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Country Report

Indonesia Flag Vacuum Cleaners in Indonesia

| Pages: 33

Price: US$990

About this Report

Executive Summary

TRENDS

  • Given that most households in Indonesia are not carpeted, the use of vacuum cleaners in the country remained limited up to the end of the review period. The tropical climate of the country discourages the use of carpets other than in air-conditioned offices. It is, however, more common for affluent households to have decorative carpets, and the demand for vacuum cleaners comes from middle-to-upper-income consumers.

COMPETITIVE LANDSCAPE

  • Electrolux Indonesia continued to lead vacuum cleaners in terms of retail volume share in 2015. It maintained a strong grip on the category, accounting for 26% of retail volume sales. Electrolux brand has a good reputation on the market, especially amongst upper-income consumers as the brand is perceived to have good quality. It also has more than 20 variants of vacuum cleaners, making it the most favoured brand by most consumers.

PROSPECTS

  • Innovation in vacuum cleaners is expected to create extra demand for these products over the forecast period. It is believed that the key innovations which could be introduced to these products relate to the health benefits and convenience, in light of the Indonesian consumers’ increasing awareness of the need to maintain a clean household free from dust and other allergens.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Indonesia?
  • What are the major brands in Indonesia?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2010-2015
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2010-2015
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
  • Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
  • Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020

Consumer Appliances in Indonesia - Industry Context

EXECUTIVE SUMMARY

Weaker performance due to tough economic conditions

Rising importance of consumer appliances with energy-saving features

Leading players maintain their already strong position

Electronics and appliance specialist retailers dominate sales

Healthy growth expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Government’s green initiatives boost the launches of energy-saving products

Electronics and appliance specialist retailers continue to dominate sales

Weather changes lead to increased demand for certain products

Electricity price hikes put burden on consumers

MARKET INDICATORS

  • Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015

MARKET DATA

  • Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 21 Sales of Small Appliances by Category: Volume 2010-2015
  • Table 22 Sales of Small Appliances by Category: Value 2010-2015
  • Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Steam Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Penetration Rates
  • Pricing
  • Replacement Cycles

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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