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Venezuela

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Venezuela.

Venezuela StatisticsConsumer Lifestyles in Venezuela

Venezuela Country BriefingsFuture Demographics: Venezuela in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Ready Meals in Venezuela

    Nov 2017

    In Venezuela, ready meals is an underdeveloped category with narrow availability of products. The majority of sales are concentrated in shelf stable ready meals, which represented 89% of the value generated in ready meals in 2017. Traditionally, ...

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    Country Report

    Sauces, Dressings and Condiments in Venezuela

    Nov 2017

    In 2017, sauces, dressings and condiments seemed to have started surmounting the shortages of raw materials and inputs which prevented companies from maintaining steady production levels in 2016. Throughout the year, the increased shelf presence of ...

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    Country Report

    Soup in Venezuela

    Nov 2017

    Soup is entirely composed of dehydrated soup, with chilled, frozen and shelf stable soup remaining negligible. Imported brands of shelf stable soup were available over the review period; nonetheless, their presence diminished as a result of ...

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    Country Report

    Spreads in Venezuela

    Nov 2017

    Spreads are not regarded as essential products, so consumers do not hesitate to reduce the frequency of purchase when facing tight budgets. Constrained purchasing power and high inflation have forced Venezuelans to reposition their budgets, thus ...

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    Country Briefing

    Households: Venezuela

    Nov 2017

    Hit by inflation and a political crisis, Venezuelan households are having to deal with significant shortages of products like appliances and telecom goods. The property market is in a state of flux, with currency devaluation severely impacting the ...

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    Country Report

    Dermatologicals in Venezuela

    Nov 2017

    Dermatologicals continued to record a downward trend in 2017 in volume terms with negative growth rates in all categories. At the same time, products in this category hold some of the highest unit values of all consumer health, something that allows ...

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    Country Report

    Digestive Remedies in Venezuela

    Nov 2017

    The digestive remedies category showed some of the largest volume losses in consumer health in 2017. Besides large falls of imported components, such as loperamide and pancreatine, a ban of aluminium hydroxide caused the production of antacids to ...

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    Country Report

    Eye Care in Venezuela

    Nov 2017

    Eye care products suffered a great shock in volume terms in 2016 due to shortages of imported components, resulting in the exit of many brands. In 2017, the category seems to have stabilised at a low supply level provided by one local manufacturer, ...

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    Country Report

    Herbal/Traditional Products in Venezuela

    Nov 2017

    Herbal/traditional products continue to increase their relevance as providers of relief to Venezuelan consumers given that many standard versions of the products remain scarce and expensive. The government has moved towards the formalisation of ...

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    Country Report

    NRT Smoking Cessation Aids in Venezuela

    Nov 2017

    Nicorette used to be present in Venezuela, but imports of this brand stopped in 2012....

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    Country Report

    Consumer Health in Venezuela

    Nov 2017

    Foreign exchange controls, currency quotas and price controls enacted by the Venezuelan government have resulted in severe shortages of food and medicines. During the years of abundant financial resources, Venezuelans were willing to live within the ...

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    Country Report

    Sleep Aids in Venezuela

    Nov 2017

    Sleep aids are negatively affected by the streamlining of multinational players. The supply of brands shrinks as companies focus on their best-selling products. Venezuelans are seeking sleep aid products as substitutes for increasingly scarce ...

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    Country Report

    Sports Nutrition in Venezuela

    Nov 2017

    Operating conditions remain difficult in 2017 with players in sport nutrition products bearing the costs of importing products at the black-market exchange rate. While domestic prices reflect directly the constant weakening of the domestic currency, ...

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    Country Report

    Weight Management and Wellbeing in Venezuela

    Nov 2017

    For a third year in a row, this category exhibits negative growth in all areas. In 2017, Venezuela is suffering from severe shortages of food, which have caused an unwanted and unplanned average weight loss of more than eight kilograms per capita, ...

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    Country Report

    Wound Care in Venezuela

    Nov 2017

    Scarcity of products in this category is particularly severe since it is traditionally dominated by multinational companies. Contacts in the industry stated that while many private clinics and hospitals used to count on pharmacies and parapharmacies ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela

    Nov 2017

    Players in Venezuela are increasingly inclined to using herbal ingredients in their preparations as a way to circumvent the obstacles for the importation of standard active ingredients while taking advantage of fewer regulations over the ...

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    Country Report

    Analgesics in Venezuela

    Nov 2017

    Foreign exchange controls continue to prevent players from importing active ingredients and other raw materials, causing shortages of most categories within analgesics. Volume losses affected combination products; naproxen and topical analgesics, ...

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