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Country Report

Travel and Tourism in Rwanda

| Pages: 22

Price: US$600

About this Report

EXECUTIVE SUMMARY

Travel and tourism remains Rwanda’s largest source of foreign exchange

Rwanda’s travel and tourism industry witnessed unprecedented growth over the last two years of the review period and remained buoyant throughout 2013. The industry recorded the strongest performance of any in terms of export growth to maintain its position as the highest foreign exchange earner in the small East African state. The country’s business-conducive climate and several recent reforms of the government’s travel and tourism policy such as infrastructure development and a high-end travel and tourism marketing strategy have contributed materially to the momentous growth experienced recently in Rwanda’s travel and tourism industry.

Visa-free access to Rwanda for all African citizens boosts inbound arrivals

The number of inbound arrivals to Rwanda continued to grow towards the end of the review period, even at a time when international tourists are becoming increasingly choosy when selecting destinations due to the adverse economic climate. Rwanda has made improvements to its visa legislations so as to boost visitor arrivals. Since January 2013, Rwanda has been offering free entry visas to all African citizens arriving at its borders. This visa on-arrival option has helped boost arrivals from several African countries and has also led to reductions in waiting times at several border posts. In addition, the launch of a single tourist visa for visitors to Uganda and Kenya starting January 2014 is set to attract more visitors looking for a true African experience.

Conservation of mountain gorillas generates highest travel and tourism revenues

Rwanda is well-known for its mountain gorillas, with gorilla trekking being its main tourist attraction. This endangered species has greatly contributed to the nation’s travel and tourism revenues thanks to the profits generated through events such as the Kwita Izina gorilla naming ceremony and the conservation efforts of the Rwandan government, which seeks to ensure the safety of its gorillas so as to maintain the constant flow of tourists to the country. A well-planned annual gorilla-naming ceremony and increased conservation efforts are set to help attract more visitors to Rwanda and boost incoming tourist receipts.

Rwanda’s capital is increasingly attracting leading international hotel chains

Rwanda’s hospitality industry is growing rapidly, with several international hotel chains such as Hilton, Marriot, Sheraton, Kempinski and Radisson expected to establish outlets in the country during the forecast period. Increasing interest among the leading international hoteliers to establish outlets in Rwanda, mainly in the Rwandan capital of Kigali, is due to the nation’s flourishing travel and tourism industry, which has led to growing demand for travel accommodation and conference facilities. The presence of leading hotel brands is set to help raise the nation’s profile in terms of hospitality investment and will also boost hotel supply, increasing the number of guest rooms on offer and attracting a wider range of inbound tourists.

Travel and tourism has potential to propel Rwanda to new heights

Strong economic growth in recent years has opened the door for Rwanda to become a very promising international travel and tourism destination. The country has been doing many things right and is even looked to as a model of sustainable tourism development. Its travel and tourism industry has enormous potential to drive growth in its vibrant economy thanks to its natural beauty and wildlife attractions. With continued investment by the Rwandan government, growth in the travel and tourism industry is expected to remain positive throughout the forecast period. This is set to enable Rwanda to achieve its development goal as set out in the 10-year sustainable travel and tourism master plan called Vision 2020 and is also set to remain an important foreign exchange earner. However, there is more to be done in order to boost product diversity and quality of service.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Rwanda with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Rwanda, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Rwanda for free:

The Travel and Tourism in Rwanda market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Rwanda?
  • What are the major brands in Rwanda?
  • What are the major brands in Rwanda?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Rwanda - Industry Overview

EXECUTIVE SUMMARY

Travel and tourism remains Rwanda’s largest source of foreign exchange

Visa-free access to Rwanda for all African citizens boosts inbound arrivals

Conservation of mountain gorillas generates highest travel and tourism revenues

Rwanda’s capital is increasingly attracting leading international hotel chains

Travel and tourism has potential to propel Rwanda to new heights

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2008-2013

SWOT

  • Summary 1 Rwanda: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2008-2013
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2013-2018
  • Table 6 Departures by Destination: Number of Trips 2008-2013
  • Table 7 Departures by Mode of Transport: Number of Trips 2008-2013
  • Table 8 Departures by Purpose of Visit: Number of Trips 2008-2013
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2008-2013
  • Table 10 Forecast Departures by Destination: Number of Trips 2013-2018
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2013-2018
  • Table 14 Health and Wellness Tourism Sales: Value 2008-2013
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2013-2018
  • Table 16 Tourist Attractions Sales: Value 2008-2013
  • Table 17 Forecast Tourist Attractions Sales: Value 2013-2018

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2008-2013
  • Table 19 Car Rental Online Sales: Internet Transaction Value 2008-2013
  • Table 20 Forecast Car Rental Sales: Value 2013-2018
  • Table 21 Forecast Car Rental Online Sales: Internet Transaction Value 2013-2018

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 22 Arrivals by Country of Origin: Number of Trips 2008-2013
  • Table 23 Arrivals by Mode of Transport: Number of Trips 2008-2013
  • Table 24 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  • Table 25 Incoming Tourist Receipts: Value and Growth 2008-2013
  • Table 26 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  • Table 27 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  • Table 28 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  • Table 29 Forecast Incoming Tourist Receipts: Value and Growth 2013-2018

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 30 Transportation Sales by Category: Value 2008-2013
  • Table 31 Transportation Online Sales: Internet Transaction Value 2008-2013
  • Table 32 Forecast Transportation Sales by Category: Value 2013-2018
  • Table 33 Forecast Transportation Online Sales: Internet Transaction Value 2013-2018

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 34 Travel Accommodation Sales by Category: Value 2008-2013
  • Table 35 Travel Accommodation Online Sales: Internet Transaction Value 2008-2013
  • Table 36 Travel Accommodation Outlets by Category: Units 2008-2013
  • Table 37 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  • Table 38 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2013-2018
  • Table 39 Forecast Travel Accommodation Outlets by Category: Units 2013-2018

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 40 Travel Retail Sales: Value 2008-2013
  • Table 41 Travel Retail Online Sales: Internet Transaction Value 2008-2013
  • Table 42 Forecast Travel Retail Sales: Value 2013-2018
  • Table 43 Forecast Travel Retail Online Sales: Internet Transaction Value 2013-2018

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Belgium
              • Arrivals from Congo, Democratic Republic
              • Arrivals from Tanzania
              • Arrivals from Uganda
              • Arrivals from United Kingdom
              • Arrivals from USA
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to France
                          • Departures to Kenya
                          • Departures to Tanzania
                          • Departures to Uganda
                          • Departures to United Kingdom
                          • Departures to USA
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                    • Balance Of Payments
                                      • Domestic Tourist Expenditure
                                        • Incoming Tourist Receipts
                                          • Incoming Tourist Receipts by Geography
                                            • Incoming Tourist Receipts - Belgium
                                            • Incoming Tourist Receipts - Congo, Democratic Republic
                                            • Incoming Tourist Receipts - Tanzania
                                            • Incoming Tourist Receipts - Uganda
                                            • Incoming Tourist Receipts - United Kingdom
                                            • Incoming Tourist Receipts - USA
                                            • Incoming Tourist Receipts - Other Countries
                                        • Outgoing Tourist Expenditure
                                          • Outgoing Tourist Expenditure by Geography
                                            • Outgoing Tourist Expenditure - France
                                            • Outgoing Tourist Expenditure - Kenya
                                            • Outgoing Tourist Expenditure - Tanzania
                                            • Outgoing Tourist Expenditure - Uganda
                                            • Outgoing Tourist Expenditure - United Kingdom
                                            • Outgoing Tourist Expenditure - USA
                                            • Outgoing Tourist Expenditure - Other Countries
                                      • Tourist Attractions
                                        • Tourist Attractions by Category
                                          • Tourist Attractions by Channel
                                            • Tourist Attractions Online
                                              • Tourist Attractions Offline
                                          • Transportation
                                            • Transportation by Category
                                              • Air
                                                • Air by Category
                                                  • Air by Channel
                                                    • Air Online
                                                      • Air Offline
                                                  • Other Transportation
                                                    • Other Transportation by Channel
                                                      • Other Transportation Online
                                                        • Other Transportation Offline
                                                  • Transportation by Channel
                                                    • Transportation Online
                                                      • Air Online
                                                      • Other Transportation Online
                                                    • Transportation Offline
                                                      • Air Offline
                                                      • Other Transportation Offline
                                                • Travel Accommodation
                                                  • Travel Accommodation by Category
                                                    • Hotels
                                                      • Hotels by Category
                                                        • Hotels by Channel
                                                          • Hotels Online
                                                            • Hotels Offline
                                                        • Other Travel Accommodation
                                                          • Other Travel Accommodation by Channel
                                                            • Other Travel Accommodation Online
                                                              • Other Travel Accommodation Offline
                                                        • Travel Accommodation by Channel
                                                          • Travel Accommodation Online
                                                            • Travel Accommodation Offline
                                                              • Hotels Offline
                                                              • Other Travel Accommodation Offline
                                                        • Travel Retail
                                                          • Travel Retail Sales by Category
                                                            • Travel Retail Sales by Channel
                                                              • Travel Retail Online Sales
                                                                • Travel Retail Offline Sales
                                                                • Travel Retail Sales by Corporate Business vs Leisure

                                                              Statistics Included

                                                              For each category and subcategory you will receive the following data in Excel format:

                                                              From Passport

                                                              • Market Sizes
                                                              • International Arrivals by Core City
                                                              • Outbound Departures by Length
                                                              • Regional Hotel Parameters

                                                              Market size details:

                                                              • Retail value retail selling price % growth
                                                              • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Sites/outlets
                                                              • Sites/outlets % growth
                                                              • Sites/outlets per capita
                                                              • Internet transaction value retail selling price % growth
                                                              • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                              • Number of bed nights
                                                              • Number of bed nights % growth
                                                              • Number of bed nights per capita
                                                              • Number of trips
                                                              • Number of trips % growth
                                                              • Number of trips per capita
                                                              • Number of rooms
                                                              • Number of rooms % growth
                                                              • Number of rooms per capita
                                                              • Offline value retail selling price % growth
                                                              • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                              • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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