36 pages, Aug 2016
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Under Armour Inc, a US-based producer and retailer of performance sportswear, generated astonishing growth over the review period. International expansion, product innovation, strategic sponsorship and a strong athletic brand perception have driven this dynamism. With a focus on developing its footwear and womenswear offerings, Under Armour is set to broaden its consumer base as it aims to become a global technologically advanced sportswear brand.
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