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 Market Research for Turkey

Euromonitor publishes reports on industries, consumers and demographics in Turkey.

  • Industry specific reports offer insight into market size and market share in Turkey; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Turkey report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Turkey in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Turkey statistics factfile.

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Statistical Reference Handbook

Consumer Europe 2013

Consumer Europe 2013 will help you to identify European consumer market trends. The book has market size statistics for hundreds of consumer products in 27 countries across Europe. There are six years of historic consumer market size data ...

Oct 2012 | US$600| View details ›

Country Report

Cotton Wool/Buds/Pads in Turkey

Cosmetic wipes can be considered as a rival to cotton wool/buds/pads, since some women have started to use wipes to clean off their make-up instead of cotton wool. Also, baby wipes are used instead of cotton wool for baby care. At the same time, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Turkey

Increasing levels of education and hygiene awareness, as well as rising urbanisation, stimulated sales of incontinence products in Turkey in 2011. People were embarrassed and uncomfortable about buying incontinence products in the past. With ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Nappies/Diapers/Pants in Turkey

As a result of rising levels of education and urbanisation, and thus rising health awareness, more parents are starting to use disposable nappies/diapers instead of cloth and cotton; the latter are still mostly used in rural areas, due to low incomes...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tissue and Hygiene in Turkey

In 2011 retail tissue continued to enjoy the same volume growth as the average in the review period, since it is smaller than in Western countries, and promises significant potential for growth. Retail hygiene, however, saw slightly slower volume ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Retail Tissue in Turkey

In Turkey there are still many consumers who do not use tissue products, mainly in rural areas with low incomes. However, due to urbanisation, more and more people are becoming familiar with these products, thus boosting sales rapidly.

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sanitary Protection in Turkey

Although the usage of sanitary protection products is rising amongst Turkish women, there are still some people in rural areas who use cotton and cloth, due to low incomes and a low level of education. However, due to rising levels of education, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Turkey

In general, wipes and tissue and hygiene products are considered to be substitutes for each other in Turkey. However, with increasing availability and new launches of baby wipes, wipes are being used more widely. Consumers are happy to use baby wipes...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Turkey

AFH tissue continued to increase in Turkey in 2011. Increased tourism, the rising number of accommodation facilities and higher demand for foodservice boosted sales. The rising number of foodservice and retail outlets increased the usage of AFH ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Dairy Packaging in Turkey

Dairy products, including milk, yoghurt, cheese, kefir (a fermented milk drink) and ayran (a yoghurt-based drink which is made by mixing yoghurt with water), form an integral part of the traditional Turkish diet. Milk grew by 2% due to the shift from...

Aug 2012 | US$900| Add to cart | View details ›

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Books more ›

Statistical Reference Handbook

Consumer Europe 2013

Oct 2012

Statistical Reference Handbook

Who Goes Where

Dec 2011

Statistical Reference Handbook

World Retail Data and Statistics

Jun 2012