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Company Profile

Unilever Group in Packaged Food

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Unilever’s shifting fmcg presence

Financial assessment: FY 2010/2011

SWOT: Unilever Group

Key strategic objectives and challenges

Competitive Positioning

Unilever’s fluctuating growth performance against market

Competitive landscape

Acquisition- and innovation-driven growth strategies

Still highly fragmented global packaged food market

Geographic Market A ssessment

Established market presence across all regions

Geographic Market Assessment

Unilever’s largest national markets still mainly in developed regions

Establish stronger growth in domestic Western European markets

Unilever’s focus categories in Asia Pacific packaged food

Unilever in the Asia Pacific competitive landscape

Unilever’s Latin American market positions

Acquisition-driven growth in Eastern Europe levels off in 2010

Packaged Food Market Assessment

Unilever: Number one player in its three largest food categories

Large portfolio grants presence in wide range of categories

Ice Cream Opportunities

Developed market bias but established global ice cream business

Growth through acquisition and innovation

Unilever well positioned to exploit Asia Pacific growth opportunities

Sauces, Dressings and Condiments Opportunities

Latin America offers best growth potentials

Unilever’s unchallenged lead in global SDC

Regional growth opportunities in SDC

Oils and Fats Opportunities

Higher emerging oils and fats markets exposure needed

Olive oil and vegetable and seed oil drive category growth

Functional spreadable oils and fats driven by wellness trend

Dairy Opportunities

Dynamic growth rates in core dairy categories

Brand Strategy

Portfolio rationalisation and brand/product innovation

Knorr, Unilever’s largest packaged food label

Magnum: Heavy reliance on Western Europe

Operations

Global network of streamlined manufacturing operations

Recommendations

Geographic market diversification and portfolio development

Samples

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