                • Air Offline
                                                                                              • Air by Distance
                                                                                                • Airline Capacity
                                                                                                • Other Transportation
                                                                                                  • Other Transportation by Category
                                                                                                    • Other Transportation by Channel
                                                                                                      • Other Transportation Online
                                                                                                        • Other Transportation Offline
                                                                                                  • Transportation by Channel
                                                                                                    • Transportation Online
                                                                                                      • Transportation Direct Suppliers
                                                                                                        • Transportation Intermediaries
                                                                                                        • Transportation Offline
                                                                                                      • Travel Accommodation
                                                                                                        • Travel Accommodation by Category
                                                                                                          • Hotels
                                                                                                            • Hotels by Category
                                                                                                              • Hotels by Channel
                                                                                                                • Hotels Online
                                                                                                                  • Hotels Offline
                                                                                                              • Other Travel Accommodation
                                                                                                                • Other Travel Accommodation by Category
                                                                                                                  • Other Travel Accommodation by Channel
                                                                                                                    • Other Travel Accommodation Online
                                                                                                                      • Other Travel Accommodation Offline
                                                                                                                • Travel Accommodation by Channel
                                                                                                                  • Travel Accommodation Online
                                                                                                                    • Travel Accommodation Direct Suppliers
                                                                                                                      • Travel Accommodation Intermediaries
                                                                                                                      • Travel Accommodation Offline
                                                                                                                    • Travel Retail
                                                                                                                      • Travel Retail Sales by Category
                                                                                                                        • Travel Retail Accommodation Sales
                                                                                                                          • Travel Retail Car Rental Sales
                                                                                                                            • Travel Retail Cruise Sales
                                                                                                                              • Travel Retail Flight Sales
                                                                                                                                • Travel Retail Package Holidays Sales
                                                                                                                                  • Travel Retail Travel Insurance Sales
                                                                                                                                    • Travel Retail Other Transport Sales
                                                                                                                                      • Travel Retail Other Travel Retail Sales
                                                                                                                                      • Travel Retail Sales by Channel
                                                                                                                                        • Travel Retail Online Sales
                                                                                                                                          • Accommodation Online Sales
                                                                                                                                            • Car Rental Online Sales
                                                                                                                                              • Cruise Online Sales
                                                                                                                                                • Flight Online Sales
                                                                                                                                                  • Package Holidays Online Sales
                                                                                                                                                    • Travel Insurance Online Sales
                                                                                                                                                      • Other Transport Online Sales
                                                                                                                                                        • Other Travel Retail Online Sales
                                                                                                                                                        • Travel Retail Offline Sales
                                                                                                                                                          • Accommodation Offline Sales
                                                                                                                                                            • Car Rental Offline Sales
                                                                                                                                                              • Cruise Offline Sales
                                                                                                                                                                • Flight Offline Sales
                                                                                                                                                                  • Package Holidays Offline Sales
                                                                                                                                                                    • Travel Insurance Offline Sales
                                                                                                                                                                      • Other Transport Offline Sales
                                                                                                                                                                        • Other Travel Retail Offline Sales
                                                                                                                                                                      • Travel Retail Sales by Corporate Business vs Leisure
                                                                                                                                                                        • Travel Retail Corporate Business Sales
                                                                                                                                                                          • Corporate Business Accommodation Sales
                                                                                                                                                                            • Corporate Business Car Rental Sales
                                                                                                                                                                              • Corporate Business Cruise Sales
                                                                                                                                                                                • Corporate Business Flight Sales
                                                                                                                                                                                  • Corporate Business Package Holiday Sales
                                                                                                                                                                                    • Corporate Business Travel Insurance Sales
                                                                                                                                                                                      • Corporate Business Other Transport Sales
                                                                                                                                                                                        • Corporate Business Other Travel Retail Sales
                                                                                                                                                                                        • Corporate Business Offline Sales
                                                                                                                                                                                          • Corporate Business Online Sales
                                                                                                                                                                                            • Travel Retail Leisure Sales
                                                                                                                                                                                              • Leisure Accommodation Sales
                                                                                                                                                                                                • Leisure Car Rental Sales
                                                                                                                                                                                                  • Leisure Cruise Sales
                                                                                                                                                                                                    • Leisure Flight Sales
                                                                                                                                                                                                      • Leisure Package Holiday Sales
                                                                                                                                                                                                        • Leisure Travel Insurance Sales
                                                                                                                                                                                                          • Leisure Other Transport Sales
                                                                                                                                                                                                            • Leisure Other Travel Retail Sales
                                                                                                                                                                                                            • Leisure Offline Sales
                                                                                                                                                                                                              • Leisure Online Sales

                                                                                                                                                                                                          Statistics Included

                                                                                                                                                                                                          For each category and subcategory you will receive the following data in Excel format:

                                                                                                                                                                                                          From Passport

                                                                                                                                                                                                          • Market sizes
                                                                                                                                                                                                          • International arrivals by city
                                                                                                                                                                                                          • Internet transactions
                                                                                                                                                                                                          • Outbound departures by length
                                                                                                                                                                                                          • Regional hotel parameters

                                                                                                                                                                                                          Market size details:

                                                                                                                                                                                                          • Retail value retail selling price % growth
                                                                                                                                                                                                          • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Sites/outlets
                                                                                                                                                                                                          • Sites/outlets % growth
                                                                                                                                                                                                          • Sites/outlets per capita
                                                                                                                                                                                                          • Internet transaction value retail selling price % growth
                                                                                                                                                                                                          • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Number of bed nights
                                                                                                                                                                                                          • Number of bed nights % growth
                                                                                                                                                                                                          • Number of bed nights per capita
                                                                                                                                                                                                          • Number of trips
                                                                                                                                                                                                          • Number of trips % growth
                                                                                                                                                                                                          • Number of trips per capita
                                                                                                                                                                                                          • Number of rooms
                                                                                                                                                                                                          • Number of rooms % growth
                                                                                                                                                                                                          • Number of rooms per capita
                                                                                                                                                                                                          • Offline value retail selling price % growth
                                                                                                                                                                                                          • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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