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Country Report

Hong Kong, China Flag Vacuum Cleaners in Hong Kong, China

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Vacuum cleaners had volume growth of 1% in 2014. Consumers’ hectic lifestyles continued to drive their demand for convenience, especially for appliances that can ease the burden of household tasks. Vacuum cleaners therefore rapidly became a key household product as it was more efficient and convenient than brooms.

COMPETITIVE LANDSCAPE

  • Philips Electronics Hong Kong Ltd leads vacuum cleaners with a 37% volume share in 2014 as it offers a comprehensive range of vacuum cleaners including upright, stick and cylinder. Its mid-priced products further helped it to gain acceptance among consumers. The player lost slight volume share compared to 2013 thanks to the emergence of new brands such as Dyson and Miele.

PROSPECTS

  • Vacuum cleaners is expected to post a volume CAGR of 1% over the forecast period. Consumers’ increasingly hectic lifestyles, improved disposable incomes and health consciousness will drive their willingness to purchase a vacuum cleaner. However, intense competition within vacuum cleaners will drive players to launch more promotions to attract consumers as well as ensuring that new innovations are competitively priced. This will lower the constant value performance of vacuum cleaners in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2009-2014
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2009-2014
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2010-2014
  • Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2011-2014
  • Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019

Consumer Appliances in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Stable volume and value growth in 2014

Lifestyle products emerge

Multinational players continue to dominate

Chained retailers preferred

Stable volume and value growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

A label to sell and save

Touch it before bringing it home

Small is beautiful

Foreign domination

MARKET INDICATORS

  • Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 21 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 22 Sales of Small Appliances by Category: Value 2009-2014
  • Table 23 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 25 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 26 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 27 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 28 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 29 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 30 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 32 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 39 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 40 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Steam Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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