Unilever Group in Home Care

September 2023

Unilever is one of the leading home care companies worldwide, with a strong market presence in the Asia-Pacific African region and Latin America. The company has 13 brands, whereas five belong to the home care industry, namely Seventh Generation, Omo, Comfort, Domestos and Cif. Laundry care, dishwashing and surface care are the main categories to foster Unilever’s growth.

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This report comes in PPT.

Overview:

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report
Executive summary
Top companies at a glance
Largest home care manufacturers worldwide
Unilever’s global footprint
Company overview
Growth decomposition
Inflation hits and influences post-pandemic cleaning habits
Home seclusion and remote working likely to drive future value growth
Exposure to growth
Inflation impacts consumer spending and Unilever’s business strategy
Investing in channels of the future
Projected rankings
R elative performance
Competitor overlap
Key categories and markets
Key brands
Purposeful brands from impactful innovation to foster growth
Unilever’s efforts on greener packaging and product formulations
Vim transmits purpose and values around genderising household duties
Laundry care and surface care benefit from global online sales
Unilever faces a competitive online environment
Social media communication targeting awareness and e-commerce growth
Laundry care sales by region
Top countries by category
Top countries by laundry detergents
Projected laundry care sales
Sustainable innovation taking place in Latin America
Dishwashing sales by region
Top countries by category
Projected dishwashing sales
Sunlight in Thailand features formula with bio-enzymes
Surface care sales by region
Top countries by category
Projected surface care sales
Complete Cif’s surface cleaning line in Brazil
Toilet care sales by region
Top countries by category
Projected toilet care sales
New Domestos provides better cleaning in the bathroom
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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