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Global Briefing

Unleashing the Power of Social Media on Travel

Feb 2011

Price: US$2,000

About this Report

About this Report

This global briefing examines the impact of social media on the travel industry. It analyses social media’s importance for travellers, how travel players are making use of them, the way the travel retail landscape has changed, how social media marketing works in tourism and the advent of mobile social media. It discusses the opportunities coming from social media for travel players and future developments in this field.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

The Rise of Social Media

The Web 2.0 phenomenon

The Rise of Social Media

From Web 1.0 to Web 2.0

Dynamics of social networks

Social media penetration

Demographic segmentation

Internet and broadband penetration

Social Media and Travellers

Use of social media by travellers

Role of social media for leisure travellers

Beyond Facebook - specialist social media in travel

Empowering consumers

Case study: TripAdvisor

Hospitality sites and home exchange

Social Media and Travel Players

How social media works for travel players

Social media and tourism promotion boards

Social media and hotels

Social media and airlines

Social media and travel retailers

Case study: Florida’s response to BP oil spill disaster

A New Landscape for Travel Retail

Traditional travel distribution model

New multi-channel model

Increase in independent travellers

Independent travel: A more rewarding experience

Continuous growth for online sales

Social Media Marketing

How social media marketing works

Social media as marketing tools

Which type: global, national or specialist?

Case study: Facebook

Viral marketing

Case study: YouTube

Social media tracking

Monitoring tools

Social Media Go Mobile

Social media and smartphones

Demographic segmentation

Geolocalisation

Mobile social media applications

Opportunities and Future Outlook

SWOT analysis

Opportunities for travel players

Opportunities by category

Future outlook: a more systematic approach

Future outlook: steady expansion ahead

Report Definitions

Definitions

Samples

Unleashing-the-Power-of-Social-Media-on-Travel.jpg

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