In 2025, appliances and electronics specialists in Turkey recorded limited growth compared to the significant gains seen in previous years, with retail value reaching TRY609.1 billion and annual growth slowing to 34% from the high of 55% in 2024. The environment was shaped by persistent high inflation at 35%, moderate real GDP growth of 4%, and weak consumer confidence, which remained in negative territory at -1.1. These factors weighed heavily on middle- and lower-income households, leading to

In 2025, hypermarkets in Turkey continued to achieve strong value growth, with total value reaching TRY55.3 billion, marking a 36% increase over the previous year. This robust expansion was primarily fuelled by ongoing inflation and rising costs, which supported higher ticket sizes and made large-format stores appealing for bulk shopping and value-driven purchasing. Hypermarkets remained particularly attractive in suburban and peri-urban areas, where shoppers prioritised wide assortments of groc

Retail in Turkey in 2025 posted an exceptional surge in value, registering a 47% year-on-year increase in total sales to TRY8,854.2 billion, outpacing both regional and global benchmarks and highlighting its appeal despite persistent inflation of 35%. The landscape is being shaped by pronounced consumer price sensitivity, with discounters driving growth through expansive private label offerings and rapid logistics, while retail e-commerce has emerged as the fastest-rising channel, fuelled by dig

Discounters in Turkey experienced robust growth in 2025, with retail sales value reaching TRY1,533.4 billion, representing a 52% increase over 2024. This remarkable performance far outpaced the wider regional and global context, with aggressive expansion by leading chains Bim, A101 and Sok driving this surge. The opening of new outlets across both urban and suburban neighbourhoods has allowed discounters to boost accessibility and directly challenge traditional small local grocers. Strategic sto

In 2025, supermarkets in Turkey experienced robust current value growth, reaching TRY1,366.4 billion, with a notable 44% increase over the previous year. This performance stands out against a backdrop of 3% real GDP growth and persistent high inflation at 35%, reflecting the resilience of modern grocery retailing amid macroeconomic volatility. Supermarkets continue to gain value share from small local grocers, a shift propelled by ongoing urbanisation as more consumers migrate from rural to urba

In 2025, vending in Turkey experienced a marked acceleration in current value sales. This sharp increase was notably higher than the growth seen in previous years and stood out in the regional context, where similar retail environments in Western Europe posted more moderate gains, largely due to persistent inflation and cautious consumer spending. Despite the overall positive momentum, the performance in Turkey was shaped by both structural constraints and innovation-driven opportunity. Operator

In 2025, direct selling in Turkey experienced a significant transformation, with current value sales rising to TRY26.9 billion, up 46% from the previous year. This robust expansion was shaped by both regulatory changes and evolving consumer preferences. The introduction of a new law in August 2025 brought mandatory licensing, capital requirements, and heightened transparency, designed to protect consumers and eliminate abusive practices such as pyramid schemes. While these measures temporarily r

In 2025, apparel and footwear specialists in Turkey experienced robust current value growth, up 39% to TRY684.5 billion. This expansion continued the strong momentum seen in previous years, though the growth rate moderated from the 60% increase recorded in 2024. The performance of apparel and footwear specialists was heavily shaped by high inflation, currency volatility, and changing consumer behaviours, as Turkish consumers responded to economic uncertainty by prioritising value-oriented, multi

Convenience retailers in Turkey achieved significant value growth in 2025, with current value sales rising 51% to TRY181.0 billion. This robust expansion outpaced both regional and global trends and was primarily driven by the rapid expansion of small-format concepts such as Bonveno, which was launched by Metro Türkiye. The compact footprint of these stores enables faster site acquisition, allowing convenience retailers to penetrate residential areas and attract shoppers who previously relied on

Small local grocers in Turkey recorded current value growth of 37% in 2025 to reach TRY1,023.3 billion. However, this was primarily a reflection of high inflation rather than real expansion in sales or footfall. The number of outlets continued to decline, underlining the structural difficulties faced by small local grocers as they struggled to remain competitive in a market dominated by rising operating costs and intensifying competition from larger retailers. This weak performance stands in con

Health and beauty specialists in Turkey delivered robust value growth in 2025, with total sales reaching TRY267.3 billion, marking a 33% increase from the previous year. This growth significantly outpaced the country's real GDP growth rate of 4% but was largely in line with inflation, which reached 35%. This challenging economic backdrop led to heightened price sensitivity and low consumer confidence. Despite these pressures, chains such as Watsons, Gratis, Rossmann, and emerging player Mion hav

In 2025, home products specialists in Turkey demonstrated notable resilience, achieving a 45% increase in current value sales to TRY482.8 billion despite ongoing economic pressures, including persistent inflation of 35% and high interest rates. This growth stood out in the context of Turkey’s moderate real GDP growth of 4% and subdued consumer confidence, which remained negative at -1.1 on the standardised index. Compared to previous years, the pace of value growth remained robust, albeit slight

In 2025, general merchandise stores in Turkey recorded robust growth, with sales rising 45% to TRY42.6 billion. However, much of this expansion was attributable to high inflation, which stood at 35% in 2025. The economic environment was marked by moderate GDP growth of 4%, but ongoing inflationary pressures and cautious consumer sentiment, reflected in a consumer confidence index of -1.1, shaped spending patterns. Turkish consumers have become increasingly price-sensitive, focusing on essential

In 2025, retail e-commerce in Turkey continued to demonstrate robust growth, reaching TRY1,452.0 billion, up 63% on the previous year. This momentum was underpinned by a digitally native population, increasing smartphone penetration, and high adoption of mobile commerce, which has now become the standard for online purchases. The broader economic context is characterised by ongoing volatility—Turkey recorded real GDP growth of 4% in 2025 but faced significant inflation at 35%. Despite this, reta

Away-from-home tissue and hygiene in Turkey in 2025 demonstrated a robust performance, driven by factors like strong commercial activity and non-discretionary demand, enabling the category to offer resilience against broader regional volatility. Current value sales of away-from-home tissue and hygiene in Turkey rose by 34% in 2025 to reach TRY16,734 million, as persistent hygiene protocols and increased footfall in horeca, shopping centres and transport hubs sustained demand despite inflationary

Colour cosmetics in Turkey exhibited remarkable value growth in 2025, with retail sales reaching TRY28,568 million, reflecting a 40% increase from 2024, largely due to an inflationary environment. However, colour cosmetics also showed a fast pace of value growth underpinned by strong growth in the median disposable income per household in Turkey, which reached TRY1,032,703 in 2025. Meanwhile, the total population of Turkey rose to 85.7 million in 2025, supporting a sizeable and rising consumer b

In 2025, sun care in Turkey demonstrated a robust performance, with retail value sales reaching TRY4,399 million and retail volumes hitting 1.9 million litres, reflecting significant growth compared to previous years. The retail value growth rate spiked to 42% in 2025, partly driven by price rises driven by inflation, although volumes grew by 17%, highlighting increasing consumer spending power and demand intensity within the category. This surge surpassed typical annual growth rates observed in

Turkey’s beauty and personal care industry exhibited exceptional growth in 2025, outstripping Western Europe with a retail sales increase of 39%, underpinned by a resilient economy and a population of 85.7 million. Despite high inflation of 35%, consumer demand remained strong, driven by a bifurcated market where price-sensitive buyers sought affordable multifunctional products, while affluent consumers prioritised premium products such as skin care and fragrances. The industry's appeal is enhan

In 2025, depilatories in Turkey experienced significant growth, reaching a retail value of TRY3,574 million, marking a 42% increase compared to the previous year. This expansion reflected strong consumer demand despite a high inflation rate of 35%. Growth was also supported by a rising population, reaching 85.7 million in 2025, with increasing consumer expenditure signalling enhanced purchasing power within the market. Retailers such as Watsons, Gratis and Rossmann have notably expanded their p

In 2025, hair care in Turkey experienced substantial retail value growth, reaching sales of TRY29,959 million, reflecting a 41% increase in current terms compared to 2024. This growth was markedly higher than typical regional trends in Western Europe, indicating a dynamic market environment influenced by consumer shifts and economic factors. Despite inflation remaining high at 35% in 2025, which drove up prices, economic recovery, with real GDP growth of 3%, supported a rising median disposable

In 2025, oral care in Turkey demonstrated robust growth, with retail value sales reaching TRY18,123 million, reflecting a 33% increase compared to the previous year in current terms. In addition to inflationary price rises, growth was driven by heightened consumer awareness of oral hygiene and expanding spending power. Turkey’s population rose to 85.7 million in 2025, supporting a growing consumer base for oral care products. Additionally, real GDP growth of 3% was seen for 2025, and the median

In 2025, bath and shower in Turkey demonstrated strong growth, with retail value sales reaching TRY14,442 million, reflecting a 36% current value increase from the previous year. Growth outpaced inflation, which remained high at 35% in 2025. Turkey’s total population of 85.7 million in 2025 provides a broad consumer base, with the rising median disposable income per household indicates increasing purchasing power, supporting category expansion. The category’s performance was also resilient in v

In 2025, menstrual care in Turkey recorded a robust performance, with retail volume sales reaching 2,790 million units, representing a 3% increase on 2024. The robust performance comes in the context of persistent macroeconomic challenges, notably a high, if slowing, inflation rate of 35% in 2025 and taxation, which continue to constrain household budgets and reinforce the position of affordability as the critical driver of demand. Retail current value sales surged by 39% in 2025 to reach TRY15,

In 2025, deodorants in Turkey continued its robust growth trajectory, with retail sales value reaching TRY7,923 million, marking a 35% increase from the previous year. This substantial growth was against a backdrop of high inflation, and was supported by rising consumer expenditure, reflecting the increasing median disposable income per household and evolving consumer lifestyles. The population is also steadily increasing, reaching 85.7 million in 2025, underpinning expanding demand.