World Food Marketing Directory

Key features

Use the World Food Marketing Directory to:

• Identify the top food companies in a particular country by market share

• Understand the factors driving growth of the food market such as:
Product innovation
Improving economic conditions
Growing health awareness
• Find key information sources on the food industry
• Identify the top food companies in a given country based on their national market share, not simply turnover
• Find international food information sources

Reasons to buy this book

• It is a great starting point for any company research, monitoring competition, researching new markets, or prospecting for sales trends

Geographic coverage

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, USA, Venezuela, Vietnam

Table of contents

Table of Contents 

Volume 1 

World Food Marketing Directory 2008 

Introduction 

Introduction 

Research methodology and selection criteria 

Features 

Coverage 

Scope of the directory 

Organisation 

Section One: Executive Summary of the Global Packaged Food Market 

Section Two: Major Food Multinationals 

Section Three: Global Directory of National Food Operators 

Section Four: Marketing Information Sources on the Food Industry 

Caveat and thanks 

Section One 

Executive Summary of the Global Food Market 

Executive Summary of the Global Food Market 

Breakfast products 

Key Market Trends: Developed Markets 

Whole foods and natural ingredients on the rise 

Functionality reaches breakfast products 

Premiumisation takes many forms in developed markets 

Convenience and portability 

Key Market Trends: Developing Markets 

Premiumisation at early stage 

Convenience 

Westernisation of eating habits increasing but still niche 

Health mindedness nascent but growing 

Global Demand 

Major Markets and Sectors 

Emerging regions dominate fastest growing markets 

Building on traditional diets in Africa and the Middle East 

Traditional consumption habits provide challenges and opportunities in Asia 

Market Shares 

Market Prospects 

Dairy products 

Key Market Trends: Developed Markets 

Health issues come to the fore 

Product innovation focuses on perceived health benefits 

Organic dairy products continue to rise 

Need for convenience prompts innovative packaging and product formats 

Key Market Trends: Developing Markets 

Maturation of demand 

Deepening penetration through better market segmentation 

Soy products 

Global Demand 

Major Markets and Sectors 

Turkish dairy sector expanding 

Chinese dairy doubles in value 

Economic upswing lifts dairy in Eastern Europe 

Market Shares 

Market Prospects 

Impulse products 

Key Market Trends: Developed Markets 

Convenience, health and sophistication drive growth 

Impulse products driven by health and wellness trend 

New relaxing properties introduced to lollipops 

Flavonol enrichment offers potential in snack bars 

Chips/crisps benefit from reduction in saturated fat content 

Convenience-minded innovation focuses on larger formats 

Combining liquid and solid fillings gives new edge to flavours 

Boosting energy properties expands to gum and sugar confectionery 

A universe of opportunities 

Key Market Trends: Developing Markets 

Economic growth drives growth for impulse products 

Convenient packaged brands gain importance in India 

Semi-premium products might hold key for future growth 

Health trend extends to emerging markets 

Functional gum sees high growth, albeit from small consumer base 

Price and education strategies needed to achieve full potential 

Fragmented distribution remains major constraint in developing markets 

Global Demand 

Major Markets and Sectors 

Asia-Pacific dominates most dynamic markets list 

Wider distribution boosts sales in other Asia-Pacific markets 

Rapid growth for snack bars in Western Europe and Latin America 

Large absolute gains in chocolate confectionery 

Snacking and impulse ice cream on the rise in China 

Greeks switch to functional gum 

Market Shares 

Market Prospects 

Meal Solutions products 

Key Market Trends: Developed Markets 

Health and nutrition – still the flavour of the day 

Convenient food for easy preparation and/or on-the-go consumption 

Consumer demand for premium indulgence 

Appetite for exotic flavours due to internationalisation 

Consumers’ growing attraction to cheaper but better quality private label products 

Key Market Trends: Developing Markets 

Consumers still prefer fresh to packaged food 

Middle-/upper-class and single-person households drive demand for convenient food 

Growing appetite for premium foods 

Health and nutrition – an emerging niche 

Traditional flavours still rule 

Global Demand 

Major Markets and Sectors 

Asia-Pacific dominates fastest markets list 

Strong growth in emerging markets 

Bias towards traditional-style products 

Processed poultry remains popular despite mounting avian flu concerns 

Mirroring trends in developed markets 

Market Shares 

Market Prospects 

Section Two 

Sources 

Trade and Business Associations 

Baby food 

Bakery products 

Canned food 

Chilled food 

Confectionery 

Dairy products 

Dried food 

Eggs 

Fish and seafood 

Food 

Fresh food 

Frozen food 

Fruits 

Health food 

Hot drinks 

Ice cream 

Meat 

Oils and fats 

Pet food and pet care products 

Retailing 

Sauces, dressings and condiments 

Soft drinks 

Sugar and sweeteners 

Sweet and savoury snacks 

Vegetables 

Trade and Business Journals by Sector 

Baby food 

Bakery products 

Canned food 

Confectionery 

Dairy products 

Dried food 

Eggs 

Fish and seafood 

Food 

Fresh food 

Frozen food 

Fruits 

Health food 

Hot drinks 

Ice cream 

Meat 

Oils and fats 

Pet food and pet care products 

Retailing 

Sauces, dressings and condiments 

Soft drinks 

Sugar and sweeteners 

Sweet and savoury snacks 

Vegetables 

Section Three 

Major Food Multinationals 

Hot Drinks 

World: Rank of top Multinational Hot Drinks companies by % market share (2006) 

Africa and Middle East: Rank of top Multinational Hot Drinks companies by % market share (2006) 

Asia Pacific: Rank of top Multinational Hot Drinks companies by % market share (2006) 

Australasia: Rank of top Multinational Hot Drinks companies by % market share (2006) 

Eastern Europe: Rank of top Multinational Hot Drinks companies by % market share (2006) 

Latin America: Rank of top Multinational Hot Drinks companies by % market share (2006) 

North America: Rank of top Multinational Hot Drinks companies by % market share (2006) 

Western Europe: Rank of top Multinational Hot Drinks companies by % market share (2006) 

Packaged Food 

World: Rank of top Multinational Packaged Food companies by % market share (2006) 

Africa and Middle East: Rank of top Multinational Packaged Food companies by % market share (2006) 

Asia Pacific: Rank of top Multinational Packaged Food companies by % market share (2006) 

Australasia: Rank of top Multinational Packaged Food companies by % market share (2006) 

Eastern Europe: Rank of top Multinational Packaged Food companies by % market share (2006) 

Latin America: Rank of top Multinational Packaged Food companies by % market share (2006) 

North America: Rank of top Multinational Packaged Food companies by % market share (2006) 

Western Europe: Rank of top Multinational Packaged Food companies by % market share (2006) 

Pet food and pet care products 

World: Rank of top Multinational Pet food and pet care products companies by % market share (2006) 

Africa and Middle East: Rank of top Multinational Pet food and pet care products companies by % market share (2006) 

Asia Pacific: Rank of top Multinational Pet food and pet care products companies by % market share (2006) 

Australasia: Rank of top Multinational Pet food and pet care products companies by % market share (2006) 

Eastern Europe: Rank of top Multinational Pet food and pet care products companies by % market share (2006) 

Latin America: Rank of top Multinational Pet food and pet care products companies by % market share (2006) 

North America: Rank of top Multinational Pet food and pet care products companies by % market share (2006) 

Western Europe: Rank of top Multinational Pet food and pet care products companies by % market share (2006) 

Volume 2 

World Food Marketing Directory 2008 

Section Four 

Global Directory of Food Operators 

Argentina 

Rank of top Hot Drinks companies in Argentina by % market share (2006) 

Rank of top Packaged Food companies in Argentina by % market share (2006) 

Rank of top Pet food and pet care products companies in Argentina by % market share (2006) 

Australia 

Rank of top Hot Drinks companies in Australia by % market share (2006) 

Rank of top Packaged Food companies in Australia by % market share (2006) 

Rank of top Pet food and pet care products companies in Australia by % market share (2006) 

Austria 

Rank of top Hot Drinks companies in Austria by % market share (2006) 

Rank of top Packaged Food companies in Austria by % market share (2006) 

Rank of top Pet food and pet care products companies in Austria by % market share (2006) 

Belgium 

Rank of top Hot Drinks companies in Belgium by % market share (2006) 

Rank of top Packaged Food companies in Belgium by % market share (2006) 

Rank of top Pet food and pet care products companies in Belgium by % market share (2006) 

Brazil 

Rank of top Hot Drinks companies in Brazil by % market share (2006) 

Rank of top Packaged Food companies in Brazil by % market share (2006) 

Rank of top Pet food and pet care products companies in Brazil by % market share (2006) 

Bulgaria 

Rank of top Hot drinks companies in Bulgaria by % market share (2006) 

Rank of top Packaged Food companies in Bulgaria by % market share (2006) 

Rank of top Pet food and pet care products companies in Bulgaria by % market share (2006) 

Canada 

Rank of top Hot Drinks companies in Canada by % market share (2006) 

Rank of top Packaged Food companies in Canada by % market share (2006) 

Rank of top Pet food and pet care products companies in Canada by % market share (2006) 

Chile 

Rank of top Hot Drinks companies in Chile by % market share (2006) 

Rank of top Packaged Food companies in Chile by % market share (2006) 

Rank of top Pet food and pet care products companies in Chile by % market share (2006) 

China 

Rank of top Hot Drinks companies in China by % market share (2006) 

Rank of top Packaged Food companies in China by % market share (2006) 

Rank of top Pet food and pet care products companies in China by % market share (2006) 

Colombia 

Rank of top Hot Drinks companies in Colombia by % market share (2006) 

Rank of top Packaged Food companies in Colombia by % market share (2006) 

Rank of top Pet food and pet care products companies in Colombia by % market share (2006) 

Czech Republic 

Rank of top Hot Drinks companies in Czech Republic by % market share (2006) 

Rank of top Packaged Food companies in Czech Republic by % market share (2006) 

Rank of top Pet food and pet care products companies in Czech Republic by % market share (2006) 

Denmark 

Rank of top Hot drinks companies in Denmark by % market share (2006) 

Rank of top Packaged Food companies in Denmark by % market share (2006) 

Rank of top Pet food and pet care products companies in Denmark by % market share (2006) 

Egypt 

Rank of top Hot Drinks companies in Egypt by % market share (2006) 

Rank of top Packaged Food companies in Egypt by % market share (2006) 

Rank of top Pet food and pet care products companies in Egypt by % market share (2006) 

Finland 

Rank of top Hot Drinks companies in Finland by % market share (2006) 

Rank of top Packaged Food companies in Finland by % market share (2006) 

Rank of top Pet food and pet care products companies in Finland by % market share (2006) 

France 

Rank of top Hot drinks companies in France by % market share (2006) 

Rank of top Packaged Food companies in France by % market share (2006) 

Rank of top Pet food and pet care products companies in France by % market share (2006) 

Germany 

Rank of top Hot drinks companies in Germany by % market share (2006) 

Rank of top Packaged Food companies in Germany by % market share (2006) 

Rank of top Pet food and pet care products companies in Germany by % market share (2006) 

Greece 

Rank of top Hot Drinks companies in Greece by % market share (2006) 

Rank of top Packaged Food companies in Greece by % market share (2006) 

Rank of top Pet food and pet care products companies in Greece by % market share (2006) 

Hong Kong, China 

Rank of top Hot drinks companies in Hong Kong, China by % market share (2006) 

Rank of top Packaged Food companies in Hong Kong, China by % market share (2006) 

Rank of top Pet food and pet care products companies in Hong Kong, China by % market share (2006) 

Hungary 

Rank of top Hot Drinks companies in Hungary by % market share (2006) 

Rank of top Packaged Food companies in Hungary by % market share (2006) 

Rank of top Pet food and pet care products companies in Hungary by % market share (2006) 

India 

Rank of top Hot Drinks companies in India by % market share (2006) 

Rank of top Packaged Food companies in India by % market share (2006) 

Rank of top Pet food and pet care products companies in India by % market share (2006) 

Indonesia 

Rank of top Hot Drinks companies in Indonesia by % market share (2006) 

Rank of top Packaged Food companies in Indonesia by % market share (2006) 

Rank of top Pet food and pet care products companies in Indonesia by % market share (2006) 

Ireland 

Rank of top Hot Drinks companies in Ireland by % market share (2006) 

Rank of top Packaged Food companies in Ireland by % market share (2006) 

Rank of top Pet food and pet care products companies in Ireland by % market share (2006) 

Israel 

Rank of top Hot Drinks companies in Israel by % market share (2006) 

Rank of top Packaged Food companies in Israel by % market share (2006) 

Rank of top Pet food and pet care products companies in Israel by % market share (2006) 

Italy 

Rank of top Hot drinks companies in Italy by % market share (2006) 

Rank of top Packaged Food companies in Italy by % market share (2006) 

Rank of top Pet food and pet care products companies in Italy by % market share (2006) 

Japan 

Rank of top Hot Drinks companies in Japan by % market share (2006) 

Rank of top Packaged Food companies in Japan by % market share (2006) 

Rank of top Pet food and pet care products companies in Japan by % market share (2006) 

Lithuania 

Rank of top Hot Drinks companies in Lithuania by % market share (2006) 

Rank of top Packaged Food companies in Lithuania by % market share (2006) 

Malaysia 

Rank of top Hot Drinks companies in Malaysia by % market share (2006) 

Rank of top Packaged Food companies in Malaysia by % market share (2006) 

Rank of top Pet food and pet care products companies in Malaysia by % market share (2006) 

Mexico 

Rank of top Hot Drinks companies in Mexico by % market share (2006) 

Rank of top Packaged Food companies in Mexico by % market share (2006) 

Rank of top Pet food and pet care products companies in Mexico by % market share (2006) 

Morocco 

Rank of top Hot Drinks companies in Morocco by % market share (2006) 

Rank of top Packaged Food companies in Morocco by % market share (2006) 

Rank of top Pet food and pet care products companies in Morocco by % market share (2006) 

Netherlands 

Rank of top Hot drinks companies in Netherlands by % market share (2006) 

Rank of top Packaged Food companies in Netherlands by % market share (2006) 

Rank of top Pet food and pet care products companies in Netherlands by % market share (2006) 

New Zealand 

Rank of top Hot Drinks companies in New Zealand by % market share (2006) 

Rank of top Packaged Food companies in New Zealand by % market share (2006) 

Rank of top Pet food and pet care products companies in New Zealand by % market share (2006) 

Norway 

Rank of top Hot Drinks companies in Norway by % market share (2006) 

Rank of top Packaged Food companies in Norway by % market share (2006) 

Rank of top Pet food and pet care products companies in Norway by % market share (2006) 

Philippines 

Rank of top Hot Drinks companies in Philippines by % market share (2006) 

Rank of top Packaged Food companies in Philippines by % market share (2006) 

Rank of top Pet food and pet care products companies in Philippines by % market share (2006) 

Poland 

Rank of top Hot drinks companies in Poland by % market share (2006) 

Rank of top Packaged Food companies in Poland by % market share (2006) 

Rank of top Pet food and pet care products companies in Poland by % market share (2006) 

Portugal 

Rank of top Hot Drinks companies in Portugal by % market share (2006) 

Rank of top Packaged Food companies in Portugal by % market share (2006) 

Rank of top Pet food and pet care products companies in Portugal by % market share (2006) 

Romania 

Rank of top Hot drinks companies in Romania by % market share (2006) 

Rank of top Packaged Food companies in Romania by % market share (2006) 

Rank of top Pet food and pet care products companies in Romania by % market share (2006) 

Russia 

Rank of top Hot drinks companies in Russia by % market share (2006) 

Rank of top Packaged Food companies in Russia by % market share (2006) 

Rank of top Pet food and pet care products companies in Russia by % market share (2006) 

Saudi Arabia 

Rank of top Hot Drinks companies in Saudi Arabia by % market share (2006) 

Rank of top Packaged Food companies in Saudi Arabia by % market share (2006) 

Rank of top Pet food and pet care products companies in Saudi Arabia by % market share (2006) 

Singapore 

Rank of top Hot Drinks companies in Singapore by % market share (2006) 

Rank of top Packaged Food companies in Singapore by % market share (2006) 

Rank of top Pet food and pet care products companies in Singapore by % market share (2006) 

Slovakia 

Rank of top Hot Drinks companies in Slovakia by % market share (2006) 

Rank of top Packaged Food companies in Slovakia by % market share (2006) 

Rank of top Pet food and pet care products companies in Slovakia by % market share (2006) 

Slovenia 

Rank of top Hot Drinks companies in Slovenia by % market share (2006) 

Rank of top Packaged Food companies in Slovenia by % market share (2006) 

South Africa 

Rank of top Hot Drinks companies in South Africa by % market share (2006) 

Rank of top Packaged Food companies in South Africa by % market share (2006) 

Rank of top Pet food and pet care products companies in South Africa by % market share (2006) 

South Korea 

Rank of top Hot Drinks companies in South Korea by % market share (2006) 

Rank of top Packaged Food companies in South Korea by % market share (2006) 

Rank of top Pet food and pet care products companies in South Korea by % market share (2006) 

Spain 

Rank of top Hot Drinks companies in Spain by % market share (2006) 

Rank of top Packaged Food companies in Spain by % market share (2006) 

Rank of top Pet food and pet care products companies in Spain by % market share (2006) 

Sweden 

Rank of top Hot Drinks companies in Sweden by % market share (2006) 

Rank of top Packaged Food companies in Sweden by % market share (2006) 

Rank of top Pet food and pet care products companies in Sweden by % market share (2006) 

Switzerland 

Rank of top Hot Drinks companies in Switzerland by % market share (2006) 

Rank of top Packaged Food companies in Switzerland by % market share (2006) 

Rank of top Pet food and pet care products companies in Switzerland by % market share (2006) 

Taiwan 

Rank of top Hot drinks companies in Taiwan by % market share (2006) 

Rank of top Packaged Food companies in Taiwan by % market share (2006) 

Rank of top Pet food and pet care products companies in Taiwan by % market share (2006) 

Thailand 

Rank of top Hot Drinks companies in Thailand by % market share (2006) 

Rank of top Packaged Food companies in Thailand by % market share (2006) 

Rank of top Pet food and pet care products companies in Thailand by % market share (2006) 

Turkey 

Rank of top Hot Drinks companies in Turkey by % market share (2006) 

Rank of top Packaged Food companies in Turkey by % market share (2006) 

Rank of top Pet food and pet care products companies in Turkey by % market share (2006) 

Ukraine 

Rank of top Hot Drinks companies in Ukraine by % market share (2006) 

Rank of top Packaged Food companies in Ukraine by % market share (2006) 

Rank of top Pet food and pet care products companies in Ukraine by % market share (2006) 

United Kingdom 

Rank of top Hot drinks companies in United Kingdom by % market share (2006) 

Rank of top Packaged Food companies in United Kingdom by % market share (2006) 

Rank of top Pet food and pet care products companies in United Kingdom by % market share (2006) 

USA 

Rank of top Hot Drinks companies in USA by % market share (2006) 

Rank of top Packaged Food companies in USA by % market share (2006) 

Rank of top Pet food and pet care products companies in USA by % market share (2006) 

Venezuela 

Rank of top Hot Drinks companies in Venezuela by % market share (2006) 

Rank of top Packaged Food companies in Venezuela by % market share (2006) 

Rank of top Pet food and pet care products companies in Venezuela by % market share (2006) 

Vietnam 

Rank of top Hot Drinks companies in Vietnam by % market share (2006) 

Rank of top Packaged Food companies in Vietnam by % market share (2006) 

Rank of top Pet food and pet care products companies in Vietnam by % market share (2006) 

Section Five 

Indexes 

A-Z index of companies 

A-Z index by country and market sector 

A-Z index by market sector 

A-Z index of sources 

A-Z index of sources by country 

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