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Company Profile

Unicharm Corp in Tissue and Hygiene

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Unicharm Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Unicharm Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unicharm Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unicharm Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Unicharm Corp

Strategic objectives and challenges

Competitive Positioning

International markets help to outperform global average

Competitive landscape

Market Assessment

Business focused on personal hygiene products

Domestic difficulties spur geographic expansion

Geographic and Category O pportunities

Unfavourable market conditions restrict sales in developed countries

Geographic and Category Opportunities

Aggressive retailing strategy wins market in India

Emerging markets key for future growth

Sales in domestic sanitary protection difficult to revive

China and Brazil hold the best potential for future development

Incontinence the domestic highlight

Geographic expansion to sustain long-term growth

Wipes a supplementary business category

Further potential in Middle East and Africa

Brand Strategy

Strong branding key in market development

Moony: Premium proposition restricts geographic reach

Sofy : Key brand in sanitary protection

Sofy : International expansion key for future growth

Lifree: Look to grow beyond Japan

Operations

Extending production to support geographic expansion

List of international operations

Recommendations

International expansion a top priority

Samples

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