Market Research United Kingdom

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Country Report

Fast Food in the United Kingdom

The leading players in fast food sought a more responsible and healthy image towards the end of the review period. McDonald’s, KFC and Burger King all signed up to the government’s Public Health Responsibility Deal in March 2012, pledging to work ...

Dec 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›