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Company Profile

Unilever in Home Care

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Unilever Group delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Unilever Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Unilever Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Unilever Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Unilever Group

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Unilever continues to beat world home care growth

  • Competitive Positioning

Market stability underpinned by scale of players

  • Competitive Positioning

Geographic and Category Opportunities

Unilever drives market share growth across most categories

  • Geographic and Category Opportunities

Good performance across most regions

  • Geographic and Category Opportunities

Opportunities in Key Categories

Liquid detergents to help drive growth in Brazil laundry care

  • Opportunities in Key Categories

Unilever loses market share in India: second largest LC market

  • Opportunities in Key Categories

Concentrated liquid detergents help gain market share in the UK

  • Opportunities in Key Categories

China to lead laundry care absolute growth over 2010-2015

  • Opportunities in Key Categories

Good opportunities in emerging market laundry care

  • Opportunities in Key Categories

Growth opportunity in France dishwashing but rivalry intensifies

  • Opportunities in Key Categories

China dishwashing a difficult market to break into

  • Opportunities in Key Categories

Unilever better off investing in Latin America surface care

  • Opportunities in Key Categories

Prospects in its smaller categories: Bleach & Toilet Care

  • Opportunities in Key Categories

Brand Strategy

Tightening brand focus

  • Brand Strategy

Omo benefits from increasing marketing

  • Brand Strategy

Persil positioned as a technologically advanced laundry care

  • Brand Strategy

Surf to benefit from expanding in developing markets

  • Brand Strategy

Cif/Jif performs well

  • Brand Strategy

Operations

Unilever consolidates its operations (1)

  • Operations

Unilever consolidates its operations (2)

  • Operations

Recommendations

Recommendation

  • Recommendations

Samples

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