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Company Profile

Unicharm corp in Tissue and Hygiene

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Unicharm Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Unicharm Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unicharm Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unicharm Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Unicharm Corp

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Unicharm under-performs in 2010

  • Competitive Positioning

Global competitive context

  • Competitive Positioning

Market Assessment

Business focused on personal hygiene products

  • Market Assessment

Domestic difficulties spurs geographic expansion

  • Market Assessment

Geographic and Category Opportunities

Core market Japan constrains sales in nappies/diapers/pants

  • Geographic and Category Opportunities

Emerging markets key for future growth

  • Geographic and Category Opportunities

Frequent new introductions fails to reverse sanpro sales in Japan

  • Geographic and Category Opportunities

China and India the key markets for future development

  • Geographic and Category Opportunities

Incontinence the domestic highlight

  • Geographic and Category Opportunities

Geographic expansion to sustain long-term growth

  • Geographic and Category Opportunities

Domestic difficulty for wipes

  • Geographic and Category Opportunities

Potential to expand in Middle East and Africa

  • Geographic and Category Opportunities

Brand Strategy

Strong branding key in market development

  • Brand Strategy

Moony: premium proposition restricts geographic reach

  • Brand Strategy

Sofy : international expansion key for growth

  • Brand Strategy

Lifree : look to grow beyond Japanese market

  • Brand Strategy

Operation

Extending production to support geographic expansion

  • Operation

Operations

List of international operations

  • Operations

Recommendations

International expansion a top priority

  • Recommendations

Samples

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