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Company Profile

Treasury Wine Estates Ltd in Wine

Feb 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Treasury Wine Estates Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Treasury Wine Estates Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Treasury Wine Estates Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Treasury Wine Estates Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Improving performance hit by u nfavourable exchange rates

Difficulties continue in the first half of fiscal 2012

SWOT: Treasury Wine Estates Ltd

Strategic objectives and challenges

Competitive Positioning

Narrow geographic footprint hinders performance

Changes in the global rankings in 2011

Wine becomes even more fragmented

Market Assessment

Narrow geographic focus

Global wine growth driven by emerging markets

Still light grape wine remains the key category

Category and Geographic Opportunities

Focus on value generation in the US

Intense competition in the growing market

Wine consumption growth offers potential in Canada

Oversupply impacts wine sales in Australia

Growth prospects in Australia remain limited

Growing focus on Western Europe

Discounting pressure continues in the UK

A need to continue to invest in brand building in Scandinavia

Growing popularity of New World wines in the Netherlands

Strong still light grape wine growth in Asia Pacific

Still light grape wine set to conquer in China

International players face challenges to capture share in China

Other emerging markets also offer growth potential

Opportunities to expand with other sparkling wine

Brand Strategy

Focus on high-margin brands

Need to expand key brands' international presence

Operations

Global operational review

Recommendations

Brand building and further expansion are key to growth

Samples

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