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Country Report

Travel and Tourism in Liberia

| Pages: 19

Price: US$675

About this Report

EXECUTIVE SUMMARY

Ecotourism: the “next big thing” in Liberia

Despite the destruction caused by the last civil war, Liberia has a huge and protected environmental biodiversity. In addition to its main cities, its natural attractions such as wildlife, stunning beaches and landscape diversity are major attractions for international tourists seeking new adventures. Through the Liberia Programme and the Eco-tourism Development project, the Liberian Government promotes the conservation of biodiversity and community development; this is a public initiative that has been helping to improve the country’s image, thereby increasing its appeal to tourists.

US$11 million to improve hotel quality

The lack of quality hotels affects the country’s image amongst international tourists. However, an estimated US$11 million will allow the construction of a 5-star hotel at Roberts International Airport. The opening of the lavish Royal Grand aims to attract tourists with a higher level of income and helps meet the growing demand for high-quality accommodation.

Natural resources create business opportunities

Liberia is rich in natural resources, including palm oil, iron, timber, gold, diamonds and other raw materials. These materials provide profitable investment opportunities for international organisations. The country already attracts large numbers of business travellers and will continue to attract those who wish to explore the potential of previously-unknown resources.

Ebola outbreak takes its toll on travel and tourism in Liberia

Despite the positive performances seen in travel and tourism in Liberia over the review period, the Ebola outbreak has posed a major threat to its development, with travel restrictions dampening the region’s economy, particularly travel and tourism. According to the WHO’s Ebola situation report from 10 December 2014, Ebola incidence is now decreasing in Liberia; furthermore, the Liberian Government has a target of the end of February 2015 for declaring the country Ebola free.

Once containment happens, it is likely that the positive news will be widespread, alleviating fears about the virus in Africa, particularly Liberia, Guinea and Sierra Leone. It is during this time that private and public players in Africa should work together to promote Africa to international tourists, who will be much more likely to come once the threat of the virus is contained although tourist levels are unlikely to return to pre-Ebola levels anytime during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel And Tourism industry in Liberia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel And Tourism industry in Liberia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Liberia for free:

The Travel And Tourism in Liberia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel And Tourism in Liberia?
  • What are the major brands in Liberia?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Liberia - Industry Overview

EXECUTIVE SUMMARY

Ecotourism: the “next big thing” in Liberia

US$11 million to improve hotel quality

Natural resources create business opportunities

Ebola outbreak takes its toll on travel and tourism in Liberia

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

  • Summary 1 Liberia: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2008-2013
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2013-2018
  • Table 6 Departures by Destination: Number of Trips 2008-2013
  • Table 7 Departures by Mode of Transport: Number of Trips 2008-2013
  • Table 8 Departures by Purpose of Visit: Number of Trips 2008-2013
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2008-2013
  • Table 10 Forecast Departures by Destination: Number of Trips 2013-2018
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018
  • Table 14 Health and Wellness Tourism Sales: Value 2008-2013
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2013-2018
  • Table 16 Tourist Attractions Sales: Value 2008-2013
  • Table 17 Tourist Attractions Online Sales: Internet Transaction Value 2008-2013
  • Table 18 Forecast Tourist Attractions Sales: Value 2013-2018
  • Table 19 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2013-2018

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 20 Car Rental Sales: Value 2008-2013
  • Table 21 Car Rental Online Sales: Internet Transaction Value 2008-2013
  • Table 22 Forecast Car Rental Sales: Value 2013-2018
  • Table 23 Forecast Car Rental Online Sales: Internet Transaction Value 2013-2018

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 24 Arrivals by Country of Origin: Number of Trips 2008-2013
  • Table 25 Arrivals by Mode of Transport: Number of Trips 2008-2013
  • Table 26 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  • Table 27 Incoming Tourist Receipts: Value and Growth 2008-2013
  • Table 28 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  • Table 29 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  • Table 30 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  • Table 31 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018
  • Table 32 International Arrivals by City 2008-2013

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 33 Transportation Sales by Category: Value 2008-2013
  • Table 34 Transportation Online Sales: Internet Transaction Value 2008-2013
  • Table 35 Forecast Transportation Sales by Category: Value 2013-2018
  • Table 36 Forecast Transportation Online Sales: Internet Transaction Value 2013-2018

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 37 Travel Accommodation Sales by Category: Value 2008-2013
  • Table 38 Travel Accommodation Online Sales: Internet Transaction Value 2008-2013
  • Table 39 Travel Accommodation Outlets by Category: Units 2008-2013
  • Table 40 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  • Table 41 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2013-2018
  • Table 42 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 43 Travel Retail Sales: Value 2008-2013
  • Table 44 Travel Retail Online Sales: Internet Transaction Value 2008-2013
  • Table 45 Forecast Travel Retail Sales: Value 2013-2018
  • Table 46 Forecast Travel Retail Online Sales: Internet Transaction Value 2013-2018

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Côte d'Ivoire
              • Arrivals from Guinea
              • Arrivals from Sierra Leone
              • Arrivals from United Kingdom
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Côte d'Ivoire
                          • Departures to Guinea
                          • Departures to Sierra Leone
                          • Departures to USA
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                    • Balance Of Payments
                                      • Domestic Tourist Expenditure
                                        • Incoming Tourist Receipts
                                          • Incoming Tourist Receipts by Geography
                                            • Incoming Tourist Receipts - Côte d'Ivoire
                                            • Incoming Tourist Receipts - Guinea
                                            • Incoming Tourist Receipts - Sierra Leone
                                            • Incoming Tourist Receipts - United Kingdom
                                            • Incoming Tourist Receipts - Other Countries
                                        • Outgoing Tourist Expenditure
                                          • Outgoing Tourist Expenditure by Geography
                                            • Outgoing Tourist Expenditure - Côte d'Ivoire
                                            • Outgoing Tourist Expenditure - Guinea
                                            • Outgoing Tourist Expenditure - Sierra Leone
                                            • Outgoing Tourist Expenditure - USA
                                            • Outgoing Tourist Expenditure - Other Countries
                                      • Tourist Attractions
                                        • Tourist Attractions by Category
                                          • Tourist Attractions by Channel
                                            • Tourist Attractions Online
                                              • Tourist Attractions Offline
                                          • Transportation
                                            • Transportation by Category
                                              • Air
                                                • Air by Category
                                                  • Air by Channel
                                                    • Air Online
                                                      • Air Offline
                                                  • Other Transportation
                                                    • Other Transportation by Channel
                                                      • Other Transportation Online
                                                        • Other Transportation Offline
                                                  • Transportation by Channel
                                                    • Transportation Online
                                                      • Air Online
                                                      • Other Transportation Online
                                                    • Transportation Offline
                                                      • Air Offline
                                                      • Other Transportation Offline
                                                • Travel Accommodation
                                                  • Travel Accommodation by Category
                                                    • Hotels
                                                      • Hotels by Category
                                                        • Hotels by Channel
                                                          • Hotels Online
                                                            • Hotels Offline
                                                        • Other Travel Accommodation
                                                          • Other Travel Accommodation by Channel
                                                            • Other Travel Accommodation Online
                                                              • Other Travel Accommodation Offline
                                                        • Travel Accommodation by Channel
                                                          • Travel Accommodation Online
                                                            • Travel Accommodation Offline
                                                              • Hotels Offline
                                                              • Other Travel Accommodation Offline
                                                        • Travel Retail
                                                          • Travel Retail Sales by Category
                                                            • Travel Retail Sales by Channel
                                                              • Travel Retail Online Sales
                                                                • Travel Retail Offline Sales
                                                                • Travel Retail Sales by Corporate Business vs Leisure

                                                              Statistics Included

                                                              For each category and subcategory you will receive the following data in Excel format:

                                                              From Passport

                                                              • Market Sizes
                                                              • International Arrivals by Core City
                                                              • Outbound Departures by Length
                                                              • Regional Hotel Parameters

                                                              Market size details:

                                                              • Retail value retail selling price % growth
                                                              • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Sites/outlets
                                                              • Sites/outlets % growth
                                                              • Sites/outlets per capita
                                                              • Internet transaction value retail selling price % growth
                                                              • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Number of bed nights
                                                              • Number of bed nights % growth
                                                              • Number of bed nights per capita
                                                              • Number of trips
                                                              • Number of trips % growth
                                                              • Number of trips per capita
                                                              • Number of rooms
                                                              • Number of rooms % growth
                                                              • Number of rooms per capita
                                                              • Offline value retail selling price % growth
                                                              • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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