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Company Profile

Unilever Group in Home Care

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Unilever Group

Financial analysis

Competitive Positioning

Regional players become stronger

Unilever sustains above market growth rates

Market Assessment

Key growth strategies

Focusing on laundry care to drive growth

Product sophistication in laundry care to drive future growth

Customised focus on laundry detergents to suit different markets

AP Unilever regional sales

Drives growth through prudent strategies

Unilever Focuses on Concentrated Liquid Detergents in Brazil

Brazil drives sales for concentrated liquid detergents

Growing threat for concentrated liquid detergents in Brazil

Con. liquid cannibalises Unilever’s share in Brazil std. powder

Unilever Focuses on Concentrated Liquid Detergents in Western Europe

Unilever focuses on concentrated liquid detergents in WE

WE moving towards concentrated liquid detergents

Customise laundry fragrances to drive growth

A More Broad-Based Approach in Asia Pacific Laundry Care

Market share in Asia Pacific static for standard powder detergents

Unilever focuses on China standard liquid detergents

Unilever moves focus away from hand wash detergents

Well-placed to benefit from growth potential in laundry care

More Growth Opportunities for Automatic Dishwashing

Unilever gains market share in dishwashing

Scope to leverage white space with existing DW products

Opportunities for dishwashing tablets in emerging markets

Filling in Pricing Gaps in Emerging Market Surface Care

Emerging markets drive growth for Unilever surface care

Unilever well-placed to benefit from growth potential in surface care

Opportunities for smaller Unilever categories

Brand Strategy

Tightening brand focus

Omo benefits from increasing marketing

Persil positioned as technologically advanced laundry care

Surf to benefit from expansion in developing markets

Cif/Jif performs well

Operations

Unilever consolidates its operations (1)

Unilever consolidates its operations (2)

Recommendations

Recommendations

Samples

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