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Country Report

Travel Retail in Norway

| Pages: 22

Price: US$900

About this Report

Executive Summary

TRENDS

  • Travel retail sales grew by 1% to reach NOK24 billion in 2012. Growth was restrained by declining sales of other travel retail and the weak growth of flight sales, which together account for around half of total travel retail sales. The biggest generator of sales in other travel retail category was currency exchange that saw a downward trend in sales by a rate of 1% in current value terms impacting the total sales negatively.

COMPETITIVE LANDSCAPE

  • VIA Travel Norge AS was the leading travel retailer in Norway in 2012 with a stable current value share of 17%, unchanged from the previous year. The company’s share increased by three percentage points over the course of the review period. Berg Hansen Reisebureau Agder AS was ranked second with 16%, up by two percentage points since 2007. Both companies concentrated on leisure travel retail and were well-known and trusted travel retailers.

PROSPECTS

  • Constant value sales within the travel retail category are expected to rise at 1% CAGR during the forecast period. Growth is set to be restrained by the decline of the other travel retail category, which is expected to decline by 1% annually due to the decline of currency exchange services. Most categories set to see the strongest performances are travel retail accommodation with a 4% CAGR; travel retail cruise sales with a 3% CAGR; and travel retail flights and package holidays with a constant value CAGR of 2%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Retail industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Retail industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Retail in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Travel Retail in Norway?
  • What are the major brands in Norway?
  • Is there movement away from accommodation only and flight only to package holidays?
  • Are value added segments like spa packages and cruise performing well?
  • Is online travel retail outpacing offline sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Table of Contents

Travel Retail in Norway - Category Analysis

HEADLINES

TRENDS

LEISURE TRAVEL

CORPORATE BUSINESS TRAVEL

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Travel Retail Sales by Category: Value 2007-2012
  • Table 2 Travel Retail Corporate Business Sales: Value 2007-2012
  • Table 3 Travel Retail Leisure Sales: Value 2007-2012
  • Table 4 Travel Retail Online Sales by Category: Internet Transaction Value 2007-2012
  • Table 5 Travel Retail National Brand Owner Market Shares 2008-2012
  • Table 6 Travel Retail Brands by Key Performance Indicators 2012
  • Table 7 Forecast Travel Retail Sales by Category: Value 2012-2017
  • Table 8 Forecast Travel Retail Corporate Business Sales: Value 2012-2017
  • Table 9 Forecast Travel Retail Leisure Sales: Value 2012-2017
  • Table 10 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2012-2017

Travel Retail in Norway - Company Profiles

Startour-Stjernereiser AS in Travel and Tourism (Norway)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Startour-Stjernereiser AS: Key Facts
  • Summary 2 Startour-Stjernereiser AS: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Startour-Stjernereiser AS: Competitive Position 2012

Travel and Tourism in Norway - Industry Context

EXECUTIVE SUMMARY

Downturn continues to impact travel and tourism

Unit price developments impact performance

Internet channel maturing; mobile sales have potential in some categories

Sustainable travel and tourism products and services can boost sales

Sales growth of travel products will be moderate during the forecast period

KEY TRENDS AND DEVELOPMENTS

Innovation Norway promotes development of value-added nature tourism

Norway abandons a draft law to restrict foreign bus operations in the country

Online sales offer further potential, some categories maturing

Competition in air travel affects growth

Nature segment most important, but new products and services needed

Sustainability to be an integral part of travel and tourism operator strategies

SWOT

  • Summary 4 Norway: SWOT

DEMAND FACTORS

  • Table 11 Leave Entitlement: Volume 2007-2012
  • Table 12 Holiday Takers by Age: % Breakdown 2007-2012
  • Table 13 Seasonality of Trips 2007-2012

BALANCE OF PAYMENTS

  • Table 14 Balance of Tourism Payments: Value 2007-2012

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Travel Retail
    • Travel Retail Sales by Category
      • Travel Retail Accommodation Sales
        • Corporate Business Accommodation Online Sales
        • Corporate Business Accommodation Offline Sales
        • Leisure Accommodation Online Sales
        • Leisure Accommodation Offline Sales
      • Travel Retail Car Rental Sales
        • Corporate Business Car Rental Online Sales
        • Corporate Business Car Rental Offline Sales
        • Leisure Car Rental Online Sales
        • Leisure Car Rental Offline Sales
      • Travel Retail Cruise Sales
        • Corporate Business Cruise Online Sales
        • Corporate Business Cruise Offline Sales
        • Leisure Cruise Online Sales
        • Leisure Cruise Offline Sales
      • Travel Retail Flight Sales
        • Corporate Business Flight Online Sales
        • Corporate Business Flight Offline Sales
        • Leisure Flight Online Sales
        • Leisure Flight Offline Sales
      • Travel Retail Package Holidays Sales
        • Corporate Business Package Holidays Online Sales
        • Corporate Business Package Holidays Offline Sales
        • Leisure Package Holidays Online Sales
        • Leisure Package Holidays Offline Sales
      • Travel Retail Travel Insurance Sales
        • Corporate Business Travel Insurance Online Sales
        • Corporate Business Travel Insurance Offline Sales
        • Leisure Travel Insurance Online Sales
        • Leisure Travel Insurance Offline Sales
      • Travel Retail Other Transport Sales
        • Corporate Business Other Transport Online Sales
        • Corporate Business Other Transport Offline Sales
        • Leisure Other Transport Online Sales
        • Leisure Other Transport Offline Sales
      • Travel Retail Other Travel Retail Sales
        • Corporate Business Other Travel Retail Online Sales
        • Corporate Business Other Travel Retail Offline Sales
        • Leisure Other Travel Retail Online Sales
        • Leisure Other Travel Retail Offline Sales
    • Travel Retail Sales by Channel
      • Travel Retail Online Sales
        • Accommodation Online Sales
          • Corporate Business Accommodation Online Sales
          • Leisure Accommodation Online Sales
        • Car Rental Online Sales
          • Corporate Business Car Rental Online Sales
          • Leisure Car Rental Online Sales
        • Cruise Online Sales
          • Corporate Business Cruise Online Sales
          • Leisure Cruise Online Sales
        • Flight Online Sales
          • Corporate Business Flight Online Sales
          • Leisure Flight Online Sales
        • Package Holidays Online Sales
          • Corporate Business Package Holidays Online Sales
          • Leisure Package Holidays Online Sales
        • Travel Insurance Online Sales
          • Corporate Business Travel Insurance Online Sales
          • Leisure Travel Insurance Online Sales
        • Other Transport Online Sales
          • Corporate Business Other Transport Online Sales
          • Leisure Other Transport Online Sales
        • Other Travel Retail Online Sales
          • Corporate Business Other Travel Retail Online Sales
          • Leisure Other Travel Retail Online Sales
      • Travel Retail Offline Sales
        • Accommodation Offline Sales
          • Corporate Business Accommodation Offline Sales
          • Leisure Accommodation Offline Sales
        • Car Rental Offline Sales
          • Corporate Business Car Rental Offline Sales
          • Leisure Car Rental Offline Sales
        • Cruise Offline Sales
          • Corporate Business Cruise Offline Sales
          • Leisure Cruise Offline Sales
        • Flight Offline Sales
          • Corporate Business Flight Offline Sales
          • Leisure Flight Offline Sales
        • Package Holidays Offline Sales
          • Corporate Business Package Holidays Offline Sales
          • Leisure Package Holidays Offline Sales
        • Travel Insurance Offline Sales
          • Corporate Business Travel Insurance Offline Sales
          • Leisure Travel Insurance Offline Sales
        • Other Transport Offline Sales
          • Corporate Business Other Transport Offline Sales
          • Leisure Other Transport Offline Sales
        • Other Travel Retail Offline Sales
          • Corporate Business Other Travel Retail Offline Sales
          • Leisure Other Travel Retail Offline Sales
    • Travel Retail Sales by Corporate Business vs Leisure
      • Travel Retail Corporate Business Sales
        • Corporate Business Accommodation Sales
          • Corporate Business Accommodation Online Sales
          • Corporate Business Accommodation Offline Sales
        • Corporate Business Car Rental Sales
          • Corporate Business Car Rental Online Sales
          • Corporate Business Car Rental Offline Sales
        • Corporate Business Cruise Sales
          • Corporate Business Cruise Online Sales
          • Corporate Business Cruise Offline Sales
        • Corporate Business Flight Sales
          • Corporate Business Flight Online Sales
          • Corporate Business Flight Offline Sales
        • Corporate Business Package Holiday Sales
          • Corporate Business Package Holidays Online Sales
          • Corporate Business Package Holidays Offline Sales
        • Corporate Business Travel Insurance Sales
          • Corporate Business Travel Insurance Online Sales
          • Corporate Business Travel Insurance Offline Sales
        • Corporate Business Other Transport Sales
          • Corporate Business Other Transport Online Sales
          • Corporate Business Other Transport Offline Sales
        • Corporate Business Other Travel Retail Sales
          • Corporate Business Other Travel Retail Online Sales
          • Corporate Business Other Travel Retail Offline Sales
      • Corporate Business Offline Sales
        • Corporate Business Accommodation Offline Sales
        • Corporate Business Car Rental Offline Sales
        • Corporate Business Cruise Offline Sales
        • Corporate Business Flight Offline Sales
        • Corporate Business Package Holidays Offline Sales
        • Corporate Business Travel Insurance Offline Sales
        • Corporate Business Other Transport Offline Sales
        • Corporate Business Other Travel Retail Offline Sales
      • Corporate Business Online Sales
        • Corporate Business Accommodation Online Sales
        • Corporate Business Car Rental Online Sales
        • Corporate Business Cruise Online Sales
        • Corporate Business Flight Online Sales
        • Corporate Business Package Holidays Online Sales
        • Corporate Business Travel Insurance Online Sales
        • Corporate Business Other Transport Online Sales
        • Corporate Business Other Travel Retail Online Sales
      • Travel Retail Leisure Sales
        • Leisure Accommodation Sales
          • Leisure Accommodation Online Sales
          • Leisure Accommodation Offline Sales
        • Leisure Car Rental Sales
          • Leisure Car Rental Online Sales
          • Leisure Car Rental Offline Sales
        • Leisure Cruise Sales
          • Leisure Cruise Online Sales
          • Leisure Cruise Offline Sales
        • Leisure Flight Sales
          • Leisure Flight Online Sales
          • Leisure Flight Offline Sales
        • Leisure Package Holiday Sales
          • Leisure Package Holidays Online Sales
          • Leisure Package Holidays Offline Sales
        • Leisure Travel Insurance Sales
          • Leisure Travel Insurance Online Sales
          • Leisure Travel Insurance Offline Sales
        • Leisure Other Transport Sales
          • Leisure Other Transport Online Sales
          • Leisure Other Transport Offline Sales
        • Leisure Other Travel Retail Sales
          • Leisure Other Travel Retail Online Sales
          • Leisure Other Travel Retail Offline Sales
      • Leisure Offline Sales
        • Leisure Accommodation Offline Sales
        • Leisure Car Rental Offline Sales
        • Leisure Cruise Offline Sales
        • Leisure Flight Offline Sales
        • Leisure Package Holidays Offline Sales
        • Leisure Travel Insurance Offline Sales
        • Leisure Other Transport Offline Sales
        • Leisure Other Travel Retail Offline Sales
      • Leisure Online Sales
        • Leisure Accommodation Online Sales
        • Leisure Car Rental Online Sales
        • Leisure Cruise Online Sales
        • Leisure Flight Online Sales
        • Leisure Package Holidays Online Sales
        • Leisure Travel Insurance Online Sales
        • Leisure Other Transport Online Sales
        • Leisure Other Travel Retail Online Sales

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Analysis by Type
  • Key Performance Indicators
  • Package Holidays by Type

Market size details:

  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Internet transaction value retail selling price % growth
  • Internet transaction value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Internet transaction value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price % growth
  • Offline value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Offline value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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