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Country Report

Indonesia Flag Vacuum Cleaners in Indonesia

| Pages: 39

Price: US$900

About this Report

Executive Summary

TRENDS

  • Vacuum cleaners in Indonesia continued to target middle- to high-end consumers until the end of the review period. Indonesian households tend to perceive vacuum cleaners as an appliance primarily used for cleaning carpets. They clean uncarpeted hard floor with a traditional broom. Given that only a few households in Indonesia use carpets, the use of vacuum cleaners is consequently limited. However, with the intensifying need for convenience and practical styles, Indonesian consumers began to receive vacuum cleaners as more appealing. They started to leave behind traditional broom and dustpan, especially amongst middle- to high-end consumers.

COMPETITIVE LANDSCAPE

  • Vacuum cleaners in Indonesia, up to end of 2013 continued to be dominated by multinational companies, particularly with European brands. Although Electrolux Indonesia experienced loss of volume share of one percentage point, it maintained its dominance with 28% retail volume share. Targeting middle- to high-end consumers, Electrolux Indonesia succeeded in sustaining its good reputation and quality.

PROSPECTS

  • The altering perception of vacuum cleaners as carpet cleaning appliances to vacuum cleaners as carpet and any hard surfaces cleaning appliances will enable the category in Indonesia to maintain its robust volume growth over the forecast period. Modern families in particular will leave the traditional ways of cleaning with brooms and dustpans to more convenient and practical appliances.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Indonesia?
  • What are the major brands in Indonesia?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2008-2013
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2008-2013
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2008-2013
  • Table 5 Sales of Vacuum Cleaners by Format: % Volume2008-2013
  • Table 6 NBO Company Shares of Vacuum Cleaners: % Volume2009-2013
  • Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume2010-2013
  • Table 8 Forecast Sales of Vacuum Cleaners by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: Value 2013-2018
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Consumer Appliances in Indonesia - Industry Context

EXECUTIVE SUMMARY

Development of residential property contributes to consumer appliances’ growth in 2013

Refrigeration appliances regainssecond leading position in 2013

Sharp Electronics and LG Electronics continue to drivemajor appliances

Local players maintain dominanceof small appliances in 2013

Emerging middle-class consumers; the key role of consumer appliances’ future

KEY TRENDS AND DEVELOPMENTS

Increase of electricity tariff raises the demand of energy-efficient products

Hypermarkets continues to gain higher share in the distribution of consumer appliances

Appliances with luxurious looks emerge deeper in the landscape

Chinese products strike while Korean products steal share of small appliances

MARKET INDICATORS

  • Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category2008-2013
  • Table 13 Replacement Cycles of Consumer Appliances by Category2008-2013

MARKET DATA

  • Table 14 Sales of Consumer Appliances by: Volume Category2008-2013
  • Table 15 Sales of Consumer Appliances by: Value Category2008-2013
  • Table 16 Sales of Consumer Appliances by: % Volume Growth Category2008-2013
  • Table 17 Sales of Consumer Appliances by: % Value Growth Category2008-2013
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
  • Table 22 Sales of Small Appliances by: Volume Category2008-2013
  • Table 23 Sales of Small Appliances by: Value Category2008-2013
  • Table 24 Sales of Small Appliances by: % Volume Growth Category2008-2013
  • Table 25 Sales of Small Appliances by: % Value Growth Category2008-2013
  • Table 26 NBO Company Shares of Major Appliances: % Volume2009-2013
  • Table 27 LBN Brand Shares of Major Appliances: % Volume2010-2013
  • Table 28 NBO Company Shares of Small Appliances: % Volume2009-2013
  • Table 29 LBN Brand Shares of Small Appliances: % Volume2010-2013
  • Table 30 Distribution of Major Appliances by Format: % Volume2008-2013
  • Table 31 Distribution of Small Appliances by Format: % Volume 2008-2013
  • Table 32 Forecast Sales of Consumer Appliances by: Volume Category2013-2018
  • Table 33 Forecast Sales of Consumer Appliances by: Value Category2013-2018
  • Table 34 Forecast Sales of Consumer Appliances by: % Volume Growth Category2013-2018
  • Table 35 Forecast Sales of Consumer Appliances by: % Value Growth Category2013-2018
  • Table 36 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: Volume 2013-2018
  • Table 37 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: Value 2013-2018
  • Table 38 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  • Table 39 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  • Table 40 Forecast Sales of Small Appliances by: Volume Category2013-2018
  • Table 41 Forecast Sales of Small Appliances by: Value Category2013-2018
  • Table 42 Forecast Sales of Small Appliances by: % Volume Growth Category2013-2018
  • Table 43 Forecast Sales of Small Appliances by: % Value Growth Category2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Steam Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Replacement Cycles

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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