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Global Briefing

Understanding Consumers: Five Trends Shaping the Appliances Market

May 2011

Price: US$2,000

About this Report

About this Report

This Consumer Appliance briefing analyses five issues affecting the mid-term growth of the appliances market. This includes how big an issue the grey market poses, what happens when an appliance player has to compete against its own products through parallel imports, which BRIC market offers the best medium term value opportunity, the 1.8 billion potential appliances that could be sold through construction over the next 10 years and whether robotic vacuum cleaners are the next big thing.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Briefing objectives

  • Introduction

Key findings

  • Introduction

The Grey Market and Parallel Imports

Grey market and parallel imports: why do these matter?

  • The Grey Market and Parallel Imports

Standard appliances distribution and sales pattern

  • The Grey Market and Parallel Imports

Grey sales of appliances in emerging markets

  • The Grey Market and Parallel Imports

Grey market – sales pattern

  • The Grey Market and Parallel Imports

Grey sales in emerging markets

  • The Grey Market and Parallel Imports

What are parallel imports?

  • The Grey Market and Parallel Imports

Parallel imports – sales pattern

  • The Grey Market and Parallel Imports

Low prices, but lack of consumer protection

  • The Grey Market and Parallel Imports

Morocco: setting the scene

  • The Grey Market and Parallel Imports

Grey market in Morocco weathers the effects of recession

  • The Grey Market and Parallel Imports

Grey market is shrinking

  • The Grey Market and Parallel Imports

Moroccans slowly abandoning the grey market

  • The Grey Market and Parallel Imports

Rural households are growing despite fast urbanisation

  • The Grey Market and Parallel Imports

Israel parallel imports case study

  • The Grey Market and Parallel Imports

Israel put into context

  • The Grey Market and Parallel Imports

The case of Israel

  • The Grey Market and Parallel Imports

Why do parallel imports persist?

  • The Grey Market and Parallel Imports

The global impact of parallel imports on the market

  • The Grey Market and Parallel Imports

Construction and the Premium Appliance Segment

Construction: huge medium term potential?

  • Construction and the Premium Appliance Segment

The construction channel at a glance

  • Construction and the Premium Appliance Segment

Construction vs dwellings completed

  • Construction and the Premium Appliance Segment

Indonesia and Turkey showing short-term potential

  • Construction and the Premium Appliance Segment

The emerging construction market in Western Europe: Turkey

  • Construction and the Premium Appliance Segment

Smaller homes driving demand of built-in appliances

  • Construction and the Premium Appliance Segment

The emerging construction market in Asia-Pacific: Indonesia

  • Construction and the Premium Appliance Segment

High disposable income boost sales of premium appliances

  • Construction and the Premium Appliance Segment

Construction: where is the potential?

  • Construction and the Premium Appliance Segment

Finding Medium Term Value in the BRICs

Where is the value in the BRICs?

  • Finding Medium Term Value in the BRICs

Russia and Brazil hold promising medium term opportunities

  • Finding Medium Term Value in the BRICs

Brazil and Russia’s urbanisation drives value growth potential

  • Finding Medium Term Value in the BRICs

Short-to-mid term opportunity market: Russia

  • Finding Medium Term Value in the BRICs

Russia’s structural vulnerability still a threat to recovery

  • Finding Medium Term Value in the BRICs

Short-to-mid term opportunity market: Brazil

  • Finding Medium Term Value in the BRICs

Brazil’s fierce competitive landscape as major barrier to entry

  • Finding Medium Term Value in the BRICs

Mid-to-long term opportunity market: China

  • Finding Medium Term Value in the BRICs

China: local agreements key to overcome entry barriers

  • Finding Medium Term Value in the BRICs

Mid-to-long term opportunity market: India

  • Finding Medium Term Value in the BRICs

Middle class still too small to drive mid-term value growth

  • Finding Medium Term Value in the BRICs

Robotic Vacuum Cleaners: Are They the Next Big Thing?

Steam and robotic vacuum cleaners rank fourth globally

  • Robotic Vacuum Cleaners: Are They the Next Big Thing?

Western Europe is the fastest growing market

  • Robotic Vacuum Cleaners: Are They the Next Big Thing?

Sales primarily derived from North America

  • Robotic Vacuum Cleaners: Are They the Next Big Thing?

Overview of iRobot Corp performance

  • Robotic Vacuum Cleaners: Are They the Next Big Thing?

iRobot grows outside US through retailers

  • Robotic Vacuum Cleaners: Are They the Next Big Thing?

Can new entrants compete with iRobot’s new launches?

  • Robotic Vacuum Cleaners: Are They the Next Big Thing?

Wrap Up

Geographic Coverage

  • Wrap Up

Implications

  • Wrap Up

Report Definitions

Definitions

  • Report Definitions

Definitions (2)

  • Report Definitions

Definitions (3)

  • Report Definitions

Definitions (4)

  • Report Definitions

Samples

Five-Trends-Shaping-the-Appliances-Market.jpg

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