Consumer Lifestyles in the US

The lingering effects of the economic downturn, particularly stubbornly high jobless rates, have resulted in continued consumer uncertainty. Nevertheless, the attitudes of many consumers are changing and, while they are not returning to their ...

Feb 2012 | US$1,900| Add to cart | View details ›

Beer in the US

Due to the recessionary issues over the most recent economic period, there has been a shift in Americans’ alcohol consumption from beer to wine and spirits. Over the 2006-2011 review period, overall beer volume declined by 3%, while wine and spirits ...

Feb 2012 | US$900| Add to cart | View details ›

Cider/Perry in the US

Volume sales of cider in the US grew by 20% in 2011, outpacing the 12% CAGR posted over the review period. This growth was largely attributed to the popularity of craft beer in the US and consumers’ desire to try new flavours and tastes. Familiarity ...

Feb 2012 | US$900| Add to cart | View details ›

Rtds/High-Strength Premixes in the US

RTDs/high-strength premixes declined by a 4% CAGR over the review period as a whole due to a lack of innovation and the removal of caffeine from the MillerCoors and Anheuser-Busch offerings. In 2011, sales of RTDs/high-strength premixes rebounded to ...

Feb 2012 | US$900| Add to cart | View details ›

Spirits in the US

Spirits benefited in 2011 from consumers switching from drinking beer to spirits. Beer – which still remains the nation’s favourite alcoholic beverage in terms of total volume sales – saw its volume sales fall by 2% in the three consecutive years ...

Feb 2012 | US$900| Add to cart | View details ›

Alcoholic Drinks in the US

Alcoholic drinks in the US continue to be marked by consumers shifting their purchases from beer towards spirits and wine. Although beer still remains the most popular alcoholic beverage in terms of total volume sales, its sales have continuously ...

Feb 2012 | US$1,900| Add to cart | View details ›

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600| Add to cart | View details ›

Dairy in the US

Dec 2011 | US$1,900| Add to cart | View details ›

Drinking Milk Products in the US

Consumers were shocked when purchasing fresh/pasteurised milk in 2011. After enjoying a 16% price decline in 2009 and only a 2% price increase in 2010, Americans saw milk prices rise by 9% in 2011. Fresh milk prices fluctuated wildly during the ...

Dec 2011 | US$900| Add to cart | View details ›

Oils and Fats in the US

With the US economy making a recovery, consumers are cooking less at home and treating themselves to more restaurant meals. As a result, retail volume sales of oils and fats are expected to decline by 5% in 2011, whilst foodservice volume sales are ...

Dec 2011 | US$900| Add to cart | View details ›