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Country Report

Vacuum Cleaners in Hong Kong, China

Price: US$900

About this Report

Executive Summary

TRENDS

  • Robotic vacuum cleaners became popular in 2012. Some brands set up booths in department stores and other retailers to promote robotic vacuum cleaners. Salespersons were specifically hired to introduce the robotic vacuum cleaner to the consumer. Although robot vacuum cleaners were not brand new to Hong Kong, it is only recently that they have sparked any interest. After heavy promotion of the brands, more consumers became aware of robot vacuum cleaners. Not every family has a domestic helper and the salary of hiring part time home help has become more expensive in recent years. Women need to work and do the housework at the same time. Robot vacuum cleaners can save both time and energy. Robotic vacuum cleaners are not positioned as super premium, and are not prohibitively expensive compared to other types of vacuum cleaners.

COMPETITIVE LANDSCAPE

  • Philips Electronics Hong Kong Ltd dominated with a 37% volume share in 2012. Its products are in the mid-price range with a good image of durability and power. It provided a wide range of products, spanning cylinder, upright and handheld vacuum cleaners.

PROSPECTS

  • During the forecast period, vacuum cleaners is predicted to see a CAGR of 1% in volume terms, and a slight negative CAGR in constant value terms. Working hours remain long in Hong Kong, at the same time, the cost of hiring domestic help is rising. Vacuum cleaners can make floor cleaning more efficient. Vacuum cleaners can partially replace human resources and help to reduce the operating cost of a family in the long term.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2007-2012
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2007-2012
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2007-2012
  • Table 5 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2007-2012
  • Table 6 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2007-2012
  • Table 7 Company Shares of Vacuum Cleaners 2008-2012
  • Table 8 Brand Shares of Vacuum Cleaners 2009-2012
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017

Consumer Appliances in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

High-end products targeting the middle-income family perform well

Multi-function appliances appeal to Hong Kong consumers

Chinese and local brands are gaining share from international brands in Hong Kong

More manufacturers are distributing their own brands to end consumers

Future growth remains positive

KEY TRENDS AND DEVELOPMENTS

High-end products targeting the middle-income family perform well

Multi-function appliances attract consumers in Hong Kong

Chinese and local brands gaining share from international brands in Hong Kong

Manufacturers increasingly distributing their own brands to end consumers

Government emphasises on green initiatives in the home appliances market 

MARKET INDICATORS

  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2012

MARKET DATA

  • Table 15 Sales of Consumer Appliances by Category: Volume 2007-2012
  • Table 16 Sales of Consumer Appliances by Category: Value 2007-2012
  • Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
  • Table 18 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
  • Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
  • Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
  • Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
  • Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
  • Table 23 Sales of Small Appliances by Category: Volume 2007-2012
  • Table 24 Sales of Small Appliances by Category: Value 2007-2012
  • Table 25 Sales of Small Appliances by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Small Appliances by Category: % Value Growth 2007-2012
  • Table 27 Company Shares of Major Appliances 2008-2012
  • Table 28 Brand Shares of Major Appliances 2009-2012
  • Table 29 Company Shares of Small Appliances 2008-2012
  • Table 30 Brand Shares of Small Appliances 2009-2012
  • Table 31 Major Appliances by Distribution Format: % Breakdown 2007-2012
  • Table 32 Small Appliances by Distribution Format: % Breakdown 2007-2012
  • Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
  • Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
  • Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 41 Forecast Sales of Small Appliances by Category: Volume 2012-2017
  • Table 42 Forecast Sales of Small Appliances by Category: Value 2012-2017
  • Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Other Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by format
  • Analysis by power source
  • Exports by country - volume
  • Imports by country - volume
  • Pricing
  • Replacement cycles
  • Trade statistics - volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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