Political instability, high unemployment, and corruption regarding the administration of tourism promotional funds remained the major factors restricting tourism flows in the Maldives in 2015. Bookings for holidays in the country improved after the lifting of the state of emergency, which lasted a week and was initially declared for 30 days in November 2015. However, top resorts are now too expensive for many consumers as a result of the implementation of a ‘green tax’ and the rise in the Tourism Goods and Services Tax from 8% to 12%. In the midst of these domestic challenges, the tourism industry grew positively in 2015, riding on strong brand image and increased connectivity to emerging new source markets in Asia and the Pacific region.
New source markets fuelling online sales
Online booking sales grew more strongly than offline sales in 2015, backed by increasing interest among visitors from China, India and Japan, who use the internet often for information and services. Traditional travellers, including European tourists, continue to rely more on getting information from intermediaries and the print and electronic media. TripAdvisor and The ‘Visit Maldives’ website managed by Maldives Marketing & Public Relations Corporation (MMPRC) are two major sites for exploring information about the country for travellers before visiting while players like Booking.com, Hotels.com, Ctrip, Expedia and Agoda accounted for a significant share of holiday bookings in 2015.
Resorts remain most popular choice for lodging
With its unique ‘one-island-one-resort’ concept, resorts continue to be the most preferred lodging option for visitors looking for a pristine nature and beach experience. While inbound tourist flow registered moderate growth in 2015, the occupancy rate and number of bed nights declined, with the average stay period falling from six to five and a half days. In addition, resorts and hotels saw a major decline in bed nights and occupancy rates while figures improved in the case of guesthouses. The Laamu Integrated Resorts Development Project, which is expected to be completed by 2017, will help the country to expand mid-priced tourism among visitors who are looking for 3 to 4 star accommodation.
Maldives brand continues to help attract tourists
The Maldives, as a destination for leisure and relaxation in a natural ambience, continues to attract people from around the world, albeit at a controlled rate compared to previous years. Major source markets during the year were China, Germany, the UK, Italy, France, India and Russia. Tourists from regions like China, India, Russia and Japan are mainly younger, while most tourists from Europe tend to be older. This explains the changing profile of tourists coming to the country, which has become one of the favourite destinations for honeymoon goers. The availability of premium resorts and mid-priced guest houses helped to make the Maldives suitable for travellers within all price bands in 2015. The ‘Visit Maldives 2016’ tourism promotion campaign will help strengthen awareness of the Maldives as a destination and will attract consumers from both key European source markets as well as emerging markets such as China.
China set to dominate inbound trips
Chinese tourists are expected to continue to dominate inbound flow arrivals to the Maldives and will thus be the focus of all players. Maldivian, the national airline of the Maldives, now flies weekly to Fuzhou, the capital city of Fujian Province in China – an addition which extends the number of destinations in China served by the company. Improved tourism infrastructure and tourism promotional programmes for the ‘Visit Maldives Year 2016’ campaign will be the major factors in positioning the Maldives as an attractive destination among holiday seekers.
Files are delivered directly into your account within a few minutes of purchase.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Travel industry in Maldives with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel industry in Maldives, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Maldives for free:
Table 1 Attractions: Value 2010-2015 Table 2 Forecast Attractions: Value 2015-2020
Summary 2 Research Sources
Inbound and domestic Outbound
Table 3 Inbound Arrivals: Number of Trips 2010-2015 Table 4 Inbound Arrivals by Country: Number of Trips 2010-2015 Table 5 Inbound Receipts: Value 2010-2015 Table 6 Forecast Inbound Arrivals: Number of Trips 2015-2020 Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2015-2020 Table 8 Forecast Inbound Receipts: Value 2015-2020 Table 9 Domestic Trips by Purpose of Visit: Number of Trips 2010-2015 Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2010-2015 Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2010-2015 Table 12 Domestic Expenditure: Value and Growth 2010-2015 Table 13 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2015-2020 Table 14 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2015-2020 Table 15 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020 Table 16 Forecast Domestic Tourist Expenditure: Value and Growth 2015-2020 Table 17 Outbound Departures: Number of Trips 2010-2015 Table 18 Outbound Departures by Destination: Number of Trips 2010-2015 Table 19 Outbound Expenditure: Value 2010-2015 Table 20 Forecast Outbound Departures: Number of Trips 2015-2020 Table 21 Forecast Outbound Departures by Destination: Number of Trips 2015-2020 Table 22 Forecast Outbound Expenditure: Value 2015-2020
Table 23 Airlines Sales: Value 2010-2015 Table 24 Forecast Airlines Sales: Value 2015-2020
Table 25 Lodging Sales: Value 2010-2015 Table 26 Lodging Outlets: Units 2010-2015 Table 27 Forecast Lodging Sales: Value 2015-2020 Table 28 Forecast Lodging Outlets: Units 2015-2020
Table 29 Intermediaries Sales: Value 2010-2015 Table 30 Forecast Intermediaries Sales: Value 2015-2020
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.