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Venezuela

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Venezuela.

Venezuela StatisticsConsumer Lifestyles in Venezuela

Venezuela Country BriefingsFuture Demographics: Venezuela in 2030

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    Country Briefing

    Business Dynamics: Venezuela

    Aug 2017

    Venezuela’s business landscape continues to suffer from high levels of state intervention, as well as unfavourable trade and investment policies, which deter foreign direct investment (FDI) and dampen the development of the private sector. Weak ...

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    Country Report

    In-Car Entertainment in Venezuela

    Aug 2017

    A complex economic environment negatively impacted retailers and consumers in this category in 2017. Total sales of new vehicles, as reported by the Automotive Chamber or Venezuela (CAVENEZ) reached almost 2,700 units between May 2016 and April 2017,...

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    Country Report

    Computers and Peripherals in Venezuela

    Aug 2017

    In 2017 volume sales of computers and peripherals continued to decline. In terms of private companies’ purchases, economic uncertainty and declines in consumption negatively affected companies’ decisions over the short term. Retail volume sales of ...

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    Country Report

    Home Audio and Cinema in Venezuela

    Aug 2017

    Imports of home audio and cinema products continued to be constrained by the insufficient supply of foreign currency in a market tightly controlled by the government. Any importer must have a government certification that the item is not being ...

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    Country Report

    Home Video in Venezuela

    Aug 2017

    Volume sales of home video declined by 44% in 2017, driven by a fall in sales of televisions. Suppliers are slowly replenishing inventories after the price freeze and subsequent purchase frenzy of electronics produced by an order given by President ...

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    Country Report

    Imaging Devices in Venezuela

    Aug 2017

    Imaging devices recorded a volume decline of 41% driven by a fall in digital cameras, since camcorders only represent 2% of all imaging devices sold in 2017. Traditionally, these products are considered luxuries whilst the economic recession and high...

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    Country Report

    Mobile Phones in Venezuela

    Aug 2017

    Lower sales of mobile phones can be traced back to a sharp reduction of the supply caused by limited access to foreign currency for imports. Whenever a telecom operator wants to purchase mobile phones, it must introduce an application for foreign ...

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    Country Report

    Consumer Electronics in Venezuela

    Aug 2017

    An erratic and uneven supply in the market of consumer electronics is the result of a complex regulatory environment created by the Venezuelan government. The extremely challenging business environment that prevails in the country has resulted in a ...

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    Country Report

    Portable Players in Venezuela

    Aug 2017

    In 2017, as in all categories in consumer electronics, limited supply and higher prices characterised the portable media players landscape. A falling trend in portable multimedia players, which made up 96% of sales in this category in 2017, drove the...

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    Country Report

    Wearable Electronics in Venezuela

    Aug 2017

    As much as Venezuelans like cutting-edge technology and are early adopters of new products, high prices and supply shortages are forcing them to change this long-established consumption pattern. Venezuelans are finding it increasingly difficult to ...

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    Country Profile

    Venezuela: Country Profile

    Aug 2017

    Venezuela’s economy will continue to contract in 2017. Uncertainty abounds since the government-controlled Supreme Court backtracked on its decision to suspend the opposition-controlled National Assembly in March 2017. Hyperinflation keeps the ...

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    Country Report

    Cigarettes in Venezuela

    Jul 2017

    Weaker demand due to high price increases in 2016 continued to change the purchasing behaviour of the majority of Venezuelan smokers. Consumers spent more time searching for their preferred brands but were also willing to trade down to cheaper ones. ...

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    Country Report

    Tobacco in Venezuela

    Jul 2017

    The Venezuelan tobacco market in 2016 continued to be heavily dominated by cigarettes. The dynamics of the category are influenced by overall macroeconomic conditions, characterised by high inflation and falling purchasing power. In such a ...

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    Country Report

    Beer in Venezuela

    Jun 2017

    Beer has high penetration in Venezuela. In 2016, shortages continued to be seen for many products from the basic shopping basket including milk, flour, rice, toilet paper and sanitary protection, among others. The delays generated in the settlement ...

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    Country Report

    Cider/Perry in Venezuela

    Jun 2017

    Cider/perry declined in total volume terms in 2016, with most of the sales being concentrated in the last quarter of the year as the highest demand occurred in the Christmas season. The consumption of cider fell due to a decrease in purchasing power,...

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    Country Report

    Alcoholic Drinks in Venezuela

    Jun 2017

    In 2016, the average unit price of alcoholic drinks saw a sharp increase, which was due to two main factors – the high inflation rate and the devaluation of the local currency. In 2015, the country introduced the Marginal Currency System (SIMADI) for...

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    Country Report

    Rtds/High-Strength Premixes in Venezuela

    Jun 2017

    Wine-based RTDs remains by far the largest product category, with 65% of total volume sales of RTDs/high-strength premixes in 2016. The fact that products within wine-based RTDs are affordable in terms of price represents a competitive advantage in ...

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    Country Report

    Spirits in Venezuela

    Jun 2017

    Lower foreign exchange allocation in 2016 saw a drop in the availability of imported spirits and in turn domestic offerings continued to gain ground. Categories which mostly consist of imported products such as brandy and cognac, other blended Scotch...

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    Country Report

    Wine in Venezuela

    Jun 2017

    In November 2014, the government announced an increase in the sales tax on all alcoholic drinks except beer. Nonetheless, alcoholic drinks prices did not rise immediately as the new tax did not come into effect until 90 days later. Furthermore, price...

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    City Review

    Caracas City Review

    Jun 2017

    Caracas is the capital of a country that is in the midst of a social and economic crisis. H Hyperinflation in Venezuela hit almost 800% by the end of 2016, and disposable annual incomes in the households of Caracas dropped by 24% in real terms over ...

    US$725
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