The most influential factor for the beer category in Uzbekistan in 2016 was the strengthening of competition, particularly among domestic manufacturers. It was caused by economic instability in the country, which made consumers reconsider their ...

There were no sales of cider/perry in Uzbekistan by the end of the review period due to the lack of supply and limited consumer awareness....

Uzbekistan has been experiencing population growth for many years, therefore the number of potential alcohol consumers is constantly increasing. This was also the case in 2016. However, at the end of the review period, Uzbek consumers faced economic ...

Sales of RTDs/high-strength premixes remained negligible in Uzbekistan in 2016....

Strong currency fluctuation, which was followed by the sharp price growth of the majority of products, worsened the economic situation in the country towards the end of the review period. As a consequence, the purchasing power of many Uzbek consumers...

In general, wine is not a very popular alcoholic drink in Uzbekistan, although there is domestic production. Nevertheless, it is noteworthy that during the Soviet times Uzbekistan was one of the leading manufacturers of wine in the post-Soviet space....

In 2030 the population of Uzbekistan will reach 34.4 million an increase of 15.1% from 2015. Uzbekistan’s population is ageing as it grows due to falling birth rates and fertility, combined with an increase in older age groups. The country has high ...

The gradually increasing popularity of baby wipes contributed to the sales growth of baby and child-specific products in 2016. The trend is explained by the widening availability of baby and child-specific products throughout the country. Besides ...

Bath and shower benefited from people’s improving perception of the significance of sanitary/hygiene and personal care products, including bath and shower products, in 2016. The trend particularly applies to the younger generation, who show stronger ...

Colour cosmetics suffered from economic instability in the country towards the end of the review period which resulted in drastic depreciation of the Uzbekistan som against the US dollar followed by sharp unit price growth on the majority of ...

Sales of deodorants continue to develop in Uzbekistan. One of the reasons for this is the generally warm climate of the country and the prolonged summer season which usually starts as early as March in Uzbekistan and lasts until late October. The ...

The gradually increasing popularity of depilatories contributed to sales growth in 2016. The trend is explained by the widening availability of depilatories throughout the country. Besides this, more and more female consumers realise the advantages ...

As a result of the economic instability which occurred in the country towards the end of the review period, the purchasing capacity of many Uzbekistani consumers was challenged. Sharp price growth as a consequence of strong currency fluctuation has ...

The ongoing trend of constant population growth played the most important role in the sales dynamics of hair care in 2016. As a result of positive birth rates 20-30 years before, the number of adults increased during the review period and in 2016. In...

Despite the increasing availability of men’s grooming products, sales were not very successful in 2016. This can be explained by the sharp depreciation of the national currency against the US dollar due to the economic crisis by the end of review ...

Healthy lifestyle is becoming more and more popular in Uzbekistan. An increasing number of promotional campaigns and doctor recommendations on the importance of brushing teeth after each meal and at least twice a day served as the most important ...

Favourable demographic trends drove sales growth during the review period. The population of Uzbekistan increased by 8% over 2011-2016, reaching 30 million people by the end of the review period. Hence, positive population growth dynamics contributed...

Aggressive marketing campaigns served as a driver of sales growth for skin care products in 2016. As a result of strengthening competition, manufacturers have focused on stronger promotional campaigns with the purpose of attracting higher numbers of ...

Sales of sun care products were influenced by different factors by the end of the review period. One of them was the strong currency fluctuation, which worsened consumers’ purchasing capacity in 2016. Another factor in 2016 was rising health concerns...

Uzbekistan’s economy will stabilise but continue to grow at a pace somewhat below historical trends. Government spending, along with a gradual rise in energy prices, will be the main drivers. A strengthening Russian economy should also provide a ...