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Country Report

Travel and Tourism in Nigeria

| Pages: 30

Price: US$600

About this Report

EXECUTIVE SUMMARY

Increasing travel and tourism contribution to national economy

The travel and tourism environment in Nigeria has been showing signs of expansion in recent years. According to the World Travel and Tourism Council, the industry’s contribution to the national gross domestic product has grown steadily over the past few years on the back of concerted efforts by the Nigerian Tourism Development Corporation to enlarge its potential in the country. With continuously fluctuating oil prices caused by the recent global recession, the government now considers travel and tourism as one of the priority areas to launch the revival of the economy. It has embarked on measures to transform the industry into a money spinner and has also made it a key instrument to move Nigeria into the league of top economies of the world by the year 2020.

International hotel brands venturing into Nigeria for growth

Nigeria’s hospitality industry is the most competitive area within the nation’s travel and tourism industry. This category of tourism represents huge potential for investors and has recently seen an increase in foreign direct investment (FDI) stemming from the development of hospitality infrastructure. In the search for high-growth markets, several international hotel chains such as Hilton, Sheraton, Best Western and Marriot have moved quickly to gain a foothold in the country. The nation’s booming economy as well as efforts by the government to develop a competitive travel and tourism industry has been attracting Western hotel giants to establish operations in the country. Continuous expansion of the business environment in Nigeria will help to stimulate economic growth and is expected to further improve hotel growth as well as boost occupancy rates in the future.

Airlines battle for market dominance as airport traffic continues to grow

Increasing passenger traffic at Nigeria’s airports means several airlines are competing for market share and also positioning themselves on a creative revenue-raising quest. Many carriers have been boosting flight frequencies to both long- and short-haul destinations, while others are growing their fleet size to accommodate the growing demand for air travel to the country. In addition, promotional programmes such as miles plus cash reward options are being offered to help build loyalty among existing customers and also attract new ones. Local and regional airlines are also offering seamless connectivity via codeshare agreements with major international carriers. All these developments should help to further boost future growth of air transport in the country.

Government working to bring health tourism closer to Nigeria

Nigeria is making efforts to join the long list of countries offering medical tourism. Although the country’s healthcare system provides adequate care for most of its citizens, many of them continue to travel overseas to seek healthcare options not offered at home. The government has been exploring ways to improve its healthcare system in a bid to stop many Nigerians from seeking medical care abroad. It is currently promoting medical tourism in the country and also looking at the opportunity of partnering with India, one of the global medical powerhouses, to boost its efforts in this area of tourism. Implementing the right measures combined with appropriate funding for the medical sector would encourage sustainable growth of health facilities across the nation. However, international accreditation of local hospitals is needed to aid health tourism in Nigeria.

Economic diversification in travel and tourism is the way forward

Nigeria has huge economic growth potential thanks to its vast oil reserves, improved political landscape and various reform plans. However, due to the declining prices of crude oil in global markets, there have been calls to diversify the productive base of the nation’s economy from oil to more sustainable sectors. The government has finally realised that travel and tourism holds the key to the much-needed diversification of the economy and has been initiating measures to reposition the industry as an alternative source of foreign exchange. Through diversification, travel and tourism is expected to continue gaining recognition as an important tool for stimulating rapid economic growth in Nigeria. Nonetheless, more efforts are needed to develop this industry to match the work done by other African countries like Kenya, Ghana, and South Africa.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Travel and Tourism in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Nigeria?
  • What are the major brands in Nigeria?
  • What are the major brands in Nigeria?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Increasing travel and tourism contribution to national economy

International hotel brands venturing into Nigeria for growth

Airlines battle for market dominance as airport traffic continues to grow

Government working to bring health tourism closer to Nigeria

Economic diversification in travel and tourism is the way forward

KEY TRENDS AND DEVELOPMENTS

Opportunities in economic recovery

National tourism strategy

Foreign direct investment is key to growth

Emerging security challenges in Nigeria

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2006-2011

MARKET DATA

  • Table 2 Departures by Destination: 2006-2011
  • Table 3 Departures by Mode of Transport: 2006-2011
  • Table 4 Departures by Purpose of Visit: 2006-2011
  • Table 5 Outgoing Tourist Expenditure: Value 2006-2011
  • Table 6 Forecast Departures by Destination: 2011-2016
  • Table 7 Forecast Departures by Mode of Transport: 2011-2016
  • Table 8 Forecast Departures by Purpose of Visit: 2011-2016
  • Table 9 Forecast Outgoing Tourist Expenditure: Value 2011-2016
  • Table 10 Domestic Tourism by Purpose of Visit and by Mode of Transport: 2006-2011
  • Table 11 Domestic Tourist Expenditure: Value: 2006-2011
  • Table 12 Forecast Domestic Tourism by Purpose of Visit and by Mode of Transport: 2011-2016
  • Table 13 Forecast Domestic Tourist Expenditure: Value: 2011-2016
  • Table 14 Tourist Attractions: Value 2006-2011
  • Table 15 Forecast Tourist Attractions: Value 2011-2016
  • Table 16 Health and Wellness Tourism Sales: Value 2006-2011
  • Table 17 Forecast Health and Wellness Sales: Value 2011-2016

DEFINITIONS

Tourism Flows

Travel Accommodation

Transportation

Car Rental

Travel Retail

Travel Retail Online Sales

Tourist Attractions

Health and Wellness

SOURCES

  • Summary 1 Research Sources

CAR RENTAL IN NIGERIA

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2006-2011
  • Table 19 Forecast Car Rental Sales: Value 2011-2016

TOURISM FLOWS INBOUND IN NIGERIA

Headlines

Trends

Prospects

Category Data

  • Table 20 Arrivals by Country of Origin: 2006-2011
  • Table 21 Arrivals by Mode of Transport: 2006-2011
  • Table 22 Arrivals by Purpose of Visit: 2006-2011
  • Table 23 Incoming Tourist Receipts: Value 2006-2011
  • Table 24 Forecast Arrivals by Country of Origin: 2011-2016
  • Table 25 Forecast Arrivals by Mode of Transport: 2011-2016
  • Table 26 Forecast Arrivals by Purpose of Visit: 2011-2016
  • Table 27 Forecast Incoming Tourist Receipts: Value 2011-2016

TRANSPORTATION IN NIGERIA

Headlines

Trends

Prospects

Category Data

  • Table 28 Transportation Sales by Category: Value 2006-2011
  • Table 29 Forecast Transportation Sales by Category: Value 2011-2016

TRAVEL ACCOMMODATION IN NIGERIA

Headlines

Trends

Prospects

Category Data

  • Table 30 Travel Accommodation Sales by Category: Value 2006-2011
  • Table 31 Travel Accommodation Outlets by Category: Units 2006-2011
  • Table 32 Travel Accommodation Online Sales: Internet Transaction Value 2006-2011
  • Table 33 Forecast Travel Accommodation Sales by Category: Value 2011-2016
  • Table 34 Forecast Travel Accommodation Outlets by Category: Units 2011-2016

TRAVEL RETAIL IN NIGERIA

Headlines

Trends

Prospects

Category Data

  • Table 35 Travel Retail Sales: Value 2006-2011
  • Table 36 Forecast Travel Retail Sales: Value 2011-2016

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Business Car Rental
          • Leisure Car Rental
          • Car Rental by Channel
            • Car Rental Online
              • Car Rental Offline
          • Demand Factors
            • Holiday Takers by Age
              • Leave Entitlement
              • Health and Wellness Tourism
                • Spas
                • Tourism Flows Domestic
                  • Domestic Tourism by Destination
                    • Domestic Tourism Travel by Purpose Of Visit
                      • Domestic Business Tourism
                        • Domestic Business Tourism By Air
                        • Domestic Business Tourism By Land
                        • Domestic Business Tourism By Rail
                        • Domestic Business Tourism By Sea
                      • Domestic Leisure Tourism
                        • Domestic Leisure Tourism By Air
                        • Domestic Leisure Tourism By Land
                        • Domestic Leisure Tourism By Rail
                        • Domestic Leisure Tourism By Sea
                  • Tourism Flows Inbound
                    • Arrivals
                      • Arrivals from Cameroon
                      • Arrivals from Canada
                      • Arrivals from Ghana
                      • Arrivals from South Africa
                      • Arrivals from United Kingdom
                      • Arrivals from USA
                      • Other Countries Of Origin
                    • Arrivals by Mode Of Transport
                      • Air Arrivals
                        • Land Arrivals
                          • Rail Arrivals
                            • Sea Arrivals
                            • Arrivals by Purpose Of Visit
                              • Business Arrivals
                                • Leisure Arrivals
                              • Tourism Flows Outbound
                                • Departures by Country
                                  • Departures to Cameroon
                                  • Departures to Canada
                                  • Departures to France
                                  • Departures to Ghana
                                  • Departures to South Africa
                                  • Departures to United Kingdom
                                  • Departures to USA
                                  • Other Destinations
                                • Departures by Mode Of Transport
                                  • Air Departures
                                    • Land Departures
                                      • Rail Departures
                                        • Sea Departures
                                        • Departures by Purpose Of Visit
                                          • Business Departures
                                            • Leisure Departures
                                          • Tourism Receipts and Expenditure
                                            • Balance Of Payments
                                              • Incoming Tourist Receipts
                                              • Outgoing Tourist Expenditure
                                            • Tourism Expenditure In-Country
                                              • Tourism Expenditure In-Country on Accommodation
                                                • Tourism Expenditure In-Country on Entertainment
                                                  • Tourism Expenditure In-Country on Excursions
                                                    • Tourism Expenditure In-Country on Food
                                                      • Tourism Expenditure In-Country on Shopping
                                                        • Tourism Expenditure In-Country on Travel Within Country
                                                          • Other Tourism Expenditure In-Country
                                                          • Tourism Expenditure by Residents
                                                            • Tourism Expenditure by Residents on Accommodation
                                                              • Tourism Expenditure by Residents on Entertainment
                                                                • Tourism Expenditure by Residents on Excursions
                                                                  • Tourism Expenditure by Residents on Food
                                                                    • Tourism Expenditure by Residents on Shopping
                                                                      • Tourism Expenditure by Residents on Travel Within Country
                                                                        • Other Tourism Expenditure by Residents
                                                                        • Domestic Tourist Expenditure
                                                                          • Incoming Tourist Receipts
                                                                            • Incoming Tourist Receipts by Geography
                                                                              • Incoming Tourist Receipts by Sector
                                                                              • Outgoing Tourist Expenditure
                                                                                • Outgoing Tourist Expenditure by Geography
                                                                                  • Outgoing Tourist Expenditure by Sector
                                                                                • Tourist Attractions
                                                                                  • Tourist Attractions by Category
                                                                                    • Tourist Attractions by Channel
                                                                                      • Tourist Attractions Online
                                                                                        • Tourist Attractions Offline
                                                                                    • Transportation
                                                                                      • Transportation by Category
                                                                                        • Air
                                                                                          • Air by Category
                                                                                            • Air by Channel
                                                                                              • Air Online
                                                                                                • Air Offline
                                                                                              • Air by Distance
                                                                                                • Airline Capacity
                                                                                                • Other Transportation
                                                                                                  • Other Transportation by Category
                                                                                                    • Other Transportation by Channel
                                                                                                      • Other Transportation Online
                                                                                                        • Other Transportation Offline
                                                                                                  • Transportation by Channel
                                                                                                    • Transportation Online
                                                                                                      • Transportation Direct Suppliers
                                                                                                        • Transportation Intermediaries
                                                                                                        • Transportation Offline
                                                                                                      • Travel Accommodation
                                                                                                        • Travel Accommodation by Category
                                                                                                          • Hotels
                                                                                                            • Hotels by Category
                                                                                                              • Hotels by Channel
                                                                                                                • Hotels Online
                                                                                                                  • Hotels Offline
                                                                                                              • Other Travel Accommodation
                                                                                                                • Other Travel Accommodation by Category
                                                                                                                  • Other Travel Accommodation by Channel
                                                                                                                    • Other Travel Accommodation Online
                                                                                                                      • Other Travel Accommodation Offline
                                                                                                                • Travel Accommodation by Channel
                                                                                                                  • Travel Accommodation Online
                                                                                                                    • Travel Accommodation Direct Suppliers
                                                                                                                      • Travel Accommodation Intermediaries
                                                                                                                      • Travel Accommodation Offline
                                                                                                                    • Travel Retail
                                                                                                                      • Travel Retail Sales by Category
                                                                                                                        • Travel Retail Accommodation Sales
                                                                                                                          • Travel Retail Car Rental Sales
                                                                                                                            • Travel Retail Cruise Sales
                                                                                                                              • Travel Retail Flight Sales
                                                                                                                                • Travel Retail Package Holidays Sales
                                                                                                                                  • Travel Retail Travel Insurance Sales
                                                                                                                                    • Travel Retail Other Transport Sales
                                                                                                                                      • Travel Retail Other Travel Retail Sales
                                                                                                                                      • Travel Retail Sales by Channel
                                                                                                                                        • Travel Retail Online Sales
                                                                                                                                          • Accommodation Online Sales
                                                                                                                                            • Car Rental Online Sales
                                                                                                                                              • Cruise Online Sales
                                                                                                                                                • Flight Online Sales
                                                                                                                                                  • Package Holidays Online Sales
                                                                                                                                                    • Travel Insurance Online Sales
                                                                                                                                                      • Other Transport Online Sales
                                                                                                                                                        • Other Travel Retail Online Sales
                                                                                                                                                        • Travel Retail Offline Sales
                                                                                                                                                          • Accommodation Offline Sales
                                                                                                                                                            • Car Rental Offline Sales
                                                                                                                                                              • Cruise Offline Sales
                                                                                                                                                                • Flight Offline Sales
                                                                                                                                                                  • Package Holidays Offline Sales
                                                                                                                                                                    • Travel Insurance Offline Sales
                                                                                                                                                                      • Other Transport Offline Sales
                                                                                                                                                                        • Other Travel Retail Offline Sales
                                                                                                                                                                      • Travel Retail Sales by Corporate Business vs Leisure
                                                                                                                                                                        • Travel Retail Corporate Business Sales
                                                                                                                                                                          • Corporate Business Accommodation Sales
                                                                                                                                                                            • Corporate Business Car Rental Sales
                                                                                                                                                                              • Corporate Business Cruise Sales
                                                                                                                                                                                • Corporate Business Flight Sales
                                                                                                                                                                                  • Corporate Business Package Holiday Sales
                                                                                                                                                                                    • Corporate Business Travel Insurance Sales
                                                                                                                                                                                      • Corporate Business Other Transport Sales
                                                                                                                                                                                        • Corporate Business Other Travel Retail Sales
                                                                                                                                                                                        • Corporate Business Offline Sales
                                                                                                                                                                                          • Corporate Business Online Sales
                                                                                                                                                                                            • Travel Retail Leisure Sales
                                                                                                                                                                                              • Leisure Accommodation Sales
                                                                                                                                                                                                • Leisure Car Rental Sales
                                                                                                                                                                                                  • Leisure Cruise Sales
                                                                                                                                                                                                    • Leisure Flight Sales
                                                                                                                                                                                                      • Leisure Package Holiday Sales
                                                                                                                                                                                                        • Leisure Travel Insurance Sales
                                                                                                                                                                                                          • Leisure Other Transport Sales
                                                                                                                                                                                                            • Leisure Other Travel Retail Sales
                                                                                                                                                                                                            • Leisure Offline Sales
                                                                                                                                                                                                              • Leisure Online Sales

                                                                                                                                                                                                          Statistics Included

                                                                                                                                                                                                          For each category and subcategory you will receive the following data in Excel format:

                                                                                                                                                                                                          From Passport

                                                                                                                                                                                                          • Market sizes
                                                                                                                                                                                                          • International arrivals by city
                                                                                                                                                                                                          • Internet transactions
                                                                                                                                                                                                          • Outbound departures by length
                                                                                                                                                                                                          • Regional hotel parameters

                                                                                                                                                                                                          Market size details:

                                                                                                                                                                                                          • Retail value retail selling price % growth
                                                                                                                                                                                                          • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Sites/outlets
                                                                                                                                                                                                          • Sites/outlets % growth
                                                                                                                                                                                                          • Sites/outlets per capita
                                                                                                                                                                                                          • Internet transaction value retail selling price % growth
                                                                                                                                                                                                          • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Number of bed nights
                                                                                                                                                                                                          • Number of bed nights % growth
                                                                                                                                                                                                          • Number of bed nights per capita
                                                                                                                                                                                                          • Number of trips
                                                                                                                                                                                                          • Number of trips % growth
                                                                                                                                                                                                          • Number of trips per capita
                                                                                                                                                                                                          • Number of rooms
                                                                                                                                                                                                          • Number of rooms % growth
                                                                                                                                                                                                          • Number of rooms per capita
                                                                                                                                                                                                          • Offline value retail selling price % growth
                                                                                                                                                                                                          • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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