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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Country Report

Smoking Tobacco in Turkey

Turkish people like to frequent water pipe cafés to share water pipes with friends and socialise. However, the Turkish government banned smoking in public and enclosed areas from 19 July 2009. As a result, many water pipe cafés started to close. ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Cigarettes in Turkey

On 12 October 2011, the government increased Special Consumption Tax to 69%. As a result, manufacturers increased their prices. However, on 26 October 2011, the government revised the tax rate and reduced Special Consumption Tax to 65% and the ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Cigars in Turkey

At the end of 2008, the ban on the import of cigars and cigarillos was removed in Turkey. Companies like Mata Tutun Urunleri Dagitim Pazarlama ve Tic AS started to import some foreign brands, such as Balmoral, Meharis and Panter from Agio Cigars. ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Contact Lenses in Turkey

Contact lenses in Turkey performed well in 2012, compared to the previous year that represented a slowdown. Due to the increasing concerns about health, more people bought vision correction aids that were prescribed by an optician or a doctor. As ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Eyewear in Turkey

Eyewear in Turkey performed well in 2012, as it started to record pre-crisis level growth rates. As Turkish consumers started to attain more comfortable income levels, eyewear sales reached double-digit growth as of 2011. Due to the increasing ...

Dec 2012 | US$1,900| Add to cart | View details ›

Country Report

Spectacles in Turkey

Spectacles made a full recovery in 2012, showing growth rates on a par with pre-crisis levels. Consumers started to attain more comfortable income levels, and eyewear sales started to increase. The current value growth rate in 2012 of 11% was faster ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Computers and Peripherals in Turkey

The consumer demand for computers is shifting away from more traditional to novelty formats. Having replaced desktops, laptops were replaced by netbooks, which are fast being pushed back by tablets and other portable computers. The dynamic ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Home Audio and Cinema in Turkey

The recovery of the economy boosted home audio and cinema in Turkey. As the country moved out of recession, consumers made purchases that they had postponed during the economic crisis. This meant replacing older home audio and cinema products or ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Imaging Devices in Turkey

The lower-end of imaging devices is threatened by the availability of functional substitutes, such as mobile phones and tablets with integrated cameras. These devices can also be used to record images in addition to their dedicated functions. Mobile ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

In-Car Entertainment in Turkey

In-car navigation appliances continued to increase their weight in in-car entertainment, driving retail volume and value growth in 2011. In-car navigation accounted for a 49% share of unit sales and a 61% of revenue in in-car entertainment.

Dec 2012 | US$900| Add to cart | View details ›

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