Travel and Tourism Market Research, Industry Analysis, Market Share

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Country Report

Health and Wellness Tourism in Turkey

Awareness of medical tourism in Turkey increased, especially in European countries, due to strong marketing activities; thus the share of medical tourism within health and wellness tourism increased in the review period. However, spas was still the ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Travel and Tourism in Turkey

The political situation in North African countries, as well as the struggle of EU countries such as Greece, led tourists to consider Turkey as an alternative destination in the review period. Turkey’s affordable unit prices (especially for package ...

Aug 2012 | US$1,900| Add to cart | View details ›

Country Report

Tourism Flows Domestic in Turkey

Domestic tourism experienced healthy growth in the review period, thanks to marketing and promotional activities by travel retailers focusing on domestic tourists, such as discounts for early reservation and payment in instalments, which led more ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tourism Flows Inbound in Turkey

Turkey became a popular destination in the review period for tourists from Europe, as well as from countries in the Middle East. The political instability in North African countries led tourists to discover Turkey as a coastal tourism destination. In...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tourism Flows Outbound in Turkey

The economic situation in Greece decreased the unit prices of all tourism-related products, which led many Turkish people to consider Greece as a tourist destination. Since Greece is a neighbouring country to Turkey, many Turks started to visit Greek...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tourist Attractions in Turkey

Strong marketing activities by the Ministry of Tourism had a positive effect on tourist attractions in 2011. The number of visitors experienced growth of 7%, whilst sales experienced current value growth of 5%, to reach YTL335 million.

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Transportation in Turkey

Turkish consumers are very price-driven, and thus continue to look for cheaper alternatives when it comes to purchases. Therefore, low-cost carriers experienced the fastest growth in 2011 in current value terms, of 4%. In addition, the competition ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Travel Accommodation in Turkey

Travel accommodation experienced a decrease of 1% in current value terms in 2011, due to the high popularity of cheaper alternatives such as self-catering apartments and independent hotels, which offer lower unit prices compared with 4-star and ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Travel Retail in Turkey

The internet continued to be one of the major tools that all travel retail companies used in Turkey, both for marketing campaigns and sales. Together with the increasing popularity of social media sites such as Facebook and Twitter, companies now can...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Turkey

Internet transactions in car rental increased by 11% in 2011, as internet and computer penetration increased in Turkey. Together with car rental companies starting to use online marketing more effectively, and offering special discounts, promotions ...

Aug 2012 | US$900| Add to cart | View details ›