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Country Report

Travel and Tourism in Tanzania

| Pages: 29

Price: US$600

About this Report

EXECUTIVE SUMMARY

Inbound tourism continues to benefit from promotional campaigns

Travel and tourism in Tanzania has grown substantially in economic importance. Despite the slow pace of global economic recovery, inbound tourism flows continued to record strong growth in arrivals in 2011. This positive performance can be attributed to vigorous promotional campaigns abroad by the Tanzania Tourist Board (TTB), through international travel fairs and trade missions. The marketing campaigns have helped the country to build a strong global brand image. The growth in arrivals can also be explained by the improvement of tourist attractions and sociopolitical stability in the country.

Tanzania seeks ways to diversify tourist source markets

The Tanzanian government has been embarking on measures to diversify its tourism source markets and product offerings. It aims to reduce the overreliance on traditional markets, such as the UK and the US, which continue to experience the effects of economic recession. In a bid to remain competitive and attractive to potential tourists, the government has launched a new tourism campaign, “Think Asia”, with an eye to tapping into the growing Asian outbound travel market. Looking at wooing tourists from emerging markets in China, India and Russia, the government is also promoting Tanzania’s tourism through its foreign missions and embassies in these countries. This initiative should provide a further boost to the number of overseas arrivals.

Domestic tourism benefits from the new marketing strategy

Domestic tourism in Tanzania is growing rapidly. In the forecast period, the country has witnessed a significant increase in the number of locals visiting tourist attractions. This is thanks to initiatives by the TTB to encourage residents to visit tourist destinations in the country. The TTB has embarked on an innovative strategy to develop domestic tourism and attract more local tourists, promoting live musical performances and campaigning in schools to encourage student tours of tourist attractions. Domestic tourism is also being promoted by the distribution of promotional materials, such as CDs, DVDs and brochures, to locals and displaying them at national tourism fairs. With continuous promotion, domestic tourism has huge potential to develop into an important part of Tanzania’s travel and tourism industry.

The arrival of budget airline Fly540 provides more competition

Competition in air transportation in Tanzania has been heating-up since the arrival of the low cost regional airline Fly540. The airline operates scheduled domestic and regional flights from its main base in Nairobi, Kenya. It has recently launched flights on Tanzania’s lucrative routes to Dar es Salaam, Mwanza and Kilimanjaro; it reportedly offered fares that were around 50% lower than those demanded by competitors. The entry of a low cost carrier has given airline passengers the opportunity to travel at prices much lower than before. This has also forced regional competitors to go on marketing offensives in a bid to attract more customers. The airline is targeting continued growth in the underserved African market, and it plans to embark on an ambitious regional expansion strategy.

Travel and tourism has strong growth potential

Tanzania’s prosperous travel and tourism industry has high growth potential. Thus it may improve its status as a preferred tourist destination in the forecast period. The country is the second major economic power house in East Africa, after Kenya, and with the growing economic importance of travel and tourism, the government is committed to supporting the industry’s development. The TTB is working to make travel and tourism in Tanzania more competitive. It plans to initiate measures to rebrand the country’s tourism image so as to attract more visitors. While tourist numbers are expected to increase on the back of new promotional strategies by the TTB, Tanzania needs to continue improving its travel and tourism infrastructures. This is necessary to propel economic growth as well as stimulate development.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Tanzania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Tanzania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tanzania for free:

The Travel and Tourism in Tanzania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Tanzania?
  • What are the major brands in Tanzania?
  • What are the major brands in Tanzania?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Tanzania - Industry Overview

EXECUTIVE SUMMARY

Inbound tourism continues to benefit from promotional campaigns

Tanzania seeks ways to diversify tourist source markets

Domestic tourism benefits from the new marketing strategy

The arrival of budget airline Fly540 provides more competition

Travel and tourism has strong growth potential

KEY TRENDS AND DEVELOPMENTS

Opportunities through economic recovery

National Tourism Strategy

Growth trend in foreign direct investment

Niche tourism development

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2006-2011

MARKET DATA

  • Table 2 Departures by Destination: 2006-2011
  • Table 3 Departures by Mode of Transport: 2006-2011
  • Table 4 Departures by Purpose of Visit: 2006-2011
  • Table 5 Outgoing Tourist Expenditure: Value 2006-2011
  • Table 6 Forecast Departures by Destination: 2011-2016
  • Table 7 Forecast Departures by Mode of Transport: 2011-2016
  • Table 8 Forecast Departures by Purpose of Visit: 2011-2016
  • Table 9 Forecast Outgoing Tourist Expenditure: Value 2011-2016
  • Table 10 Domestic Tourism by Purpose of Visit and by Mode of Transport: 2006-2011
  • Table 11 Domestic Tourist Expenditure: Value: 2006-2011
  • Table 12 Forecast Domestic Tourism by Purpose of Visit and by Mode of Transport: 2011-2016
  • Table 13 Forecast Domestic Tourist Expenditure: Value: 2011-2016
  • Table 14 Tourist Attractions: Value 2006-2011
  • Table 15 Forecast Tourist Attractions: Value 2011-2016
  • Table 16 Health and Wellness Tourism Sales: Value 2006-2011
  • Table 17 Forecast Health and Wellness Tourism Sales: Value 2011-2016

DEFINITIONS

Tourism Flows

Travel Accommodation

Transportation

Car Rental

Travel Retail

Travel Retail Online Sales

Tourist Attractions

Health and Wellness

SOURCES

  • Summary 1 Research Sources

CAR RENTAL IN TANZANIA

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2006-2011
  • Table 19 Forecast Car Rental Sales: Value 2011-2016

TOURISM FLOWS INBOUND IN TANZANIA

Headlines

Trends

Prospects

Category Data

  • Table 20 Arrivals by Country of Origin: 2006-2011
  • Table 21 Arrivals by Mode of Transport: 2006-2011
  • Table 22 Arrivals by Purpose of Visit: 2006-2011
  • Table 23 Incoming Tourist Receipts: Value 2006-2011
  • Table 24 Forecast Arrivals by Country of Origin: 2011-2016
  • Table 25 Forecast Arrivals by Mode of Transport: 2011-2016
  • Table 26 Forecast Arrivals by Purpose of Visit: 2011-2016
  • Table 27 Forecast Incoming Tourist Receipts: Value 2011-2016

TRANSPORTATION IN TANZANIA

Headlines

Trends

Prospects

Category Data

  • Table 28 Transportation Sales by Category: Value 2006-2011
  • Table 29 Forecast Transportation Sales by Category: Value 2011-2016

TRAVEL ACCOMMODATION IN TANZANIA

Headlines

Trends

Prospects

Category Data

  • Table 30 Travel Accommodation Sales by Category: Value 2006-2011
  • Table 31 Travel Accommodation Outlets by Category: Units 2006-2011
  • Table 32 Forecast Travel Accommodation Sales by Category: Value 2011-2016
  • Table 33 Forecast Travel Accommodation Outlets by Category: Units 2011-2016

TRAVEL RETAIL IN TANZANIA

Headlines

Trends

Prospects

Category Data

  • Table 34 Travel Retail Sales: Value 2006-2011
  • Table 35 Forecast Travel Retail Sales: Value 2011-2016

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Business Car Rental
          • Leisure Car Rental
          • Car Rental by Channel
            • Car Rental Online
              • Car Rental Offline
          • Demand Factors
            • Holiday Takers by Age
              • Leave Entitlement
              • Health and Wellness Tourism
                • Spas
                • Tourism Flows Domestic
                  • Domestic Tourism by Destination
                    • Domestic Tourism Travel by Purpose Of Visit
                      • Domestic Business Tourism
                        • Domestic Business Tourism By Air
                        • Domestic Business Tourism By Land
                        • Domestic Business Tourism By Rail
                        • Domestic Business Tourism By Sea
                      • Domestic Leisure Tourism
                        • Domestic Leisure Tourism By Air
                        • Domestic Leisure Tourism By Land
                        • Domestic Leisure Tourism By Rail
                        • Domestic Leisure Tourism By Sea
                  • Tourism Flows Inbound
                    • Arrivals
                      • Arrivals from Australia
                      • Arrivals from Canada
                      • Arrivals from France
                      • Arrivals from Germany
                      • Arrivals from India
                      • Arrivals from Kenya
                      • Arrivals from Rwanda
                      • Arrivals from South Africa
                      • Arrivals from Uganda
                      • Arrivals from United Kingdom
                      • Arrivals from USA
                      • Other Countries Of Origin
                    • Arrivals by Mode Of Transport
                      • Air Arrivals
                        • Land Arrivals
                          • Rail Arrivals
                            • Sea Arrivals
                            • Arrivals by Purpose Of Visit
                              • Business Arrivals
                                • Leisure Arrivals
                              • Tourism Flows Outbound
                                • Departures by Country
                                  • Departures to France
                                  • Departures to Germany
                                  • Departures to Kenya
                                  • Departures to Rwanda
                                  • Departures to South Africa
                                  • Departures to Uganda
                                  • Departures to United Kingdom
                                  • Departures to USA
                                  • Other Destinations
                                • Departures by Mode Of Transport
                                  • Air Departures
                                    • Land Departures
                                      • Rail Departures
                                        • Sea Departures
                                        • Departures by Purpose Of Visit
                                          • Business Departures
                                            • Leisure Departures
                                          • Tourism Receipts and Expenditure
                                            • Balance Of Payments
                                              • Incoming Tourist Receipts
                                              • Outgoing Tourist Expenditure
                                            • Tourism Expenditure In-Country
                                              • Tourism Expenditure In-Country on Accommodation
                                                • Tourism Expenditure In-Country on Entertainment
                                                  • Tourism Expenditure In-Country on Excursions
                                                    • Tourism Expenditure In-Country on Food
                                                      • Tourism Expenditure In-Country on Shopping
                                                        • Tourism Expenditure In-Country on Travel Within Country
                                                          • Other Tourism Expenditure In-Country
                                                          • Tourism Expenditure by Residents
                                                            • Tourism Expenditure by Residents on Accommodation
                                                              • Tourism Expenditure by Residents on Entertainment
                                                                • Tourism Expenditure by Residents on Excursions
                                                                  • Tourism Expenditure by Residents on Food
                                                                    • Tourism Expenditure by Residents on Shopping
                                                                      • Tourism Expenditure by Residents on Travel Within Country
                                                                        • Other Tourism Expenditure by Residents
                                                                        • Domestic Tourist Expenditure
                                                                          • Incoming Tourist Receipts
                                                                            • Incoming Tourist Receipts by Geography
                                                                              • Incoming Tourist Receipts by Sector
                                                                              • Outgoing Tourist Expenditure
                                                                                • Outgoing Tourist Expenditure by Geography
                                                                                  • Outgoing Tourist Expenditure by Sector
                                                                                • Tourist Attractions
                                                                                  • Tourist Attractions by Category
                                                                                    • Tourist Attractions by Channel
                                                                                      • Tourist Attractions Online
                                                                                        • Tourist Attractions Offline
                                                                                    • Transportation
                                                                                      • Transportation by Category
                                                                                        • Air
                                                                                          • Air by Category
                                                                                            • Air by Channel
                                                                                              • Air Online
                                                                                                • Air Offline
                                                                                              • Air by Distance
                                                                                                • Airline Capacity
                                                                                                • Other Transportation
                                                                                                  • Other Transportation by Category
                                                                                                    • Other Transportation by Channel
                                                                                                      • Other Transportation Online
                                                                                                        • Other Transportation Offline
                                                                                                  • Transportation by Channel
                                                                                                    • Transportation Online
                                                                                                      • Transportation Direct Suppliers
                                                                                                        • Transportation Intermediaries
                                                                                                        • Transportation Offline
                                                                                                      • Travel Accommodation
                                                                                                        • Travel Accommodation by Category
                                                                                                          • Hotels
                                                                                                            • Hotels by Category
                                                                                                              • Hotels by Channel
                                                                                                                • Hotels Online
                                                                                                                  • Hotels Offline
                                                                                                              • Other Travel Accommodation
                                                                                                                • Other Travel Accommodation by Category
                                                                                                                  • Other Travel Accommodation by Channel
                                                                                                                    • Other Travel Accommodation Online
                                                                                                                      • Other Travel Accommodation Offline
                                                                                                                • Travel Accommodation by Channel
                                                                                                                  • Travel Accommodation Online
                                                                                                                    • Travel Accommodation Direct Suppliers
                                                                                                                      • Travel Accommodation Intermediaries
                                                                                                                      • Travel Accommodation Offline
                                                                                                                    • Travel Retail
                                                                                                                      • Travel Retail Sales by Category
                                                                                                                        • Travel Retail Accommodation Sales
                                                                                                                          • Travel Retail Car Rental Sales
                                                                                                                            • Travel Retail Cruise Sales
                                                                                                                              • Travel Retail Flight Sales
                                                                                                                                • Travel Retail Package Holidays Sales
                                                                                                                                  • Travel Retail Travel Insurance Sales
                                                                                                                                    • Travel Retail Other Transport Sales
                                                                                                                                      • Travel Retail Other Travel Retail Sales
                                                                                                                                      • Travel Retail Sales by Channel
                                                                                                                                        • Travel Retail Online Sales
                                                                                                                                          • Accommodation Online Sales
                                                                                                                                            • Car Rental Online Sales
                                                                                                                                              • Cruise Online Sales
                                                                                                                                                • Flight Online Sales
                                                                                                                                                  • Package Holidays Online Sales
                                                                                                                                                    • Travel Insurance Online Sales
                                                                                                                                                      • Other Transport Online Sales
                                                                                                                                                        • Other Travel Retail Online Sales
                                                                                                                                                        • Travel Retail Offline Sales
                                                                                                                                                          • Accommodation Offline Sales
                                                                                                                                                            • Car Rental Offline Sales
                                                                                                                                                              • Cruise Offline Sales
                                                                                                                                                                • Flight Offline Sales
                                                                                                                                                                  • Package Holidays Offline Sales
                                                                                                                                                                    • Travel Insurance Offline Sales
                                                                                                                                                                      • Other Transport Offline Sales
                                                                                                                                                                        • Other Travel Retail Offline Sales
                                                                                                                                                                      • Travel Retail Sales by Corporate Business vs Leisure
                                                                                                                                                                        • Travel Retail Corporate Business Sales
                                                                                                                                                                          • Corporate Business Accommodation Sales
                                                                                                                                                                            • Corporate Business Car Rental Sales
                                                                                                                                                                              • Corporate Business Cruise Sales
                                                                                                                                                                                • Corporate Business Flight Sales
                                                                                                                                                                                  • Corporate Business Package Holiday Sales
                                                                                                                                                                                    • Corporate Business Travel Insurance Sales
                                                                                                                                                                                      • Corporate Business Other Transport Sales
                                                                                                                                                                                        • Corporate Business Other Travel Retail Sales
                                                                                                                                                                                        • Corporate Business Offline Sales
                                                                                                                                                                                          • Corporate Business Online Sales
                                                                                                                                                                                            • Travel Retail Leisure Sales
                                                                                                                                                                                              • Leisure Accommodation Sales
                                                                                                                                                                                                • Leisure Car Rental Sales
                                                                                                                                                                                                  • Leisure Cruise Sales
                                                                                                                                                                                                    • Leisure Flight Sales
                                                                                                                                                                                                      • Leisure Package Holiday Sales
                                                                                                                                                                                                        • Leisure Travel Insurance Sales
                                                                                                                                                                                                          • Leisure Other Transport Sales
                                                                                                                                                                                                            • Leisure Other Travel Retail Sales
                                                                                                                                                                                                            • Leisure Offline Sales
                                                                                                                                                                                                              • Leisure Online Sales

                                                                                                                                                                                                          Statistics Included

                                                                                                                                                                                                          For each category and subcategory you will receive the following data in Excel format:

                                                                                                                                                                                                          From Passport

                                                                                                                                                                                                          • Market sizes
                                                                                                                                                                                                          • International arrivals by city
                                                                                                                                                                                                          • Internet transactions
                                                                                                                                                                                                          • Outbound departures by length
                                                                                                                                                                                                          • Regional hotel parameters

                                                                                                                                                                                                          Market size details:

                                                                                                                                                                                                          • Retail value retail selling price % growth
                                                                                                                                                                                                          • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Sites/outlets
                                                                                                                                                                                                          • Sites/outlets % growth
                                                                                                                                                                                                          • Sites/outlets per capita
                                                                                                                                                                                                          • Internet transaction value retail selling price % growth
                                                                                                                                                                                                          • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Number of bed nights
                                                                                                                                                                                                          • Number of bed nights % growth
                                                                                                                                                                                                          • Number of bed nights per capita
                                                                                                                                                                                                          • Number of trips
                                                                                                                                                                                                          • Number of trips % growth
                                                                                                                                                                                                          • Number of trips per capita
                                                                                                                                                                                                          • Number of rooms
                                                                                                                                                                                                          • Number of rooms % growth
                                                                                                                                                                                                          • Number of rooms per capita
                                                                                                                                                                                                          • Offline value retail selling price % growth
                                                                                                                                                                                                          • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                                                                                                                                                                          • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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