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Statistical Reference Handbook

International Marketing Data and Statistics 2013

International Marketing Data and Statistics 2013 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2012 | US$475| View details

Consumer Lifestyle

Consumer Lifestyles in the US

The lingering effects of the economic downturn, particularly stubbornly high jobless rates, have resulted in continued consumer uncertainty. Nevertheless, the attitudes of many consumers are changing and, while they are not returning to their ...

Feb 2012 | US$1,900| Add to cart | View details

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

Future Demographic

United States of America in 2030: The Future Demographic

The USA is a steadily ageing society with the number of elderly increasing at an exceptionally fast pace. However, the ageing process is offset by a continuous inflow of immigrants. It has the highest number of foreign-born residents in the world and...

Apr 2010 | US$900| Add to cart | View details

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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook