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Country Report

Vacuum Cleaners in the US

| Pages: 65

Price: US$900

About this Report

Executive Summary

TRENDS

  • The rise of allergies and asthma over the last decade had a profound influence on the kinds of vacuum cleaners in which consumers were interested. As such, there was an increasing trend for upright vacuum cleaners to adapt HEPA filtration technology. Many companies, such as Electrolux Home Products North America, Bissell, and TTI Floor Care North America (Hoover) offer HEPA filtration systems, which effectively trap nearly 100% of airborne particles. Another trend born from this rise in hygiene considerations was the growth of steam mop cleaners. Whilst these steam mop models have inferior suction power, they offer an alternative method for providing the best sterilisation and sanitation, which is a factor for homes with children and pets.

COMPETITIVE LANDSCAPE

  • TTI Floor Care North America led vacuum cleaners in the US in 2012. It maintained a 32% share of volume sales, supported mainly by its Dirt Devil and Hoover brands. Bissell was in second place, holding a 21% volume share, and The Eureka Co was third with an 11% share.

PROSPECTS

  • Improvements in price point, innovation, as well as an expected increase in consumer spending and higher housing starts should bolster sales of vacuum cleaners in the coming years. Vacuum cleaners is expected to increase by a CAGR of 1% in volume terms to reach 45 million units in the forecast period. Constant value growth is expected to be higher due to increases in unit prices. Value sales are expected to increase by a CAGR of 3% through to 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vacuum Cleaners in USA?
  • What are the major brands in USA?
  • How have stick vacuum cleaners performance over the past 5 years?
  • Are robotic vacuum cleaners the future for the vacuum industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Vacuum Cleaners in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Vacuum Cleaners by Category: Volume 2007-2012
  • Table 2 Sales of Vacuum Cleaners by Category: Value 2007-2012
  • Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2007-2012
  • Table 5 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2007-2012
  • Table 6 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2007-2012
  • Table 7 Company Shares of Vacuum Cleaners 2008-2012
  • Table 8 Brand Shares of Vacuum Cleaners 2009-2012
  • Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017

Vacuum Cleaners in the US - Company Profiles

Dyson Inc in Consumer Appliances (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dyson Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Dyson Inc: Competitive Position 2012

Electrolux Home Products North America in Consumer Appliances (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Electrolux Home Products North America: Key Facts
  • Summary 4 Electrolux AB (GBO): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Electrolux Home Products North America: Production Statistics 2008-2012, ‘000 units

COMPETITIVE POSITIONING

  • Summary 6 Electrolux Home Products North America: Competitive Position 2012

Sears Holdings Corp in Consumer Appliances (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Sears Holdings Corp: Key Facts
  • Summary 8 Sears Holdings Corp: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 9 Sears Holdings Corp: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Sears Holdings Corp: Competitive Position 2012

Whirlpool Corp in Consumer Appliances (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Whirlpool Corp: Key Facts
  • Summary 12 Whirlpool Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Whirlpool Corp: Production Statistics 2008-2012, ‘000 units

COMPETITIVE POSITIONING

  • Summary 14 Whirlpool Corp: Competitive Position 2011

Consumer Appliances in the US - Industry Context

EXECUTIVE SUMMARY

Millennials and baby boomers drive the future of appliances

The battle of bricks and mortar versus online retailing

Reuse and recycling are the growing tenets in appliance eco-consciousness

The re-invention of smart appliances

Aspirational appliances and the rise of “communal cocooning”

KEY TRENDS AND DEVELOPMENTS

Generational demand for consumer appliances in 2012

Showrooming and the steady shift towards internet retailing

Government push to link consumer appliances and environmental policy

Smart and connected home appliances

The entertainment and home cooking trends bolster sales of small appliances

MARKET INDICATORS

  • Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
  • Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2012

MARKET DATA

  • Table 15 Sales of Consumer Appliances by Category: Volume 2007-2012
  • Table 16 Sales of Consumer Appliances by Category: Value 2007-2012
  • Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
  • Table 18 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
  • Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
  • Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
  • Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
  • Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
  • Table 23 Sales of Small Appliances by Category: Volume 2007-2012
  • Table 24 Sales of Small Appliances by Category: Value 2007-2012
  • Table 25 Sales of Small Appliances by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Small Appliances by Category: % Value Growth 2007-2012
  • Table 27 Company Shares of Major Appliances 2008-2012
  • Table 28 Brand Shares of Major Appliances 2009-2012
  • Table 29 Company Shares of Small Appliances 2008-2012
  • Table 30 Brand Shares of Small Appliances 2009-2012
  • Table 31 Major Appliances by Distribution Format: % Breakdown 2007-2012
  • Table 32 Small Appliances by Distribution Format: % Breakdown 2007-2012
  • Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
  • Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
  • Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 41 Forecast Sales of Small Appliances by Category: Volume 2012-2017
  • Table 42 Forecast Sales of Small Appliances by Category: Value 2012-2017
  • Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Vacuum Cleaners
    • Standard Vacuum Cleaners
      • Cylinder Vacuum Cleaners
      • Handheld Vacuum Cleaners
      • Stick Vacuum Cleaners
      • Upright Vacuum Cleaners
      • Wet and Dry Vacuum Cleaners
      • Other Vacuum Cleaners
    • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by format
  • Analysis by power source
  • Exports by country - volume
  • Imports by country - volume
  • Pricing
  • Producer company shares
  • Replacement cycles
  • Trade statistics - volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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