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Country Report

Nigeria Flag Travel and Tourism in Nigeria

| Pages: 23

Price: US$600

About this Report

EXECUTIVE SUMMARY

“Fascinating Nigeria” is the new brand to drive travel and tourism growth

After years of neglect, the Nigerian government has finally realised the importance of travel and tourism as a strategic sector in the national economy. Through the Nigeria Tourism Development Corporation (NTDC), it has recently created a new brand, Fascinating Nigeria, with the aim of revitalising the struggling industry as well as developing its value chain. This move aims to make travel and tourism a major contributor to the nation’s GDP and to boost non-oil revenues as Nigeria continues on its mission to diversify its economy out from its current reliance on oil exports. Other recent initiatives by the NTDC to further boost growth in travel and tourism include joining the International Coalition of Tourism Partners (ICTP), forming alliances with emerging global travel and tourism giants such as South Africa and participating in international tourism trade fairs such as WTM London and ITB Berlin.

The new tourist Visa card – an innovative tourist product

Nigeria has been exploiting new technologies in order to facilitate growth in its travel and tourism industry. It recently launched a new tourist Visa card so as to ease the burden of visitors carrying cash while in the country. In addition, a biometric registration system for workers in the industry was also created with the aim of reducing fraudulent activities, especially in the hospitality sector. These innovative tourist products will not only boost travel and tourism development, but will also reposition the industry in Nigeria with global standards and best practices.

Lagos leads Nigeria’s hotel construction boom

Nigeria has become the new frontline in the battle between the international hotel chains looking to tap into the growth potential presented by Africa’s booming economies. Due to its oil-rich economy and growing demand for inbound and domestic tourism, top international hotel brands such as Sheraton, Radisson Blu, Hilton, Marriott and Best Western have already established footholds in the country and are planning to expand their property portfolios in the country with Africa’s second largest economy. Nigeria is well known for its hospitality and as a mega-city Lagos has long been an attractive destination for hotel investors. The city has been the hub of hotel construction in Nigeria due to the fact that much of the nation’s wealth and economic activity are concentrated there. It is also the most populous city in Nigeria as well as one of the largest in Africa and among the largest cities in the world.

NTDC strives to boost domestic tourism

The NTDC has prioritised the development of domestic travel and tourism in Nigeria in a bid to boost growth in the country’s travel and tourism industry. Travel and tourism already generates high revenues and maintains strong growth potential in the country due to the fact that some 15% of Nigeria’s total population travel domestically on an annual basis for business, leisure, cultural, religion reasons and sports events. In bid to promote domestic tourism activities, the NTDC has been mobilising stakeholders in the private sector and is also encouraging cultural activities as a base for the branding and packaging of domestic travel and tourism products. The NTDC also plans to create land and sea transportation hubs to allow local consumers to enjoy travelling around the country.

Nollywood’s positive image to support travel and tourism growth

Despite its huge growth potential, travel and tourism in Nigeria is yet to emerge fully due to various challenges such as limited promotional funds, inadequate infrastructure and constant security issues. However, as the country seeks to diversify its revenue streams beyond its current dependence on oil, emerging niche sectors such as the nation’s thriving film industry, dubbed Nollywood, the third-largest national film production industry at global level, is likely to play a key role in terms of promoting the brand of Nigeria both at home and abroad. The accessibility of the country to a wider audience through Nollywood may help to improve stereotypes about Nigeria and attract more tourists. As a result, the Nigerian government now needs to tap into the positive image being fostered by the Nigerian film industry so as to strengthen its travel and tourism brand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Travel and Tourism in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Nigeria?
  • What are the major brands in Nigeria?
  • What are the major brands in Nigeria?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Nigeria - Industry Overview

EXECUTIVE SUMMARY

“Fascinating Nigeria” is the new brand to drive travel and tourism growth

The new tourist Visa card – an innovative tourist product

Lagos leads Nigeria’s hotel construction boom

NTDC strives to boost domestic tourism

Nollywood’s positive image to support travel and tourism growth

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

  • Summary 1 Nigeria: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2008-2013
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2013-2018
  • Table 6 Departures by Destination: Number of Trips 2008-2013
  • Table 7 Departures by Mode of Transport: Number of Trips 2008-2013
  • Table 8 Departures by Purpose of Visit: Number of Trips 2008-2013
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2008-2013
  • Table 10 Forecast Departures by Destination: Number of Trips 2013-2018
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018
  • Table 14 Health and Wellness Tourism Sales: Value 2008-2013
  • Table 15 Health and Wellness Tourism Sales: Value 2008-2013
  • Table 16 Forecast Health and Wellness Tourism Sales: Value 2013-2018
  • Table 17 Forecast Health and Wellness Sales: Value 2013-2018
  • Table 18 Tourist Attractions Sales: Value 2008-2013
  • Table 19 Forecast Tourist Attractions Sales: Value 2013-2018

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 20 Car Rental Sales: Value 2008-2013
  • Table 21 Car Rental Online Sales: Internet Transaction Value 2008-2013
  • Table 22 Forecast Car Rental Sales: Value 2013-2018
  • Table 23 Forecast Car Rental Online Sales: Internet Transaction Value 2013-2018

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 24 Arrivals by Country of Origin: Number of Trips 2008-2013
  • Table 25 Arrivals by Mode of Transport: Number of Trips 2008-2013
  • Table 26 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  • Table 27 Incoming Tourist Receipts: Value and Growth 2008-2013
  • Table 28 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  • Table 29 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  • Table 30 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  • Table 31 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 32 Transportation Sales by Category: Value 2008-2013
  • Table 33 Transportation Online Sales: Internet Transaction Value 2008-2013
  • Table 34 Forecast Transportation Sales by Category: Value 2013-2018
  • Table 35 Forecast Transportation Online Sales: Internet Transaction Value 2013-2018

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 36 Travel Accommodation Sales by Category: Value 2008-2013
  • Table 37 Travel Accommodation Online Sales: Internet Transaction Value 2008-2013
  • Table 38 Travel Accommodation Outlets by Category: Units 2008-2013
  • Table 39 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  • Table 40 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2013-2018
  • Table 41 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 42 Travel Retail Sales: Value 2008-2013
  • Table 43 Travel Retail Online Sales: Internet Transaction Value 2008-2013
  • Table 44 Forecast Travel Retail Sales: Value 2013-2018
  • Table 45 Forecast Travel Retail Online Sales: Internet Transaction Value 2013-2018

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Cameroon
              • Arrivals from Canada
              • Arrivals from Ghana
              • Arrivals from South Africa
              • Arrivals from United Kingdom
              • Arrivals from USA
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Cameroon
                          • Departures to Canada
                          • Departures to France
                          • Departures to Ghana
                          • Departures to South Africa
                          • Departures to United Arab Emirates
                          • Departures to United Kingdom
                          • Departures to USA
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                    • Balance Of Payments
                                      • Domestic Tourist Expenditure
                                        • Incoming Tourist Receipts
                                          • Incoming Tourist Receipts by Geography
                                            • Incoming Tourist Receipts - Cameroon
                                            • Incoming Tourist Receipts - Canada
                                            • Incoming Tourist Receipts - Ghana
                                            • Incoming Tourist Receipts - South Africa
                                            • Incoming Tourist Receipts - United Kingdom
                                            • Incoming Tourist Receipts - USA
                                            • Incoming Tourist Receipts - Other Countries
                                        • Outgoing Tourist Expenditure
                                          • Outgoing Tourist Expenditure by Geography
                                            • Outgoing Tourist Expenditure - Cameroon
                                            • Outgoing Tourist Expenditure - Canada
                                            • Outgoing Tourist Expenditure - France
                                            • Outgoing Tourist Expenditure - Ghana
                                            • Outgoing Tourist Expenditure - South Africa
                                            • Outgoing Tourist Expenditure - United Arab Emirates
                                            • Outgoing Tourist Expenditure - United Kingdom
                                            • Outgoing Tourist Expenditure - USA
                                            • Outgoing Tourist Expenditure - Other Countries
                                      • Tourist Attractions
                                        • Tourist Attractions by Category
                                          • Tourist Attractions by Channel
                                            • Tourist Attractions Online
                                              • Tourist Attractions Offline
                                          • Transportation
                                            • Transportation by Category
                                              • Air
                                                • Air by Category
                                                  • Air by Channel
                                                    • Air Online
                                                      • Air Offline
                                                  • Other Transportation
                                                    • Other Transportation by Channel
                                                      • Other Transportation Online
                                                        • Other Transportation Offline
                                                  • Transportation by Channel
                                                    • Transportation Online
                                                      • Air Online
                                                      • Other Transportation Online
                                                    • Transportation Offline
                                                      • Air Offline
                                                      • Other Transportation Offline
                                                • Travel Accommodation
                                                  • Travel Accommodation by Category
                                                    • Hotels
                                                      • Hotels by Category
                                                        • Hotels by Channel
                                                          • Hotels Online
                                                            • Hotels Offline
                                                        • Other Travel Accommodation
                                                          • Other Travel Accommodation by Channel
                                                            • Other Travel Accommodation Online
                                                              • Other Travel Accommodation Offline
                                                        • Travel Accommodation by Channel
                                                          • Travel Accommodation Online
                                                            • Travel Accommodation Offline
                                                              • Hotels Offline
                                                              • Other Travel Accommodation Offline
                                                        • Travel Retail
                                                          • Travel Retail Sales by Category
                                                            • Travel Retail Sales by Channel
                                                              • Travel Retail Online Sales
                                                                • Travel Retail Offline Sales
                                                                • Travel Retail Sales by Corporate Business vs Leisure

                                                              Statistics Included

                                                              For each category and subcategory you will receive the following data in Excel format:

                                                              From Passport

                                                              • Market Sizes
                                                              • International Arrivals by Core City
                                                              • Outbound Departures by Length
                                                              • Regional Hotel Parameters

                                                              Market size details:

                                                              • Retail value retail selling price % growth
                                                              • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Sites/outlets
                                                              • Sites/outlets % growth
                                                              • Sites/outlets per capita
                                                              • Internet transaction value retail selling price % growth
                                                              • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Number of bed nights
                                                              • Number of bed nights % growth
                                                              • Number of bed nights per capita
                                                              • Number of trips
                                                              • Number of trips % growth
                                                              • Number of trips per capita
                                                              • Number of rooms
                                                              • Number of rooms % growth
                                                              • Number of rooms per capita
                                                              • Offline value retail selling price % growth
                                                              • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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