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Country Report

Toys and Games in the United Kingdom

While toys and games saw a strong double-digit current value growth in the first two years of the review period, the UK’s poor economic performance from 2008 resulted in annual current value decline over 2009-2011. Rising household costs, sluggish ...

Nov 2012 | US$1,100| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Who Goes Where

Dec 2011

Statistical Reference Handbook