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Global Briefing

Unlocking China's Beauty Market Potential

Jul 2011

Price: US$2,000

About this Report

About this Report

China's beauty and personal care industry has experienced dramatic transformation and substantial growth over the past few years. This corporate strategy analyses how much growth potential there is left to be explored, where the value sales will be generated from, how to best adapt to the changing market for either international or domestic players and what impact the advance of digital technology has on the country's distribution patterns.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

China's Global Importance

Global beauty and personal care market recovers in 2010

Emerging markets key in driving up consumer expenditure

China – a huge marketplace with low per capita spending

China's Market Dynamics

The favourable macroeconomic environment

More spending and less saving

Premium beauty ride on the surge of wealth

Skin care dominates China's beauty and personal care market

Dynamic performance in men's grooming and baby care

Regional disparity lead to wide consumption variance

The beauty and personal care competitive landscape

Consumer Trends

Key consumer trends in China

What consumers want in China

Manufacturers' Responses

Case study: International players diversifying into inland China

L'Oréal targets all of China with multi-branding and tiered-pricing

L'Oréal's broad range of products drives strong value growth

Shiseido diversifies into mass channel through DQ

Lessons from international players

Case study: Local players becoming more competitive

Herbal focus gives local players a competitive edge

Jala Group repositions to premiumise brands

Shanghai Jahwa revamps Shanghai Vive for high-end consumers

Beauty from within has a root in Chinese tradition

Lessons learnt from local players

Marketing in the Digital World

The changing retailing landscape in China

Changes in beauty marketing and advertising

New digital marketing formats

Website presence marketing

Case study: The rise of Tmall by Taobao

Third-party shopping sites fuel internet sales

Social media and m-commerce offer further growth potential

Outlook

2010 and beyond

Growth pattern will replicate the current trend

Going west is the big trend

Moving forward…

Samples

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