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Company Profile

Unilever Group in Health and Wellness

Nov 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

HW sales led by reduced fat food and naturally healthy beverages

Financial assessment

SWOT: Unilever Group

Strategic objectives and challenges

Health and wellness by prime positioning

Green teas and low-fat foods benefit Unilever and its customers

Competitive Positioning

Mixed performance over review period

Unilever the eighth largest global HW company

Standard products still dominates sales growth of leading players

The ever fragmented global HW market

BFY reduced fat packaged food

NH tea: Unilever’s strongest product line

Market Assessment

Biggest markets, slowest growth for Unilever

Unilever at risk from recession in the West

Huge potential in FF oils and fats

Unilever’s competitors and their key battlegrounds

Unilever’s future in HW packaged food?

Unilever’s market assessment by prime positioning

Geographic Opportunities

General wellbeing: Unilever looks towards emerging markets

Greater US penetration possible for Unilever’s NH hot drinks

US and China NH hot drinks: Lands of opportunity

NH soft drinks: Japan matures whilst China awaits

Brazil: Soy strong but tea non-existent for Unilever

Category Opportunities

Cardiovascular health set to grow

Unilever the leader in heart-healthy food

EFSA approval boosts marketing drive for heart-healthy products

Heart-healthy spreadable oils and fats: Global performance

Heart-health opportunities in the US and Mexico

BFY reduced salt can boost heart-healthy credentials – and sales

Brand Strategy

Weight management: World’s biggest markets

Strong growth opportunities for key brand in India

Knorr strong growth in India

NH and heart-healthy brand strategies are prime growth generators

Lipton: Soft drinks giant in Japan – but where next?

Unilever brands that lead heart health

Innovative marketing integral to brand strategies

Operations

Worldwide manufacturing network

Operational developments for Unilever

Recommendations

Bold market development strategies required

Samples

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