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Global Briefing

Unleashing the Power of Social Media on Travel

Feb 2011

Price: US$2,000

About this Report

About this Report

This global briefing examines the impact of social media on the travel industry. It analyses social media’s importance for travellers, how travel players are making use of them, the way the travel retail landscape has changed, how social media marketing works in tourism and the advent of mobile social media. It discusses the opportunities coming from social media for travel players and future developments in this field.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

The Rise of Social Media

The Web 2.0 phenomenon

  • The Rise of Social Media

The Rise of Social Media

From Web 1.0 to Web 2.0

  • The Rise of Social Media

Dynamics of social networks

  • The Rise of Social Media

Social media penetration

  • The Rise of Social Media

Demographic segmentation

  • The Rise of Social Media

Internet and broadband penetration

  • The Rise of Social Media

Social Media and Travellers

Use of social media by travellers

  • Social Media and Travellers

Role of social media for leisure travellers

  • Social Media and Travellers

Beyond Facebook - specialist social media in travel

  • Social Media and Travellers

Empowering consumers

  • Social Media and Travellers

Case study: TripAdvisor

  • Social Media and Travellers

Hospitality sites and home exchange

  • Social Media and Travellers

Social Media and Travel Players

How social media works for travel players

  • Social Media and Travel Players

Social media and tourism promotion boards

  • Social Media and Travel Players

Social media and hotels

  • Social Media and Travel Players

Social media and airlines

  • Social Media and Travel Players

Social media and travel retailers

  • Social Media and Travel Players

Case study: Florida’s response to BP oil spill disaster

  • Social Media and Travel Players

A New Landscape for Travel Retail

Traditional travel distribution model

  • A New Landscape for Travel Retail

New multi-channel model

  • A New Landscape for Travel Retail

Increase in independent travellers

  • A New Landscape for Travel Retail

Independent travel: A more rewarding experience

  • A New Landscape for Travel Retail

Continuous growth for online sales

  • A New Landscape for Travel Retail

Social Media Marketing

How social media marketing works

  • Social Media Marketing

Social media as marketing tools

  • Social Media Marketing

Which type: global, national or specialist?

  • Social Media Marketing

Case study: Facebook

  • Social Media Marketing

Viral marketing

  • Social Media Marketing

Case study: YouTube

  • Social Media Marketing

Social media tracking

  • Social Media Marketing

Monitoring tools

  • Social Media Marketing

Social Media Go Mobile

Social media and smartphones

  • Social Media Go Mobile

Demographic segmentation

  • Social Media Go Mobile

Geolocalisation

  • Social Media Go Mobile

Mobile social media applications

  • Social Media Go Mobile

Opportunities and Future Outlook

SWOT analysis

  • Opportunities and Future Outlook

Opportunities for travel players

  • Opportunities and Future Outlook

Opportunities by category

  • Opportunities and Future Outlook

Future outlook: a more systematic approach

  • Opportunities and Future Outlook

Future outlook: steady expansion ahead

  • Opportunities and Future Outlook

Report Definitions

Definitions

  • Report Definitions

Samples

Unleashing-the-Power-of-Social-Media-on-Travel.jpg

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