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Country Report

Israel Flag Vacuum Cleaners in Israel

| Pages: 40

Price: US$990

About this Report

Executive Summary

TRENDS

  • Robotic vacuum cleaners became increasingly common in 2015. Consumers’ perception of robotic vacuum cleaners has changed, and they are now perceived less as a luxury and more as a basic appliance which contributes to improving consumers’ lifestyles. Vacuum cleaners are now also found in the homes of consumers who cannot afford high-quality brands, as many companies offer simpler, low-tier models.

COMPETITIVE LANDSCAPE

  • In 2015 Brimag Digital Age overtook Dyson Appliances, which had led vacuum cleaners throughout the review period. Brimag Digital Age reached a retail volume share of 16% due to its wide portfolio of brands, which includes Graetz and Kenwood in the standard vacuum cleaners category, and LG in both standard and robotic vacuum cleaners. LG was especially successful, with a 10% volume share of standard vacuum cleaners in 2015, and was in second place in robotic vacuum cleaners with a 20% volume share.

PROSPECTS

  • Vacuum cleaners is expected to record a retail volume CAGR of 3% over the forecast period, in comparison with the review period CAGR of 5%, which was high due to the growth in robotic vacuum cleaners in particular. Robotic vacuum cleaners reached its peak growth over the review period, and the category is expected to record more moderate, though still high, growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in Israel?
  • What are the major brands in Israel?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in Israel - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2010-2015
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2010-2015
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
  • Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
  • Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020

Vacuum Cleaners in Israel - Company Profiles

Brimag Digital Age Ltd in Consumer Appliances (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Brimag Digital Age Ltd: Key Facts
  • Summary 2 Brimag Digital Age Ltd: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Brimag Digital Age Ltd: Competitive Position 2015

Tadiran Holdings Ltd in Consumer Appliances (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Tadiran Holdings Ltd: Key Facts
  • Summary 5 Tadiran Holdings Ltd: Operational Indicators

PRODUCTION

  • Summary 6 Tadiran Holdings Ltd: Production Statistics 2015

COMPETITIVE POSITIONING

  • Summary 7 Tadiran Holdings Ltd: Competitive Position 2015

Consumer Appliances in Israel - Industry Context

EXECUTIVE SUMMARY

Consumer appliances records higher growth in 2015 than the previous year

Government involvement increases competition

Brimag Digital Age leads consumer appliances in volume terms in 2015

Globalisation leads to an increase in internet retailing

Value growth is expected to slow over the forecast period

KEY TRENDS AND DEVELOPMENTS

The government encourages manufacturers and importers of green products

Slow housing market negatively affects consumer appliances

The competitive environment changes due to lower margins

Globalisation and government regulation lead to an increase in internet retailing

MARKET INDICATORS

  • Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 12 Replacement Cycles of Consumer Appliances by Category 2010-2015

MARKET DATA

  • Table 13 Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 14 Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 21 Sales of Small Appliances by Category: Volume 2010-2015
  • Table 22 Sales of Small Appliances by Category: Value 2010-2015
  • Table 23 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 24 Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 25 NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 26 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 27 NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 28 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 29 Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 30 Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 32 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 39 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 40 Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Steam Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Penetration Rates
  • Pricing
  • Replacement Cycles

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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