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Country Report

Apparel in the United Kingdom

The UK apparel market witnessed stronger growth in 2011 compared to the previous year, as economic concerns and cotton prices eased slightly. Apparel volumes also increased as British high streets continued to run year round sales and promotions, ...

May 2012 | US$1,900| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

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Consumer Europe 2013

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Jun 2012