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Country Report

Beauty and Personal Care in the US

In 2011 the US beauty and personal care market saw the highest growth in current value terms of the 2006-2011 period. Although economic recovery was slower than anticipated and the unemployment rate remained high, overall growth was strong. Growth ...

Jun 2012 | US$2,400| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook