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Country Report

Travel and Tourism in Zimbabwe

| Pages: 21

Price: US$600

About this Report

EXECUTIVE SUMMARY

Travel accommodation sector in need of upgrading

Numerous travel accommodation establishments are in need of a facelift in order to attract visitors as well as to boost occupancy rates. Many hotel outlets have suffered from underinvestment due to years of socio-political unrest in the country and many incoming tourists are still concerned whether Zimbabwe is a safe country to visit. There is also a huge gap in the hospitality sector because of the general lack of budget hotels in the country, many travellers cannot afford the pricing of the existing hotels, so there is a need for lower-priced facilities.

Zimbabwe Tourism Authority attempts to attract tour operators

In a bid to enhance the development of travel and tourism in 2012, the Zimbabwe Tourism Authority (ZTA) was involved in negotiations with the tourism authorities in Zambia with a view to enable free movement of tour operators between the two countries. This should provide a first step to encouraging more foreign tour operators from all over the world to begin operating in Zimbabwe as many left when the security situation become too risky for tourists.

Travel and tourism diversifies and attempts to attract more visitors

The Zimbabwean Government is working hard to try and attract tourists from countries such as India and China, as well as from other long-haul source destinations. It is striving to attract three million overseas visitors by 2017 and it plans to participate in all major international travel and tourism shows. The government is also engaging the international media to assist in projecting a more positive image of the country.

Single Visa for EAC

The Government of Zimbabwe is working closely with other members of the Southern African Development Community to create a single visa for the region. Such initiatives will result in a one-stop border entry and help to boost tourist flows across borders in the region. Zimbabwe, with its multi-currency regime, will significantly benefit from this new type of visa. The long awaited single visa for the East African Community has faced delays in its implementation due to a lack of consensus over fee collection but is a priority for 2013 according to the EAC Secretariat.

Strong growth expected as tourists return to Zimbabwe

With a more stable political environment, more foreign investors will be encouraged to invest in travel accommodation as tourists return to Zimbabwe after years of it being a virtual civil war zone. This will lead to an upgrade of the tourism facilities available in the country and will help to boost prices, which spiralled down under the uncertain political conditions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel and Tourism industry in Zimbabwe with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel and Tourism industry in Zimbabwe, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Zimbabwe for free:

The Travel and Tourism in Zimbabwe market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts (of market share, market trends, market growth)
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel and Tourism in Zimbabwe?
  • What are the major brands in Zimbabwe?
  • What are the major brands in Zimbabwe?  

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Table of Contents

Travel and Tourism in Zimbabwe - Industry Overview

EXECUTIVE SUMMARY

Travel accommodation sector in need of upgrading

Zimbabwe Tourism Authority attempts to attract tour operators

Travel and tourism diversifies and attempts to attract more visitors

Single Visa for EAC

Strong growth expected as tourists return to Zimbabwe

BALANCE OF PAYMENTS

  • Table 1 Balance of Tourism Payments: Value 2007-2012

SWOT

  • Summary 1 Zimbabwe: SWOT

MARKET DATA

  • Table 2 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2007-2012
  • Table 3 Domestic Tourist Expenditure: Value and Growth 2007-2012
  • Table 4 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2012-2017
  • Table 5 Forecast Domestic Tourist Expenditure: Value and Growth 2012-2017
  • Table 6 Departures by Destination: Number of Trips 2007-2012
  • Table 7 Departures by Mode of Transport: Number of Trips 2007-2012
  • Table 8 Departures by Purpose of Visit: Number of Trips 2007-2012
  • Table 9 Outgoing Tourist Expenditure: Value and Growth 2007-2012
  • Table 10 Forecast Departures by Destination: Number of Trips 2012-2017
  • Table 11 Forecast Departures by Mode of Transport: Number of Trips 2012-2017
  • Table 12 Forecast Departures by Purpose of Visit: Number of Trips 2012-2017
  • Table 13 Forecast Outgoing Tourist Expenditure: Value and Growth 2012-2017
  • Table 14 Health and Wellness Tourism Sales: Value 2007-2012
  • Table 15 Forecast Health and Wellness Sales: Value 2012-2017
  • Table 16 Tourist Attractions: Value 2007-2012
  • Table 17 Forecast Tourist Attractions: Value 2012-2017

SOURCES

  • Summary 2 Research Sources

CAR RENTAL

Headlines

Trends

Prospects

Category Data

  • Table 18 Car Rental Sales: Value 2007-2012
  • Table 19 Forecast Car Rental Sales: Value 2012-2017

TOURISM FLOWS INBOUND

Headlines

Trends

Prospects

Category Data

  • Table 20 Arrivals by Country of Origin: Number of Trips 2007-2012
  • Table 21 Arrivals by Mode of Transport: Number of Trips 2007-2012
  • Table 22 Arrivals by Purpose of Visit: Number of Trips 2007-2012
  • Table 23 Incoming Tourist Receipts 2007-2012
  • Table 24 Forecast Arrivals by Country of Origin: Number of Trips 2012-2017
  • Table 25 Forecast Arrivals by Mode of Transport: Number of Trips 2012-2017
  • Table 26 Forecast Arrivals by Purpose of Visit: Number of Trips 2012-2017
  • Table 27 Forecast Incoming Tourist Receipts: Value and Growth 2012-2017
  • Table 28 International Arrivals by City 2007-2012

TRANSPORTATION

Headlines

Trends

Airlines

Prospects

Category Data

  • Table 29 Transportation Sales by Category: Value 2007-2012
  • Table 30 Transportation Online Sales: Internet Transaction Value 2007-2012
  • Table 31 Forecast Transportation Sales by Category: Value 2012-2017
  • Table 32 Forecast Transportation Online Sales: Internet Transaction Value 2012-2017

TRAVEL ACCOMMODATION

Headlines

Trends

Hotels

Prospects

Category Data

  • Table 33 Travel Accommodation Sales by Category: Value 2007-2012
  • Table 34 Travel Accommodation Outlets by Category: Units 2007-2012
  • Table 35 Travel Accommodation Online Sales: Internet Transaction Value 2007-2012
  • Table 36 Forecast Travel Accommodation Sales by Category: Value 2012-2017
  • Table 37 Forecast Travel Accommodation Outlets by Category: Units 2012-2017
  • Table 38 Forecast Travel Accommodation Online Sales: Internet Transaction Value 2012-2017

TRAVEL RETAIL

Headlines

Trends

Prospects

Category Data

  • Table 39 Travel Retail Sales: Value 2007-2012
  • Table 40 Travel Retail Online Sales: Internet Transaction Value 2007-2012
  • Table 41 Forecast Travel Retail Sales: Value 2012-2017
  • Table 42 Forecast Travel Retail Online Sales: Internet Transaction Value 2012-2017

Segmentation

This market research report includes the following:

  • Travel and Tourism
    • Car Rental
      • Car Rental by Category
        • Car Rental by Channel
          • Car Rental Online
            • Car Rental Offline
        • Health and Wellness Tourism
          • Tourism Flows Domestic
            • Domestic Tourism Travel By Purpose Of Visit
              • Domestic Business Tourism
                • Domestic Business Tourism By Air
                • Domestic Business Tourism By Land
                • Domestic Business Tourism By Rail
                • Domestic Business Tourism By Sea
              • Domestic Leisure Tourism
                • Domestic Leisure Tourism By Air
                • Domestic Leisure Tourism By Land
                • Domestic Leisure Tourism By Rail
                • Domestic Leisure Tourism By Sea
          • Tourism Flows Inbound
            • Arrivals
              • Arrivals from Australia
              • Arrivals from Botswana
              • Arrivals from China
              • Arrivals from France
              • Arrivals from Germany
              • Arrivals from India
              • Arrivals from Japan
              • Arrivals from Mozambique
              • Arrivals from New Zealand
              • Arrivals from Portugal
              • Arrivals from South Africa
              • Arrivals from South Korea
              • Arrivals from Switzerland
              • Arrivals from United Kingdom
              • Arrivals from USA
              • Arrivals from Zambia
              • Other Countries Of Origin
            • Arrivals by Mode of Transport
              • Air Arrivals
                • Land Arrivals
                  • Rail Arrivals
                    • Sea Arrivals
                    • Arrivals by Purpose of Visit
                      • Business Arrivals
                        • Leisure Arrivals
                      • Tourism Flows Outbound
                        • Departures By Country
                          • Departures to Botswana
                          • Departures to France
                          • Departures to Malawi
                          • Departures to Mozambique
                          • Departures to Namibia
                          • Departures to South Africa
                          • Departures to United Kingdom
                          • Departures to USA
                          • Departures to Zambia
                          • Other Destinations
                        • Departures by Mode of Transport
                          • Air Departures
                            • Land Departures
                              • Rail Departures
                                • Sea Departures
                                • Departures By Purpose Of Visit
                                  • Business Departures
                                    • Leisure Departures
                                  • Tourism Receipts and Expenditure
                                    • Balance Of Payments
                                      • Incoming Tourist Receipts
                                      • Outgoing Tourist Expenditure
                                    • Domestic Tourist Expenditure Calc
                                      • Domestic Tourist Expenditure
                                      • Incoming Tourist Receipts
                                        • Incoming Tourist Receipts by Geography
                                          • Incoming Tourist Receipts - Australia
                                          • Incoming Tourist Receipts - Botswana
                                          • Incoming Tourist Receipts - China
                                          • Incoming Tourist Receipts - France
                                          • Incoming Tourist Receipts - Germany
                                          • Incoming Tourist Receipts - India
                                          • Incoming Tourist Receipts - Japan
                                          • Incoming Tourist Receipts - Mozambique
                                          • Incoming Tourist Receipts - New Zealand
                                          • Incoming Tourist Receipts - Portugal
                                          • Incoming Tourist Receipts - South Africa
                                          • Incoming Tourist Receipts - South Korea
                                          • Incoming Tourist Receipts - Switzerland
                                          • Incoming Tourist Receipts - United Kingdom
                                          • Incoming Tourist Receipts - USA
                                          • Incoming Tourist Receipts - Zambia
                                          • Incoming Tourist Receipts - Other Countries
                                      • Outgoing Tourist Expenditure
                                        • Outgoing Tourist Expenditure by Geography
                                          • Outgoing Tourist Expenditure - Botswana
                                          • Outgoing Tourist Expenditure - France
                                          • Outgoing Tourist Expenditure - Malawi
                                          • Outgoing Tourist Expenditure - Mozambique
                                          • Outgoing Tourist Expenditure - Namibia
                                          • Outgoing Tourist Expenditure - South Africa
                                          • Outgoing Tourist Expenditure - United Kingdom
                                          • Outgoing Tourist Expenditure - USA
                                          • Outgoing Tourist Expenditure - Zambia
                                          • Outgoing Tourist Expenditure - Other Countries
                                    • Tourist Attractions
                                      • Tourist Attractions by Category
                                        • Tourist Attractions by Channel
                                          • Tourist Attractions Online
                                            • Tourist Attractions Offline
                                        • Transportation
                                          • Transportation by Category
                                            • Air
                                              • Air by Category
                                                • Air by Channel
                                                  • Air Online
                                                    • Air Offline
                                                • Other Transportation
                                                  • Other Transportation by Channel
                                                    • Other Transportation Online
                                                      • Other Transportation Offline
                                                • Transportation by Channel
                                                  • Transportation Online
                                                    • Air Online
                                                    • Other Transportation Online
                                                  • Transportation Offline
                                                    • Air Offline
                                                    • Other Transportation Offline
                                              • Travel Accommodation
                                                • Travel Accommodation by Category
                                                  • Hotels
                                                    • Hotels by Category
                                                      • Hotels by Channel
                                                        • Hotels Online
                                                          • Hotels Offline
                                                      • Other Travel Accommodation
                                                        • Other Travel Accommodation by Channel
                                                          • Other Travel Accommodation Online
                                                            • Other Travel Accommodation Offline
                                                      • Travel Accommodation by Channel
                                                        • Travel Accommodation Online
                                                          • Travel Accommodation Offline
                                                            • Hotels Offline
                                                            • Other Travel Accommodation Offline
                                                      • Travel Retail
                                                        • Travel Retail Sales by Category
                                                          • Travel Retail Sales by Channel
                                                            • Travel Retail Online Sales
                                                              • Travel Retail Offline Sales
                                                              • Travel Retail Sales by Corporate Business vs Leisure

                                                            Statistics Included

                                                            For each category and subcategory you will receive the following data in Excel format:

                                                            From Passport

                                                            • Market Sizes
                                                            • International arrivals by city
                                                            • Outbound Departures by Length

                                                            Market size details:

                                                            • Retail value retail selling price % growth
                                                            • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Sites/outlets
                                                            • Sites/outlets % growth
                                                            • Sites/outlets per capita
                                                            • Internet transaction value retail selling price % growth
                                                            • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                                            • Number of bed nights
                                                            • Number of bed nights % growth
                                                            • Number of bed nights per capita
                                                            • Number of trips
                                                            • Number of trips % growth
                                                            • Number of trips per capita
                                                            • Number of rooms
                                                            • Number of rooms % growth
                                                            • Number of rooms per capita
                                                            • Offline value retail selling price % growth
                                                            • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                                            • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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