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Country Report

Hong Kong, China Flag Vacuum Cleaners in Hong Kong, China

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • Vacuum cleaners grew by only 1% in volume terms in 2015. This sluggish performance was largely due to the underperformance of the largest category, cylinder vacuum cleaners, which posted a low rise of 1% in volume terms. Despite sluggish growth, cylinder vacuum cleaners still accounted for an 84% volume share of vacuum cleaners in 2015.

COMPETITIVE LANDSCAPE

  • Philips Electronics Hong Kong continued to lead vacuum cleaners in 2015, recording a 37% volume share. The player offers cylinder, hand and stick vacuum cleaners, and retails its products through many stores. Philips is a well-known brand that consumers are familiar with, and has established itself as a household name in Hong Kong for many years. It offers many models across a wide price range, most being affordable and among the lowest priced in store, along with brands such as Rowenta, Panasonic, Electrolux and Bosch.

PROSPECTS

  • Vacuum cleaners in Hong Kong is expected to grow at a CAGR of 1% in volume terms over the forecast period. Growth is set to be low due to a sluggish performance from cylinder vacuum cleaners, which is expected to grow at a CAGR of 1% in volume terms. New formats such as upright and wet and dry vacuum cleaners are not able to make up for such a low expected performance from the largest category. The hectic lifestyles of many households leaves less time for time-consuming household chores such as cleaning.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2010-2015
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2010-2015
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
  • Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
  • Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020

Consumer Appliances in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Consumer appliances registers value and volume growth

International brands continue to dominate

Electronics and appliance specialist retailers is the leading distribution channel

Smaller households and smaller homes provide growth opportunity

Consumer appliances is set to record a stable performance

KEY TRENDS AND DEVELOPMENTS

Government labels to save energy and money

Electronics and appliance specialist retailers is the leading channel

Smaller households provide growth potential

The dominance of international brands

MARKET INDICATORS

  • Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015

MARKET DATA

  • Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 21 Sales of Small Appliances by Category: Volume 2010-2015
  • Table 22 Sales of Small Appliances by Category: Value 2010-2015
  • Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Steam Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Penetration Rates
  • Pricing
  • Replacement Cycles

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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