The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

USA StatisticsConsumer Lifestyles in the USA

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    Baby and Child-Specific Products in the US

    May 2017

    After a slight, anomalous increase in 2014, the birth rate in the US has continued its slow decline, hovering above 12% in 2016. This hampers the potential growth of baby and personal care products. However, innovation in natural products and ...

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    Bath and Shower in the US

    May 2017

    The 4% current value growth registered in bath and shower in 2016 marked an improvement on the review period current value CAGR of 3%. While function-focused categories such as bar soap, liquid soap, intimate hygiene and talcum powder exhibiting ...

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    Country Report

    Colour Cosmetics in the US

    May 2017

    The influence of South Korean beauty trends as well as increasing consumer knowledgeability about the ingredients of colour cosmetics continued to spur launches of colour cosmetics with multifunctional benefits in 2016. Sales of BB/CC creams, which ...

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    Deodorants in the US

    May 2017

    Deodorants continued to record steady growth in 2016. The fact that deodorants is a highly saturated category means that there are no major groups of potential consumers to target, other than children reaching puberty. The category's prospects for ...

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    Country Report

    Depilatories in the US

    May 2017

    2016 saw depilatories post a 2% current value decline. As the recovery of the US economy progresses and modern hair removal technologies become more widespread, more women in the country are turning to professional hair removal services, including ...

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    Country Report

    Fragrances in the US

    May 2017

    Fragrances posted current value growth of 3% in 2016, up marginally from the review period CAGR of 2%. The ongoing economic recovery in the US enabled consumers to increase their spending on beauty and personal care items in 2016 and the growing ...

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    Country Report

    Hair Care in the US

    May 2017

    Styling agents saw strong current value growth of 5% in 2016 to reach sales of USD2.4 billion. This growth was predominantly driven by strong demand for beard care products, including balms and oils. More men are choosing to wear beards rather than ...

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    Men's Grooming in the US

    May 2017

    Online sales of men's shaving products continue to grow at a rapid pace in the US. Sales of men's grooming products through internet retailing reached USD826 million in 2016, 9% of total value sales in the category, the majority of which consisted of...

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    Country Report

    Oral Care in the US

    May 2017

    Oral care recorded current value growth of 2% in 2015, a slightly stronger rate of growth than the review period CAGR. There is relatively little in the way of dramatic growth or decline being seen in any oral care categories, given that most ...

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    Beauty and Personal Care in the US

    May 2017

    The overall US beauty and personal care market saw a moderate performance in 2016, with value sales up by 3% in constant terms. The US economy as a whole remained stable but lacklustre in 2016, limiting consumer spending on beauty and personal care ...

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    Country Report

    Skin Care in the US

    May 2017

    US consumers are growing less brand loyal and more open to experimentation when it comes to their skin care purchases. This is being partly prompted by the prevailing influence of South Korean beauty trends. Since 2011, South Korean skin care brands ...

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    Country Report

    Sun Care in the US

    May 2017

    Sun care saw healthy growth of 4% in 2016, continuing the recovery that began in 2015 after several years of decline to reach USD2.0 billion, a new record for the category. This can be partially attributed to the unusually sunny and warm summer seen ...

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    Strategy Briefing

    Global Economic Forecasts: Q2 2017

    May 2017

    The global economy gained speed in Q4 2016 and expanded by 3.3% year-on-year. The growth momentum is anticipated to persist throughout 2017. We expect the world GDP growth to pick up from 3.2% in 2016 to 3.5% in 2017 and 3.6% in 2018. Emerging ...

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    Country Report

    Gardening in the US

    May 2017

    Many US consumers, particularly Millennials, view gardening as a chore and hard work. However, gardens and outdoor space are valued, especially with the increasing popularity of the grow-your-own trend and the benefits of a living outdoor space. As ...

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    Country Report

    Home Furnishings in the US

    May 2017

    After declining to a 51-year nadir in the second quarter of the year, the homeownership rate in the US began to recover in 2016. Despite improving economic conditions, the increase in the homeownership rate was subdued, as rising property prices and ...

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    Country Report

    Home Improvement in the US

    May 2017

    In 2016, existing home sales in the US reached the highest level seen since the economic downturn of 2008-2009. Buoyed by the popularity of home improvement shows on HGTV (Home & Garden Television) and other networks, DIY home remodelling and ...

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    Country Report

    Homewares in the US

    May 2017

    Continuing urbanisation, the growth of single-person households and the increasing prevalence of renting have all contributed to a boom in the number of individuals living in apartments in the US. The fact that more and more consumers are living in ...

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    Country Report

    Home and Garden in the US

    May 2017

    As the US housing market continued to recover in 2016, home and garden sales increased for the seventh consecutive year, recording value growth of 3% at current prices. This rate of growth was broadly in line with that of the review period, but fell ...

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    Country Report

    Better For You Beverages in the US

    May 2017

    BFY beverages generally are not perceived as better for you in the US. The reason for such is that 90% of the category is made up of reduced sugar soft drinks, of which 85% are carbonates. While this alone would indeed be better for you, the reduced ...

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    Country Report

    Better For You Packaged Food in the US

    May 2017

    The trend for fewer ingredients, no artificial additives, no GMO as well as organic products continued to be prevalent in 2016. Consumers are increasingly adopting healthier lifestyles and are avoiding fad diets. This is negatively affecting sales of...

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