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Travel and tourism organisations use Euromonitor International market analysis for market and strategy reviews, target-setting, merger and acquisition analysis, promotional campaigns, customer segmentation and trends spotting opportunities and forecasting.

Who we support

  • Airlines
  • Car rental
  • Hotels
  • National tourism organisations
  • Tour operators

How we support you

Strategy planning

Commercial and public sector tourism organisations use Euromonitor’s global research for long-term organisational planning. Our consistent market demand and trend analysis supports our customers in annual and multi-year reviews of the strategic outlook. We help executive management set goals by category and channel, providing intelligence for M&A assessment, opportunity and market entry studies, market risk and competitive threat reports.

Brand management

Insight into market performance and consumer preferences assists marketing, sales and promotion departments, adding context to price, position, partner and branding strategies. We also help brands within different sectors of the leisure and business travel industries work together with the right partners.

Competitive strategies

Detailed market shares and company profiles help travel companies benchmark, track and learn from their peers.

Consumer insights

Studying consumer lifestyles, travel patterns and the economic and demographic outlook helps the travel industry better define and understand the changing business traveller and holidaymaker, feeding into marketing, brand and management functions. We also track lifestyle changes, travel patterns analysis and the economic and demographic outlook.

Sales and account management

Through our uniquely comprehensive coverage of the travel and tourism marketplace, we highlight the positioning and challenges of industry competitors. We offer a wide range of possibilities when seeking new partners, helping secure long-term partnerships amongst airlines, car rental organisations, hotel groups, tour operators, online travel agencies and other providers.


Consulting Learn more ›

Can't find what you're looking for in Passport?

We design, manage and deliver custom projects, helping travel clients collect the information necessary for their most challenging questions.

Some typical examples of how we can help include:

    • Analyse opportunities within the leisure, business (MICE), healthcare, wellness and education sectors including travellers needs and competing destination offerings and marketing strategies
    • Case study investigations of successful public policy initiatives, hotel re-branding or positioning tactics and new product and service initiatives
    • We help suppliers to hotel and leisure operators measure sales and market share, and assess the needs and wants of potential customers
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