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Country Report

Travel and Tourism in Réunion

| Pages: 18

Price: US$600

About this Report

EXECUTIVE SUMMARY

International tourist arrivals set a new record

Réunion experienced a new record in international arrivals in 2012, as a result of increasing marketing activities. The island has firmly established itself as an exotic destination for French and European holidaymakers. Furthermore, the island’s geographical position and its status as an overseas French department make Réunion an ideal hub for investors wishing to develop their activities with Africa, Asia, Europe, the Indian subcontinent and the Middle East.

Joint marketing of Indian Ocean islands helps promotion of the island

Réunion’s tourism authority, along with the tourist boards of Mauritius, Madagascar, the Seychelles, and Comoros, have been cooperating to market the Indian Ocean islands as a joint tourist destination under the Vanilla Islands concept, resulting in an increase in marketing activities, Partnering with the Seychelles for the Carnival International de Victoria has also increased exposure of Réunion as a destination. The national tourism board has also been promoting the island via different international fairs, such as Top Resa held in Paris (France) in 2012.

Increase in airline routes to boost passenger traffic

In February 2013, Air Austral began flights between Chennai and Réunion, with the aim of growing cultural, tourism and industry-specific links between Tamil Nadu and Réunion. This new route, the first direct one between the two destinations, offers great opportunities for partnerships and will reinforce Réunion’s already strong links with India. Also, the decision by Réunion-based Air Austral to start flights to Sydney after the sudden withdrawal by Air Mauritius from the Réunion-Sydney route will benefit the island through the arrivals of extra transit passengers and a rise in en route stopovers, especially if travellers take advantage of special offers introduced for this purpose.

Ecotourism becomes a high priority for Réunion’s travel and tourism industry

Réunion is aiming to develop an ecological tourism sector, with the objective of welcoming a total of 600,000 international tourists by 2020. Together with the French Government, Réunion is implementing a mobilisation plan for the development of green economy trade, with the view of strengthening tourism and other sectors. A number of European collaboration projects, such as research on tropical and subtropical biodiversity, are already underway. Starting in 2007, Réunion began implementing HYPERLINK "http://pedagogie2.ac-reunion.fr/svt/gerri_eng.pdf" \t "_blank" \o "gerri green energy revolution" project, aiming to be the first territory in the world where all low-carbon innovations are integrated into society, with this expected to happen by 2030.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Réunion with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Réunion, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Réunion for free:

The Travel and Tourism in Réunion market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Réunion?
  • What are the major brands in Réunion?
  • What are the major brands in Réunion?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Réunion - Industry Overview

EXECUTIVE SUMMARY

International tourist arrivals set a new record

Joint marketing of Indian Ocean islands helps promotion of the island

Increase in airline routes to boost passenger traffic

Ecotourism becomes a high priority for Réunion’s travel and tourism industry

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2007-2012

SWOT

  • Summary 1 Réunion: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2007-2012
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2007-2012
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2012-2017
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2012-2017
  • Table 6 Departures by Destination: Number of Trips 2007-2012
  • Table 7 Departures by Mode of Transport: Number of Trips 2007-2012
  • Table 8 Departures by Purpose of Visit: Number of Trips 2007-2012
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2007-2012
  • Table 10 Forecast Departures by Destination: Number of Trips 2012-2017
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2012-2017
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2012-2017
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2012-2017
  • Table 14 Health and Wellness Tourism Sales: Value 2007-2012
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2012-2017
  • Table 16 Tourist Attractions: Value 2007-2012
  • Table 17 Tourist Attractions Online Sales: Internet Transaction Value 2007-2012
  • Table 18 Forecast Tourist Attractions: Value 2012-2017
  • Table 19 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2012-2017

SOURCES

  • Summary 2 Research Sources

CAR RENTAL IN RÉUNION

Headlines

Trends

Prospects

Category Data

  • Table 20 Car Rental Sales: Value 2007-2012
  • Table 21 Car Rental Online Sales: Internet Transaction Value 2007-2012
  • Table 22 Forecast Car Rental Sales: Value 2012-2017
  • Table 23 Forecast Car Rental Online Sales: Internet Transaction Value 2012-2017

TOURISM FLOWS INBOUND IN RÉUNION

Headlines

Trends

Prospects

Category Data

  • Table 24 Arrivals by Country of Origin: Number of Trips 2007-2012
  • Table 25 Arrivals by Mode of Transport: Number of Trips 2007-2012
  • Table 26 Arrivals by Purpose of Visit: Number of Trips 2007-2012
  • Table 27 Incoming Tourist Receipts 2007-2012
  • Table 28 Forecast Arrivals by Country of Origin: Number of Trips 2012-2017
  • Table 29 Forecast Arrivals by Mode of Transport: Number of Trips 2012-2017
  • Table 30 Forecast Arrivals by Purpose of Visit: Number of Trips 2012-2017
  • Table 31 Forecast Incoming Tourist Receipts: Value and Growth 2012-2017
  • Table 32 International Arrivals by City 2007-2012

TRANSPORTATION IN RÉUNION

Headlines

Trends

Prospects

Category Data

  • Table 33 Transportation Sales by Category: Value 2007-2012
  • Table 34 Transportation Online Sales: Internet Transaction Value 2007-2012
  • Table 35 Forecast Transportation Sales by Category: Value 2012-2017
  • Table 36 Forecast Transportation Online Sales: Internet Transaction Value 2012-2017

TRAVEL ACCOMMODATION IN RÉUNION

Headlines

Trends

Prospects

Category Data

  • Table 37 Travel Accommodation Sales by Category: Value 2007-2012
  • Table 38 Travel Accommodation Outlets by Category: Units 2007-2012
  • Table 39 Travel Accommodation Online Sales: Internet Transaction Value 2007-2012
  • Table 40 Forecast Travel Accommodation Sales by Category: Value 2012-2017
  • Table 41 Forecast Travel Accommodation Outlets by Category: Units 2012-2017
  • Table 42 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2012-2017

TRAVEL RETAIL IN RÉUNION

Headlines

Trends

Prospects

Category Data

  • Table 43 Travel Retail Sales: Value 2007-2012
  • Table 44 Travel Retail Online Sales: Internet Transaction Value 2007-2012
  • Table 45 Forecast Travel Retail Sales: Value 2012-2017
  • Table 46 Forecast Travel Retail Online Sales: Internet Transaction Value 2012-2017

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from France
              • Arrivals from Germany
              • Arrivals from Italy
              • Arrivals from Madagascar
              • Arrivals from Mauritius
              • Arrivals from South Africa
              • Arrivals from Sweden
              • Arrivals from Switzerland
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to France
                          • Departures to Madagascar
                          • Departures to Mauritius
                          • Departures to Seychelles
                          • Departures to South Africa
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                      • Incoming Tourist Receipts
                                      • Outgoing Tourist Expenditure
                                    • Domestic Tourist Expenditure Calc
                                      • Domestic Tourist Expenditure
                                      • Incoming Tourist Receipts
                                        • Incoming Tourist Receipts by Geography
                                          • Incoming Tourist Receipts - France
                                          • Incoming Tourist Receipts - Germany
                                          • Incoming Tourist Receipts - Italy
                                          • Incoming Tourist Receipts - Madagascar
                                          • Incoming Tourist Receipts - Mauritius
                                          • Incoming Tourist Receipts - South Africa
                                          • Incoming Tourist Receipts - Sweden
                                          • Incoming Tourist Receipts - Switzerland
                                          • Incoming Tourist Receipts - Other Countries
                                      • Outgoing Tourist Expenditure
                                        • Outgoing Tourist Expenditure by Geography
                                          • Outgoing Tourist Expenditure - France
                                          • Outgoing Tourist Expenditure - Madagascar
                                          • Outgoing Tourist Expenditure - Mauritius
                                          • Outgoing Tourist Expenditure - Seychelles
                                          • Outgoing Tourist Expenditure - South Africa
                                          • Outgoing Tourist Expenditure - Other Countries
                                    • Tourist Attractions
                                      • Tourist Attractions by Category
                                        • Tourist Attractions by Channel
                                          • Tourist Attractions Online
                                            • Tourist Attractions Offline
                                        • Transportation
                                          • Transportation by Category
                                            • Air
                                              • Air by Category
                                                • Air by Channel
                                                  • Air Online
                                                    • Air Offline
                                                • Other Transportation
                                                  • Other Transportation by Channel
                                                    • Other Transportation Online
                                                      • Other Transportation Offline
                                                • Transportation by Channel
                                                  • Transportation Online
                                                    • Air Online
                                                    • Other Transportation Online
                                                  • Transportation Offline
                                                    • Air Offline
                                                    • Other Transportation Offline
                                              • Travel Accommodation
                                                • Travel Accommodation by Category
                                                  • Hotels
                                                    • Hotels by Category
                                                      • Hotels by Channel
                                                        • Hotels Online
                                                          • Hotels Offline
                                                      • Other Travel Accommodation
                                                        • Other Travel Accommodation by Channel
                                                          • Other Travel Accommodation Online
                                                            • Other Travel Accommodation Offline
                                                      • Travel Accommodation by Channel
                                                        • Travel Accommodation Online
                                                          • Travel Accommodation Offline
                                                            • Hotels Offline
                                                            • Other Travel Accommodation Offline
                                                      • Travel Retail
                                                        • Travel Retail Sales by Category
                                                          • Travel Retail Sales by Channel
                                                            • Travel Retail Online Sales
                                                              • Travel Retail Offline Sales
                                                              • Travel Retail Sales by Corporate Business vs Leisure

                                                            Statistics Included

                                                            For each category and subcategory you will receive the following data in Excel format:

                                                            From Passport

                                                            • Market Sizes
                                                            • International arrivals by city
                                                            • Outbound Departures by Length

                                                            Market size details:

                                                            • Retail value retail selling price % growth
                                                            • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Sites/outlets
                                                            • Sites/outlets % growth
                                                            • Sites/outlets per capita
                                                            • Internet transaction value retail selling price % growth
                                                            • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Number of bed nights
                                                            • Number of bed nights % growth
                                                            • Number of bed nights per capita
                                                            • Number of trips
                                                            • Number of trips % growth
                                                            • Number of trips per capita
                                                            • Number of rooms
                                                            • Number of rooms % growth
                                                            • Number of rooms per capita
                                                            • Offline value retail selling price % growth
                                                            • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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