Dec 2009
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One year on from the collapse of Lehman Brothers, consumer confidence is improving. However, with continued pressures on disposable incomes, consumer spending is not expected to return to pre-recession levels in some countries for the foreseeable future. Should companies focus on offering value for money or have consumer notions of value undergone a longer-term change in the wake of the recession? This reports considers whether a “new normal” now exists and what this means for FMCG.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.