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Country Report

USA Flag Vacuum Cleaners in the US

| Pages: 46

Price: US$990

About this Report

Executive Summary

TRENDS

  • Companies producing robotic vacuums saw the highest increase in volume in 2014, led by Neato Robotics with a more than 6% jump in units. A close second was iRobot Roomba with slightly less than a 6% increase, though it maintained higher market share than Neato. Robotic vacuum cleaners, although routinely running for over US$500 per unit, are increasing in popularity, particularly amongst allergy sufferers and pet owners. Despite the high initial investment, many consumers see the products as actually money saving, as they save them valuable time and even may serve to replace costly cleaning services. Several smaller players have entered the robotic vacuum market offering products at a lower price point than Neato and iRobot. Although these products make the category of robotic vacuums more accessible to the average consumer, purchasing a cheaper model would likely deprive the consumer of the enjoyment of precision technology.

COMPETITIVE LANDSCAPE

  • TTI Floor Care North America remained the market leader with 33% of total vacuum cleaners volume in 2014, up slightly from 2013. The company’s brands include Royal, Dirt Devil and Hoover, all of which are well-recognised brands within American households. The company has a long history of high-quality vacuum cleaners, and this longevity appeals to those shopping for a new vacuum. In second place was Bissell Inc, with a 21% volume share.

PROSPECTS

  • Vacuum cleaners is expected to see a 1% CAGR by volume and 3% CAGR by value at constant 2014 prices over the forecast period, implying an increase in unit price. The growth of the category will be buoyed by necessary replacement of old machines, population growth, smaller households and product innovation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in USA?
  • What are the major brands in USA?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2009-2014
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2009-2014
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2010-2014
  • Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2011-2014
  • Table 7 Forecast Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 8 Forecast Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019

Vacuum Cleaners in the US - Company Profiles

Dyson Inc in Consumer Appliances (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dyson Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Dyson Inc: Competitive Position 2014

Sears Holdings Corp in Consumer Appliances (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Sears Holdings Corp: Key Facts
  • Summary 4 Sears Holdings Corp: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Sears Holding Corp: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Sears Holding Corp: Competitive Position 2014

Whirlpool Corp in Consumer Appliances (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Whirlpool Corp: Key Facts
  • Summary 8 Whirlpool Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Whirlpool Corp: Production Statistics 2012-2014

COMPETITIVE POSITIONING

  • Summary 10 Whirlpool Corp: Competitive Position 2014

Consumer Appliances in the US - Industry Context

EXECUTIVE SUMMARY

For the first time, over one half billion appliances are sold in one year in the US

Manufacturers are aggressively seeking celebrity partnerships, and it works

American brands are seeing renewed success in small appliances

Distribution of appliances is becoming increasingly segmented

Foodies and cooking will drive appliances in the years to come

KEY TRENDS AND DEVELOPMENTS

Energy standards and ratings are amended and focus shifts towards smart grids

Distribution is ever segmenting

Celebrity chefs and designers develop new premium mass-market appliance lines

American consumers increasingly responsive to quality and craftsmanship

MARKET INDICATORS

  • Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 12 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 13 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 14 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 17 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 21 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 22 Sales of Small Appliances by Category: Value 2009-2014
  • Table 23 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 25 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 26 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 27 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 28 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 29 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 30 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 32 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 35 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 39 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 40 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Steam Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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