27 pages, Jan 2011
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The Valentino brand has struggled since the retirement of its founder Valentino Garavani in 2008. In fiscal 2009, the company reported significant losses. With a new team of designers, the brand must find its way in a sea of competitors. With the luxury goods market, however, moving into a recovery period, the company stands a good chance of changing its fortunes. It must, however, grow creatively as it lacks the significant capital resources of competitor brands such as Gucci, Chloé and Hermès
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