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 Market Research for USA

Euromonitor publishes reports on industries, consumers and demographics in USA.

  • Industry specific reports offer insight into market size and market share in USA; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in USA report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • USA in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our USA statistics factfile.

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Country Report

Health and Wellness in the US

Total health and wellness food and beverage sales in the US rebounded in 2010, growing in the low single digits following a flat 2009. It was previously unclear if the sudden slowdown of strong growth in 2009 was due to market saturation or the ...

Jun 2011 | US$1,900| Add to cart | View details

Country Report

Flavours in Soft Drinks – USA

As the beverage industry in the US shifts towards a healthier and more natural era, flavour houses will be challenged to maintain flavour consistency, innovation and taste. Although beverage makers continue to seek unusual flavours through new ...

May 2011 | US$900| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

Country Report

Chilled and Frozen Processed Food Packaging in the US

Making products easy-to-prepare became a key function of product packaging in chilled and frozen processed food throughout the review period. US consumers are increasingly unwilling to spend time cooking in the traditional sense, preferring products ...

Jan 2011 | US$900| Add to cart | View details

Future Demographic

United States of America in 2030: The Future Demographic

The USA is a steadily ageing society with the number of elderly increasing at an exceptionally fast pace. However, the ageing process is offset by a continuous inflow of immigrants. It has the highest number of foreign-born residents in the world and...

Apr 2010 | US$900| Add to cart | View details

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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook