Company Profile

Unilever Group in Home Care

| Pages: 40

Price: US$525

About this Report

Unilever was the best-performing multinational company within the top 10 players in the global home care industry in 2012, thanks to its broad geographic coverage in emerging markets. With a focus on leveraging brands and products across markets to fill any white spaces, Unilever's product innovation appears to be lagging behind rivals, an area that requires the company's attention in order to remain competitive in the still lucrative home care market.

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Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the REport


Strategic Evaluation

Key company facts

A very strong year in 2012

Home care remains strong in Q1 2013

SWOT: Unilever Group

Strategic objectives and challenges

Competitive Positioning

Global competitive context

Unilever remains ahead of market average

Market Assessment

Laundry a key focus in business

Broad presence in emerging markets

Laundry Care the Core Business

Automatic detergents the core business

Turkey drives value growth in Western Europe

Turkey: A powder dominated market but look to liquid for future

Liquids and tablets to drive growth in Western Europe

Acquisition to gain ground in Czech Republic

Detergents switching from standard to concentrated Latin America

Liquid detergents in Brazil a prime opportunity not to be missed

China: The powerhouse in Asia Pacific

Budget range in liquid detergents?

Potential in Other Categories

A successful year for dishwashing

King of Indian hand dishwashing

Take note of Dettol

Automatic dishwashing: Western Europe

Turkey: The future hotspot for automatic dishwashing

Mexico is the top spender in multi-purpose cleaners

Brand Strategy

Tightening brand focus

Omo : Flagship brand in laundry care

Further product development in liquid detergents required

Sun: Strong position in both developed and developing markets


Unilever consolidates its operations


Product innovation to remain competitive


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