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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Country Report

Consumer Electronics in Turkey

Following the dampening effect of the 2008-2010 economic recession, 2011 marked another year of strong retail volume and value sales growth. This was due to increasing consumer confidence, despite the series of measures by the government aimed at ...

Dec 2012 | US$1,900| Add to cart | View details ›

Country Report

Portable Players in Turkey

Portable players recorded a 4% decline in retail volume sales in 2011, through current value sales increased by 9%. The decline in unit sales was caused by the increasingly strong competition from mobile phones with media playing capability. Many ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Televisions and Projectors in Turkey

The rapid rise of digital TVs continued in 2011.Retail sales grew by 57% in volume terms and 65% in current value terms in 2011. The introduction of 3D and internet enabled models in 2010, despite the lack of content for consumers to utilise both ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Video Players in Turkey

The post-recession boost in consumer confidence led to strong growth, with retail sales rising by 17% in volume terms and 36% in current value terms in 2011. Despite heavy competition from digital satellite platforms, which offer prime content, ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in Turkey

In 2011, Turkish consumers showed a preference for more expensive mobile phones with increased functionality. This resulted in higher current value than volume growth. Retail volume sales grew by 19% in 2011 to reach 13 million units, while current ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Jewellery in Turkey

Turkey is an important centre for jewellery production, competing with leading manufacturers in Italy, China and Hong Kong. For over 500 years Istanbul has been one of the most important areas for the industry. Thanks to royal demand for jewellery ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Watches in Turkey

After a period of decline during the economic crisis, consumers are now returning to their old purchasing behaviour. In 2012, value growth of watches was 10% in value terms, reaching TL1,865 million. The main reason for this healthy growth is that ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Turkey

Higher levels of education drove increased awareness of environmental concerns over the review period. The new trend in writing instruments, especially in pencils, is that of eco-friendly and recycled products such as 100% wood and 100% natural ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Personal Accessories in Turkey

Sales of personal accessories showed healthy growth in 2011 in all categories. After the lingering effects of the global crisis passed, consumer willingness to invest in additional purchases recovered over the review period. Consumers returned ...

Nov 2012 | US$1,100| Add to cart | View details ›

Country Report

Bags and Luggage in Turkey

Sales of bags and luggage increased by 11% in value terms in 2012, reaching TL1,650 million in 2012. This healthy growth rate was faster than that recorded in previous years due to recovery from the recession in 2011.

Nov 2012 | US$900| Add to cart | View details ›

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