The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    Cigarettes in the US

    Jul 2017

    In 2016, cigarettes in the US posted a volume decline of 2% but grew by 1% in current value terms to stand at sales of 263.4 billion sticks and USD94.4 billion. Unexpectedly low fuel prices are believed to have caused a minor recovery in cigarette ...

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    Tobacco in the US

    Jul 2017

    The US tobacco market posted a slight decline in volume sales and a slight increase in value sales in 2016 as Americans slowly continued to reduce their tobacco consumption while producers increased prices to maintain profits. The industry’s ...

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    Country Report

    Agriculture in USA: ISIC 01

    Jul 2017

    Industry improvement is limited by falling prices of agricultural commodities, particularly wheat and red meat. Meat consumption in USA rebounds from a long decline, fuelled by booming popularity of poultry. Responding to low prices, US farmers ...

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    Country Report

    Education in USA: ISIC 80

    Jul 2017

    Growth of education turnover slows in 2016, as demographic change decreases number of students enrolled in higher education. Steady growth in local funding keeps total support for education intact, however federal funding cuts threaten the ...

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    Country Report

    Cat Food in the US

    Jun 2017

    Speciality pet stores (especially pet superstores) took cat food sales share from “mass retailers” including supermarkets or mass merchandisers since before the review period. As many consumers traded up to higher-quality cat food products these pet ...

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    Country Report

    Dog Food in the US

    Jun 2017

    The retail landscape for dog food was dominated by a single trend for more than a decade – speciality pet stores (especially pet superstores) took sales share from “mass retailers” like supermarkets or mass merchandisers. As the exclusive channel for...

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    Other Pet Food in the US

    Jun 2017

    Other pet food recorded the slowest performance within pet food in 2016 and into 2017. Unable to capture humanisation trends in the same way as dog food or cat food could, value sales fell 2% between 2012 and 2017 overall (compared to 20% growth in ...

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    Country Report

    Pet Care in the US

    Jun 2017

    In 2016, the summer blockbusters from Hollywood had a distinct focus on pets. Disney released Finding Dory in June, providing the long-awaited sequel to 2003’s Finding Nemo. This film was a huge hit, grossing more than USD1 billion worldwide. In ...

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    Pet Products in the US

    Jun 2017

    As millennials become increasingly important as pet owners and small dogs grow in popularity, pet humanisation trends continue to accelerate. As owners look to pamper their dogs and cats, they invest more than ever in pet care products that can ...

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    Country Profile

    North America: Regional Profile

    Jun 2017

    Economic growth was modest in both the USA and Canada in 2016, and it grow moderately in both countries in 2017. The Canadian economy will be driven by higher oil prices, a loose monetary policy and an increase in public spending. In the USA a ...

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    Country Profile

    USA: Country Profile

    Jun 2017

    Economic growth will accelerate modestly in 2017. A buoyant housing market and steady gains in private final consumption are the main drivers. Business investment is growing slowly but could pick up, induced by higher infrastructure spending and tax ...

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    Beer in the US

    Jun 2017

    Craft beer, long a driver of beer volumes, underwent what will undoubtedly be noted as the early stages of saturation in 2016. Although not explicitly researched or defined by Euromonitor International, ale, weissbier/weizen/wheat beer and stout, the...

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    Country Report

    Cider/Perry in the US

    Jun 2017

    Following a decline in performance in late 2015, volume sales of cider/perry fell in 2016 for the first time since a meteoric rise in 2011 that saw volume sales rise from 50 million litres to 248 million litres in 2015. The 12% total volume decline ...

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    Country Report

    Alcoholic Drinks in the US

    Jun 2017

    The US alcoholic drinks market grew by 1% in total volume terms in 2016, matching average annual growth over the review period. In current value terms, growth in 2016 was slightly lower than the review period average, as consumers favoured off-trade ...

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    Country Report

    Rtds/High-Strength Premixes in the US

    Jun 2017

    As has often been the case for RTDs/high-strength premixes, product offerings have been fitfully dynamic, with select brands and beverage types experiencing short-lived booms before receding during the build up to the next hot product. Growth of ...

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    Country Report

    Spirits in the US

    Jun 2017

    In 2016, spirits posted total volume growth of 3% and outpaced growth of beer and wine, the two other major alcohol types in the US. This continued a trend of spirits logging the fastest annual growth rates of these three types of alcoholic beverages...

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    Country Report

    Wine in the US

    Jun 2017

    The wine market in the US is at a crossroads, whereby trends are evolving alongside an ongoing demographic shift. The importance of the Silent Generation is fading while the ageing of baby boomers is sapping the wine market of its most loyal and ...

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    Country Report

    Toys and Games in the US

    Jun 2017

    Traditional toys and games is a strong industry, showing 4% growth in retail value sales in 2016. Despite national events like the US presidential elections, where consumers reduced their expenses until the outcome and thus delayed the boost of the ...

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    Traditional Toys and Games in the US

    Jun 2017

    Collectibles and licensing were the two major growth drivers in 2016. Movie releases featuring licensed franchises continued to drive growth in traditional toys and games. In 2016 movies’ box office performance smashed the previous year records and ...

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    Video Games in the US

    Jun 2017

    Given that most AR/VR (virtual reality) headsets were released in 2016, sales skyrocketed, though at a lower rate than original, optimistic estimates. In total, nearly three million units were sold in 2016, ranging from the high-priced Oculus Rift ...

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