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Keep up to date with changing travel habits, traveller preferences and emerging trends

World Travel Market:
​Global Trends Report

Learn about trends affecting the travel industry in markets around the world.


Make smart strategic business decisions

Our research supports travel professionals in strategic planning, category and channel development, partnership evaluation, financial planning and analysis and competitive intelligence. Use our industry and economic insight to fully evaluate the business environment, supporting strategies to improve growth and market share.

Keep up to date with changing travel habits and traveller preferences and expectations and the trends and niche markets expected to last.  Inform mid to long-term growth strategy through demand analysis, category and channel development, competitive benchmarking and SWOT and merger and acquisition analysis.

Allocate the right resources for growth

Inform your long term outlook with detailed, comparable histories and forecasts of inbound and outbound tourism flows, booking, lodging and many other indicators.

Benchmark opportunities across emerging markets to help allocate the right resources for growth.​

Become an expert on your target traveller

Tailor strategies to consumers’ wants and needs by evaluating the passenger journey, including where they travel, how they spend and what they do once at the destination. Fine-tune your go-to-market strategy across key regions, countries, states and cities.

With specialist in-country research on airlines, lodging and online travel, you can understand source and destination market drivers behind changing traveller habits and preferences.

Benchmark performance against competitors

Our market share data and company profiles are invaluable to every travel organisation's competitive intelligence team, helping strategically position your offer. Monitor your position within the industry, compare yourself to the competition and examine the relative concentration of competing channels across all travel spend.

Identify leading brands for strategic partnerships 

View a complete map across product and service categories identifying top brands for effective partnerships. From loyalty card programmes to offering the best foodservice facilities to providing the top beauty brands to your target consumers, our comprehensive coverage allows for centralised and standardised decision-making.


Passport is our syndicated global research database offering shared access to internationally comparable market research quickly and cost effectively.

Passport advances understanding of the global industry and economic landscape in more than 200 countries, providing actionable insight to support business growth.

Providing a wealth of standardised and cross-comparable statistics and analysis, Passport supports critical decision making at the country, regional and global level.

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