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Country Report

Travel and Tourism in Sri Lanka

Price: US$600

About this Report

EXECUTIVE SUMMARY

Travel and tourism continues to grow after the civil war

Since the end of civil war in Sri Lanka in May 2009, there has been an exponential increase in tourists since the government was successful in portraying a positive image of the country. Arrivals from the US, Canada, Germany, Australia and Japan increased considerably in 2012 while the UK and India remained the leading source markets for Sri Lanka. Furthermore, efforts to improve transportation and travel accommodation facilities in Sri Lanka have been quite successful, as a result of which tourists are generally more satisfied with their stay and positive word of mouth is spread.

Global image improves

Sri Lanka’s tourist board, along with the government, has been able to promote Sri Lanka as a tourism destination and slowly remove the label of terrorism left by the civil war. Social media is utilised to its potential in order to market Sri Lankan tourism while a number of promotional seminars have also taken place. In 2012, SriLankan Airlines Ltd along with the Sri Lanka Convention Bureau organised a tour for the leading travel and tourism agents in India (Thomas Cook, TUI, Cox & Kings, Make My Trip and Akbar Holidays) to understand what the island destination has to offer their potential customers.

National tourist board strategy

Sri Lanka’s tourist board has been very proactive in its promotional campaigns. It has made efforts to present Sri Lanka as a stable, peaceful and exotic destination open to tourists from all over the world. The country declared 2011 as ‘Visit Sri Lanka’ year as it co-hosted the Cricket World Cup in February-April 2011 while similar efforts were also made in 2012. Most of the promotion was done through digital media as information was made available over the internet while a number of seminars were held by the Sri Lankan tourist board in an attempt to increase international arrivals further. In 2012, leading travel agents from India were invited to Sri Lanka for education on what the country has to offer, while in the same year the ‘China International Travel Mart 2012’ was organised in Shanghai and the ‘Chengdu International Travel Fair 2012’ was held in Chengdu where Sri Lanka could be promoted as a tourist destination to the Chinese.

Increase in flight connectivity drives growth

Mihin Lanka (pvt) Ltd inaugurated its seventh international service on 7 December 2012 from Colombo with the launch of three daily flights on the route to Madurai in Tamil Nadu. In addition, SriLankan Airlines Ltd expanded its service to Moscow and relaunched its service to Zurich in 2012. SriLankan Airlines Ltd covers 60 cities in 32 countries becoming the largest foreign carrier to the Maldives. Airports, on the other hand, are also being expanded to facilitate air traffic. The new Hambantota International Airport is expected to expand to serve five million passengers a year by the end of 2028. The airport was declared open in March 2013. The first phase of construction at the airport site started in November 2009. With its opening, congestion will be avoided at Bandaranaike International Airport by the diversion of air traffic. Bandaranaike International Airport itself is also undergoing an expansion and development programme to be completed by end of 2015

Government plays a proactive role

The travel and tourism industry in Sri Lanka has great potential for growth and the government intends to continue its long-term support in order to project it as one of the leading foreign exchange earners in Sri Lanka’s economy. The tourism board has immense support from the government while foreign investment is encouraged by means of lenient lease contracts for hotels and other travel accommodation. Furthermore, all relevant areas of travel and tourism, such as transportation, travel accommodation and car rental, are being encouraged to provide international-standard facilities to their customers. The government opened a number of investment schemes in 2012 whereby the private sector, foreseeing the potential in Sri Lankan travel and tourism, has a vital role to play.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Sri Lanka with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Sri Lanka, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Sri Lanka for free:

The Travel and Tourism in Sri Lanka market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Sri Lanka?
  • What are the major brands in Sri Lanka?
  • What are the major brands in Sri Lanka?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Sri Lanka - Industry Overview

EXECUTIVE SUMMARY

Travel and tourism continues to grow after the civil war

Global image improves

National tourist board strategy

Increase in flight connectivity drives growth

Government plays a proactive role

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2007-2012

SWOT

  • Summary 1 Sri Lanka: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2007-2012
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2007-2012
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2012-2017
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2012-2017
  • Table 6 Departures by Destination: Number of Trips 2007-2012
  • Table 7 Departures by Mode of Transport: Number of Trips 2007-2012
  • Table 8 Departures by Purpose of Visit: Number of Trips 2007-2012
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2007-2012
  • Table 10 Forecast Departures by Destination: Number of Trips 2012-2017
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2012-2017
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2012-2017
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2012-2017
  • Table 14 Health and Wellness Tourism Sales: Value 2007-2012
  • Table 15 Forecast Health and Wellness Tourism Sales: Value 2012-2017
  • Table 16 Tourist Attractions: Value 2007-2012
  • Table 17 Tourist Attractions Online Sales: Internet Transaction Value 2007-2012
  • Table 18 Forecast Tourist Attractions: Value 2012-2017
  • Table 19 Forecast Tourist Attractions Online Sales: Internet Transaction Value 2012-2017

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 20 Car Rental Sales: Value 2007-2012
  • Table 21 Car Rental Online Sales: Internet Transaction Value 2007-2012
  • Table 22 Forecast Car Rental Sales: Value 2012-2017
  • Table 23 Forecast Car Rental Online Sales: Internet Transaction Value 2012-2017

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 24 Arrivals by Country of Origin: Number of Trips 2007-2012
  • Table 25 Arrivals by Mode of Transport: Number of Trips 2007-2012
  • Table 26 Arrivals by Purpose of Visit: Number of Trips 2007-2012
  • Table 27 Incoming Tourist Receipts 2007-2012
  • Table 28 Forecast Arrivals by Country of Origin: Number of Trips 2012-2017
  • Table 29 Forecast Arrivals by Mode of Transport: Number of Trips 2012-2017
  • Table 30 Forecast Arrivals by Purpose of Visit: Number of Trips 2012-2017
  • Table 31 Forecast Incoming Tourist Receipts: Value and Growth 2012-2017

TRANSPORTATION

Headlines

Trends

Prospects

Category Data

  • Table 32 Transportation Sales by Category: Value 2007-2012
  • Table 33 Transportation Online Sales: Internet Transaction Value 2007-2012
  • Table 34 Forecast Transportation Sales by Category: Value 2012-2017

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Category Data

  • Table 35 Travel Accommodation Sales by Category: Value 2007-2012
  • Table 36 Travel Accommodation Outlets by Category: Units 2007-2012
  • Table 37 Travel Accommodation Online Sales: Internet Transaction Value 2007-2012
  • Table 38 Forecast Travel Accommodation Sales by Category: Value 2012-2017
  • Table 39 Forecast Travel Accommodation Outlets by Category: Units 2012-2017
  • Table 40 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2012-2017

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 41 Travel Retail Sales: Value 2007-2012
  • Table 42 Travel Retail Online Sales: Internet Transaction Value 2007-2012
  • Table 43 Forecast Travel Retail Sales: Value 2012-2017
  • Table 44 Forecast Travel Retail Online Sales: Internet Transaction Value 2012-2017

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Australia
              • Arrivals from Canada
              • Arrivals from France
              • Arrivals from Germany
              • Arrivals from India
              • Arrivals from Italy
              • Arrivals from Japan
              • Arrivals from Maldives
              • Arrivals from Pakistan
              • Arrivals from United Kingdom
              • Arrivals from USA
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Hong Kong, China
                          • Departures to India
                          • Departures to Malaysia
                          • Departures to Nepal
                          • Departures to Singapore
                          • Departures to Thailand
                          • Departures to United Kingdom
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                      • Incoming Tourist Receipts
                                      • Outgoing Tourist Expenditure
                                    • Domestic Tourist Expenditure Calc
                                      • Domestic Tourist Expenditure
                                      • Incoming Tourist Receipts
                                        • Incoming Tourist Receipts by Geography
                                          • Incoming Tourist Receipts - Australia
                                          • Incoming Tourist Receipts - Canada
                                          • Incoming Tourist Receipts - France
                                          • Incoming Tourist Receipts - Germany
                                          • Incoming Tourist Receipts - India
                                          • Incoming Tourist Receipts - Italy
                                          • Incoming Tourist Receipts - Japan
                                          • Incoming Tourist Receipts - Maldives
                                          • Incoming Tourist Receipts - Pakistan
                                          • Incoming Tourist Receipts - United Kingdom
                                          • Incoming Tourist Receipts - USA
                                          • Incoming Tourist Receipts - Other Countries
                                      • Outgoing Tourist Expenditure
                                        • Outgoing Tourist Expenditure by Geography
                                          • Outgoing Tourist Expenditure - Hong Kong, China
                                          • Outgoing Tourist Expenditure - India
                                          • Outgoing Tourist Expenditure - Malaysia
                                          • Outgoing Tourist Expenditure - Nepal
                                          • Outgoing Tourist Expenditure - Singapore
                                          • Outgoing Tourist Expenditure - Thailand
                                          • Outgoing Tourist Expenditure - United Kingdom
                                          • Outgoing Tourist Expenditure - Other Countries
                                    • Tourist Attractions
                                      • Tourist Attractions by Category
                                        • Tourist Attractions by Channel
                                          • Tourist Attractions Online
                                            • Tourist Attractions Offline
                                        • Transportation
                                          • Transportation by Category
                                            • Air
                                              • Air by Category
                                                • Air by Channel
                                                  • Air Online
                                                    • Air Offline
                                                • Other Transportation
                                                  • Other Transportation by Channel
                                                    • Other Transportation Online
                                                      • Other Transportation Offline
                                                • Transportation by Channel
                                                  • Transportation Online
                                                    • Air Online
                                                    • Other Transportation Online
                                                  • Transportation Offline
                                                    • Air Offline
                                                    • Other Transportation Offline
                                              • Travel Accommodation
                                                • Travel Accommodation by Category
                                                  • Hotels
                                                    • Hotels by Category
                                                      • Hotels by Channel
                                                        • Hotels Online
                                                          • Hotels Offline
                                                      • Other Travel Accommodation
                                                        • Other Travel Accommodation by Channel
                                                          • Other Travel Accommodation Online
                                                            • Other Travel Accommodation Offline
                                                      • Travel Accommodation by Channel
                                                        • Travel Accommodation Online
                                                          • Travel Accommodation Offline
                                                            • Hotels Offline
                                                            • Other Travel Accommodation Offline
                                                      • Travel Retail
                                                        • Travel Retail Sales by Category
                                                          • Travel Retail Sales by Channel
                                                            • Travel Retail Online Sales
                                                              • Travel Retail Offline Sales
                                                              • Travel Retail Sales by Corporate Business vs Leisure

                                                            Statistics Included

                                                            For each category and subcategory you will receive the following data in Excel format:

                                                            From Passport

                                                            • Market Sizes
                                                            • International arrivals by city
                                                            • Outbound Departures by Length

                                                            Market size details:

                                                            • Retail value retail selling price % growth
                                                            • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Sites/outlets
                                                            • Sites/outlets % growth
                                                            • Sites/outlets per capita
                                                            • Internet transaction value retail selling price % growth
                                                            • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Number of bed nights
                                                            • Number of bed nights % growth
                                                            • Number of bed nights per capita
                                                            • Number of trips
                                                            • Number of trips % growth
                                                            • Number of trips per capita
                                                            • Number of rooms
                                                            • Number of rooms % growth
                                                            • Number of rooms per capita
                                                            • Offline value retail selling price % growth
                                                            • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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