Company Profile

Unilever Group in Home Care

| Pages: 41

Price: US$570

About this Report

Unilever was among the best-performing companies within the global home care top 10 in 2013, registering a strong 8% increase in retail value sales. The company benefits from a broad emerging market presence as well as dynamism in some of the most rapidly developing geographies such as India and China, and continued positive performance in key developed markets such as the UK.

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Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of Report


Strategic Evaluation

Key company facts

2013 revenue down due to disposals and negative currency impact

SWOT: Unilever Group

Strategic objectives and challenges

Competitive Positioning

Global competitive context

Unilever remains ahead of market average

Market Assessment

Laundry accounts for bulk of Unilever home care sales

Emerging markets drive Unilever home care growth

Laundry Care the Core Business

Powder detergents: Exit from compact tablets worth considering

Liquid detergents: Opportunities differ across regions

Turkey drives value growth in Western Europe

Turkey laundry growth driven by concentrated powder format

UK value growth driven by liquid detergents

France: Poor outlook overall but pockets of growth still to be found

Brazil: Liquid detergents increase in popularity

China: Massive growth opportunity for standard liquid formats

Guangzhou Blue Moon a major competitor in China

Strong competitive position in India

Unilever highly active in f rontier Africa

Potential in Other Categories

Hand dishwashing to drive overall dishwashing growth

China key contributor to global hand dishwashing growth

Long-term opportunity in Indian hand dishwashing

Steady gains in UK dishwashing

Leading player in automatic dishwashing in France

Turkey: Key growth market for automatic dishwashing

Brazil key growth market for multi-purpose cleaners

Brand Strategy

Broad brand portfolio

Omo - flagship brand in laundry care

Cif /Jif performs strongly in surface care


Unilever consolidates its operations


Capitalise on emerging market growth


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