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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Statistical Reference Handbook

European Marketing Data and Statistics 2013

European Marketing Data and Statistics 2013 is Euromonitor’s best-selling title. Now in its 48th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries.

Nov 2012 | US$475| View details ›

Country Report

Home Insecticides in Turkey

Products in the electric insecticides category are gaining popularity mostly due to the level of convenience and practicality they offer compared with other formats of insecticides. As a result, this category saw the fastest growth in 2011, rising by...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Turkey

Turkey is seeing a period of shift from standard laundry detergents to concentrated laundry detergents. It started with the initiative of the Turkish Detergents and Soaps Association in 2008 to replace standard detergents with concentrated formats, ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Turkey

In the light of rising hygiene awareness, as well as rising disposable incomes in Turkey, the home care industry experienced positive growth in both volume and value terms in 2011. The category saw similar growth in 2011 as in the review period and, ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Turkey

As disposable incomes are rising in Turkey, consumers are able to spend more on polishes, which is a category some way from maturity, with products generally being considered luxuries. In particular, demand for professional products is rising, most ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Turkey

As Turkish consumers continue to lead busier lives, especially as a result of the rising number women in the workforce, more convenient and faster methods of cleaning have gained popularity. The multi-purpose cleaners category is enjoying ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Turkey

New products that are more effective or offer new fragrances became more important during the review period. Companies focused on making products more effective with less product used, emphasising these features in advertisements to attract ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Turkey

Since air care products are seen as luxury items in Turkey, their growth is highly dependent on disposable incomes. Thus as Turkey’s economy is growing rapidly, disposable incomes of Turkish people are also rising, which is positively impacting the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Turkey

Turkish consumers use chlorine bleach as a household antiseptic/disinfectant. During the swine flu epidemic of 2009, despite health concerns, some Turkish people used bleach even to rinse fruit and vegetables, believing that it would kill germs and ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Turkey

In Turkey, hand dishwashing is still the most popular way of dishwashing, but this is changing rapidly. The penetration of dishwashers increased to 39% in urban areas in 2011, from 21% in 2000. In rural areas, it increased to 10%, compared to 2% in ...

Nov 2012 | US$900| Add to cart | View details ›

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