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Company Profile

Unilever Group in Health and Wellness

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

HW sales led by reduced fat food and naturally healthy beverages

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: Unilever Group

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Health and wellness by prime positioning

  • Strategic Evaluation

Green teas and low-fat foods benefit Unilever and its customers

  • Strategic Evaluation

Competitive Positioning

Mixed performance over review period

  • Competitive Positioning

Unilever the eighth largest global HW company

  • Competitive Positioning

Standard products still dominates sales growth of leading players

  • Competitive Positioning

The ever fragmented global HW market

  • Competitive Positioning

BFY reduced fat packaged food

  • Competitive Positioning

NH tea: Unilever’s strongest product line

  • Competitive Positioning

Market Assessment

Biggest markets, slowest growth for Unilever

  • Market Assessment

Unilever at risk from recession in the West

  • Market Assessment

Huge potential in FF oils and fats

  • Market Assessment

Unilever’s competitors and their key battlegrounds

  • Market Assessment

Unilever’s future in HW packaged food?

  • Market Assessment

Unilever’s market assessment by prime positioning

  • Market Assessment

Geographic Opportunities

General wellbeing: Unilever looks towards emerging markets

  • Geographic Opportunities

Greater US penetration possible for Unilever’s NH hot drinks

  • Geographic Opportunities

US and China NH hot drinks: Lands of opportunity

  • Geographic Opportunities

NH soft drinks: Japan matures whilst China awaits

  • Geographic Opportunities

Brazil: Soy strong but tea non-existent for Unilever

  • Geographic Opportunities

Category Opportunities

Cardiovascular health set to grow

  • Category Opportunities

Unilever the leader in heart-healthy food

  • Category Opportunities

EFSA approval boosts marketing drive for heart-healthy products

  • Category Opportunities

Heart-healthy spreadable oils and fats: Global performance

  • Category Opportunities

Heart-health opportunities in the US and Mexico

  • Category Opportunities

BFY reduced salt can boost heart-healthy credentials – and sales

  • Category Opportunities

Brand Strategy

Weight management: World’s biggest markets

  • Brand Strategy

Strong growth opportunities for key brand in India

  • Brand Strategy

Knorr strong growth in India

  • Brand Strategy

NH and heart-healthy brand strategies are prime growth generators

  • Brand Strategy

Lipton: Soft drinks giant in Japan – but where next?

  • Brand Strategy

Unilever brands that lead heart health

  • Brand Strategy

Innovative marketing integral to brand strategies

  • Brand Strategy

Operations

Worldwide manufacturing network

  • Operations

O perations

Operational developments for Unilever

  • O perations

Recommendations

Bold market development strategies required

  • Recommendations

Samples

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