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Country Report

Vacuum Cleaners in Indonesia

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Given that most households in Indonesia are not carpeted, the use of vacuum cleaners in the country remained limited up to the end of the review period. The tropical climate of the country discourages the use of carpets other than in air-conditioned offices. It is, however, more common for affluent households to have decorative carpets, and the demand for vacuum cleaners comes from middle- and high-income consumers.

COMPETITIVE LANDSCAPE

  • Electrolux Indonesia continued to lead vacuum cleaners in terms of retail volume share in 2012. It maintained a strong grip on the category, accounting for a 29% share of retail volume sales. The Electrolux brand has a good reputation in the market, especially amongst high-income consumers, as it is perceived to be good-quality. It also has more than 20 variants of vacuum cleaners, making

PROSPECTS

  • Innovation in vacuum cleaners is expected to create extra demand for these products over the forecast period. It is believed that the key innovations which could be introduced in these products relate to health benefits and convenience, in light of Indonesian consumers’ increasing awareness of the need to maintain a clean household, free from dust and other allergens.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Indonesia?
  • What are the major brands in Indonesia?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2007-2012
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2007-2012
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2007-2012
  • Table 5 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2007-2012
  • Table 6 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2007-2012
  • Table 7 Company Shares of Vacuum Cleaners 2008-2012
  • Table 8 Brand Shares of Vacuum Cleaners 2009-2012
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017

Vacuum Cleaners in Indonesia - Company Profiles

Denpoo Mandiri Indonesia PT in Consumer Appliances (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Denpoo Mandiri Indonesia PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Denpoo Mandiri Indonesia PT: Competitive Position 2012

Consumer Appliances in Indonesia - Industry Context

EXECUTIVE SUMMARY

Robust performance continues for consumer appliances in 2012

Home laundry appliances and air conditioners take the limelight in 2012

Sharp Electronics maintains a slim lead over local players

Bright future awaits consumer appliances

KEY TRENDS AND DEVELOPMENTS

More interest in energy-efficient products, but development still in the early stages

Electronics and appliance specialist retailers multiples and hypermarkets thrive

Emerging middle-class drives new purchases and improves penetration rates

Increasing presence of Korean and Chinese players

Push on local production to cater to domestic demand

MARKET INDICATORS

  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2012

MARKET DATA

  • Table 15 Sales of Consumer Appliances by Category: Volume 2007-2012
  • Table 16 Sales of Consumer Appliances by Category: Value 2007-2012
  • Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
  • Table 18 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
  • Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
  • Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
  • Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
  • Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
  • Table 23 Sales of Small Appliances by Category: Volume 2007-2012
  • Table 24 Sales of Small Appliances by Category: Value 2007-2012
  • Table 25 Sales of Small Appliances by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Small Appliances by Category: % Value Growth 2007-2012
  • Table 27 Company Shares of Major Appliances 2008-2012
  • Table 28 Brand Shares of Major Appliances 2009-2012
  • Table 29 Company Shares of Small Appliances 2008-2012
  • Table 30 Brand Shares of Small Appliances 2009-2012
  • Table 31 Major Appliances by Distribution Format: % Breakdown 2007-2012
  • Table 32 Small Appliances by Distribution Format: % Breakdown 2007-2012
  • Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
  • Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
  • Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 41 Forecast Sales of Small Appliances by Category: Volume 2012-2017
  • Table 42 Forecast Sales of Small Appliances by Category: Value 2012-2017
  • Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Other Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by format
  • Analysis by power source
  • Exports by country - volume
  • Imports by country - volume
  • Pricing
  • Producer company shares
  • Replacement cycles
  • Trade statistics - volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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