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Company Profile

Unilever Group in Packaged Food

Mar 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Unilever’s shifting fmcg presence

  • Strategic Evaluation

Financial assessment: FY 2010/2011

  • Strategic Evaluation

SWOT: Unilever Group

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Unilever’s fluctuating growth performance against market

  • Competitive Positioning

Competitive landscape

  • Competitive Positioning

Acquisition- and innovation-driven growth strategies

  • Competitive Positioning

Still highly fragmented global packaged food market

  • Competitive Positioning

Geographic Market A ssessment

Established market presence across all regions

  • Geographic Market A ssessment

Geographic Market Assessment

Unilever’s largest national markets still mainly in developed regions

  • Geographic Market Assessment

Establish stronger growth in domestic Western European markets

  • Geographic Market Assessment

Unilever’s focus categories in Asia Pacific packaged food

  • Geographic Market Assessment

Unilever in the Asia Pacific competitive landscape

  • Geographic Market Assessment

Unilever’s Latin American market positions

  • Geographic Market Assessment

Acquisition-driven growth in Eastern Europe levels off in 2010

  • Geographic Market Assessment

Packaged Food Market Assessment

Unilever: Number one player in its three largest food categories

  • Packaged Food Market Assessment

Large portfolio grants presence in wide range of categories

  • Geographic Market Assessment

Ice Cream Opportunities

Developed market bias but established global ice cream business

  • Ice Cream Opportunities

Growth through acquisition and innovation

  • Ice Cream Opportunities

Unilever well positioned to exploit Asia Pacific growth opportunities

  • Ice Cream Opportunities

Sauces, Dressings and Condiments Opportunities

Latin America offers best growth potentials

  • Sauces, Dressings and Condiments Opportunities

Unilever’s unchallenged lead in global SDC

  • Sauces, Dressings and Condiments Opportunities

Regional growth opportunities in SDC

  • Sauces, Dressings and Condiments Opportunities

Oils and Fats Opportunities

Higher emerging oils and fats markets exposure needed

  • Oils and Fats Opportunities

Olive oil and vegetable and seed oil drive category growth

  • Oils and Fats Opportunities

Functional spreadable oils and fats driven by wellness trend

  • Oils and Fats Opportunities

Dairy Opportunities

Dynamic growth rates in core dairy categories

  • Dairy Opportunities

Brand Strategy

Portfolio rationalisation and brand/product innovation

  • Brand Strategy

Knorr, Unilever’s largest packaged food label

  • Brand Strategy

Magnum: Heavy reliance on Western Europe

  • Brand Strategy

Operations

Global network of streamlined manufacturing operations

  • Operations

Recommendations

Geographic market diversification and portfolio development

  • Recommendations

Samples

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