Travel and Tourism

We help tourist boards, hotel brands and travel and event companies increase their share of the international travel market through a deeper understanding of their markets and the motivations, preferences and experiences of business and leisure customers.

Issues we address

We provide marketers with data and insightful market research to develop innovative and creative communication strategies and campaigns. Typical client questions and needs include:

Which customers offer the most interest and potential?
What is the potential of this destination for these target segments?
What is the image, perception and experience of a destination or brand?
Can you evaluate the attractiveness of competing destinations?
Would travellers consider us as a destination?
Can you rank customer motivations, preferences or product features?
Can you research how customers search and organise their travel?
What do event organisers need and want from a destination?
How will technology impact our business?

Capabilities

We help clients understand their market structure, consumer behaviour and motivators, competitors and potential opportunities.

We offer a range of services tailored to each clients’ needs. Our capabilities include:

Competitive intelligence
Industry benchmarking
Distribution and channel assessment
Market attractiveness planners
Customer analytics
Income distribution models
Segmentation analysis
Conjoint analysis
Image and perception analysis
Forecasting models and scenario analysis

Benefits

By combining qualitative methods including in-depth interviews and focus groups with quantitative methods such as surveys and modelling research techniques, we support our analysis with innovative market, competitor and customer insights.

Identify market opportunities and target segments
Measure the potential of strategic priorities
Evaluate competitors’ strategies
Build creative destination marketing strategies
Demonstrate potential to investors and partners
Identify and persuade decision makers and purchasers
Target growth distribution and sales channels

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"I found the Euromonitor team responsive and quick in understanding the business needs. The study was structured to help identify the opportunities in the marketplace and the outputs were helpful in formulating the business plans and the go to market strategy." Unilever Asia

"Insights from Euromonitor's research improved our understanding of the business landscape and trends, from which we formulated our business plans." Tetra Pak