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Company Profile

Tui AG in Travel and Tourism

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on TUI AG delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of TUI AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of TUI AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of TUI AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Company structure

Financial assessment: TUI AG

Financial assessment: TUI Travel Plc

SWOT: TUI Travel Plc

Key strategic objectives and challenges

Competitive Positioning

Global competitive performance

Global ranking

Regional performance

Category and Geographic Opportunities

Customers numbers 2011

Regional expansion

Strengthening positions

New category focus: Differentiation strategy

Online: The big performer

Brand Strategy

Global footprint

Modern mainstream

Social media

Operations

Focus on sustainability

Selling stake in Hapag-Lloyd

Restructuring on the agenda

Recommendations

More effort needed

Samples

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