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Company Profile

Unilever Group in Hot Drinks

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Advantages/disadvantages of being part of a large group

SWOT: Unilever Group

Key strategic objectives and challenges

Competitive Positioning

Unilever underperforms the world hot drinks market in 2010-2011

Unilever's tea-based ranking in global hot drinks

Pyramid of global hot drinks competitive landscape

Market Assessment

Tea remains core business but is Unilever looking elsewhere?

Unilever needs to catch the opportunity in key growth markets

Tea Growth Opportunities

Unilever maintains strong leadership with no immediate challenger

Unilever remains clear leader despite rising Chinese presence

Unilever's inactivity may create opportunities for others

Slow economies in developed Western markets drag Unilever, ABF

Unilever's category strength, weak spots and opportunities

Finding the future tea growth hot spots

Case study: Entering Germany's mature tea market

Unilever should look to grab market share in Germany

Germany: Pyramid tea bags a fresh tactic

Challenges in Germany

Possible geographies/categories Unilever can also consider

Change in competition dynamics in Latin American tea market

Coffee Growth Opportunities

Unilever has limited presence in coffee

Major coffee growth markets

Unilever can be a partner for coffee companies?

Brand Strategy

Lipton the core of Unilever's hot drinks business

Lipton: A diversified tea-based beverage brand

Operations

Refreshment: New name for ice cream and beverages division

Recommendations

Consider coffee and promote tea's wellbeing credentials

Samples

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