Travel
Travel and tourism organisations use Euromonitor International market analysis for market and strategy reviews, target-setting, merger and acquisition analysis, promotional campaigns, customer segmentation and trends spotting opportunities and forecasting.
Who we support
- Airlines
- Car rental
- Hotels
- National tourism organisations
- Tour operators
How we support you
Strategy planning
Commercial and public sector tourism organisations use Euromonitor’s global research for long-term organisational planning. Our consistent market demand and trend analysis supports our customers in annual and multi-year reviews of the strategic outlook. We help executive management set goals by category and channel, providing intelligence for M&A assessment, opportunity and market entry studies, market risk and competitive threat reports.
Brand management
Insight into market performance and consumer preferences assists marketing, sales and promotion departments, adding context to price, position, partner and branding strategies. We also help brands within different sectors of the leisure and business travel industries work together with the right partners.
Competitive strategies
Detailed market shares and company profiles help travel companies benchmark, track and learn from their peers.
Consumer insights
Studying consumer lifestyles, travel patterns and the economic and demographic outlook helps the travel industry better define and understand the changing business traveller and holidaymaker, feeding into marketing, brand and management functions. We also track lifestyle changes, travel patterns analysis and the economic and demographic outlook.
Sales and account management
Through our uniquely comprehensive coverage of the travel and tourism marketplace, we highlight the positioning and challenges of industry competitors. We offer a wide range of possibilities when seeking new partners, helping secure long-term partnerships amongst airlines, car rental organisations, hotel groups, tour operators, online travel agencies and other providers.
