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Country Report

Indonesia Flag Vacuum Cleaners in Indonesia

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Vacuum cleaners in Indonesia continued to target upper middle consumers in 2014. More Indonesian households used vacuum cleaners to clean carpets. They cleaned hard floors with traditional brooms. Given that only a few households in Indonesia had carpets, the use of vacuum cleaners was limited. However, to save time, Indonesian consumers began using vacuum cleaners. Traditional brooms were used less often, especially in the upper-middle class.

COMPETITIVE LANDSCAPE

  • In 2014, vacuum cleaners in Indonesia was still dominated by multinational companies, particularly European. Although Electrolux Indonesia suffered volume decline of one percentage point, it maintained its lead with 27% volume share. Targeting medium to high-end consumers, Electrolux Indonesia managed to maintain a good reputation and quality.

PROSPECTS

  • Perceptions are changing about vacuum cleaners as carpet cleaning appliances, which will enable players in Indonesia to maintain strong volume growth over the forecast period. Modern family in particular will leave traditional ways of cleaning with brooms and dustpans for appliances that are more convenient and practical.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Indonesia?
  • What are the major brands in Indonesia?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2009-2014
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2009-2014
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2010-2014
  • Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2011-2014
  • Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019

Consumer Appliances in Indonesia - Industry Context

EXECUTIVE SUMMARY

Growth of property industry supports consumer appliances in 2014

Sharp Electronics and LG Electronics continue to drive major appliances

Local companies maintain lead in small appliances in 2014

Upper middle-class consumers crucial to growth of consumer appliances in the forecast period

KEY TRENDS AND DEVELOPMENTS

Increase in electricity rate affects the price of consumer appliances

Hypermarkets grows in importance as major distribution channel in addition to electronics and appliance specialist retailers

Appliances with luxurious look preferred by upper middle-class consumers

Chinese, Japanese Korean products pose a threat to local players

MARKET INDICATORS

  • Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 21 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 22 Sales of Small Appliances by Category: Value 2009-2014
  • Table 23 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 25 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 26 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 27 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 28 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 29 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 30 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 32 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 39 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 40 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Steam Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Penetration Rates
  • Pricing
  • Replacement Cycles

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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