Venezuela

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Venezuela. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Venezuela StatisticsConsumer Lifestyles in VenezuelaVenezuela Country BriefingsFuture Demographics: Venezuela in 2030

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    Naturally Healthy Packaged Food in Venezuela

    May 2018

    Expansion in NH packaged food remained adversely affected by the discretionary allocation of government-controlled imports of wheat in 2017, which hindered the production of NH high fibre food, the largest category within NH packaged food. A ...

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    Better For You Beverages in Venezuela

    May 2018

    The offering of BFY beverages continued to be limited to a small number of categories, such as reduced sugar carbonates, reduced sugar fruit/vegetable juice and reduced sugar powder concentrates, while the supply of BFY reduced caffeine hot drinks ...

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    Better For You Packaged Food in Venezuela

    May 2018

    Reduced fat dairy remained the largest category in better for you (BFY) packaged food in 2017. Reduced fat dairy is largely comprised of reduced fat milk (excl organic and FF), mostly the liquid variant. Manufacturers continue to favour the ...

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    Fortified/Functional Beverages in Venezuela

    May 2018

    FF beverages was the most mature category and largest value maker in health and wellness beverages in 2017. The category used to witness the most new product launches but an adverse business environment characterised by the high price of imported ...

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    Fortified/Functional Packaged Food in Venezuela

    May 2018

    FF packaged food is the largest and most mature category within health and wellness packaged food. Fortification with vitamins and minerals is an industry standard in some packaged food categories such as baby food and breakfast cereals, not a ...

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    Free From in Venezuela

    May 2018

    Increasingly high foreign currency prices are to blame for the loss of variety and the lack of development in this category. While most of the products are imported, there are artisanal brands of gluten-free products, such as free from baked goods ...

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    Naturally Healthy Beverages in Venezuela

    May 2018

    In 2017, NH beverages continued to decline in retail volume terms. This performance can be explained by the degree of maturity of the largest categories such as NH bottled water, as well as low dynamism in terms of new entrants and new product ...

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    Organic Beverages in Venezuela

    May 2018

    Sales of organic beverages were negligible in Venezuela at the end of the review period and there are no expectations of significant development over the forecast period....

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    Organic Packaged Food in Venezuela

    May 2018

    There are no sales of organic packaged food in Venezuela and no indications of any sales occurring over the forecast period....

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    Health and Wellness in Venezuela

    May 2018

    Volume declines of health and wellness (HW) categories were tied to growing shortages of imported raw materials and packaging bottlenecks. Until 2010, the government was able to supply the need for packaging with imports. Nonetheless, a fall in ...

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    Cat Food in Venezuela

    May 2018

    2018 marked the fifth consecutive year of double-digit volume sales decline for cat food, with reduced product availability continuing to undermine the category’s performance. Importers and local manufacturers have faced major barriers in accessing ...

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    Dog Food in Venezuela

    May 2018

    Prices rose dramatically across dog food towards the end of the review period, as Venezuela’s economic crisis made it impossible for companies to avoid passing rapidly escalating costs on to consumers. This situation was compounded by a steep drop in...

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    Other Pet Food in Venezuela

    May 2018

    The declining trend in other pet food volume sales persisted in 2018 as import barriers and shortages of key raw materials continued to have a negative impact on product supply. Difficult trading conditions also discouraged new launches by ...

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    Pet Care in Venezuela

    May 2018

    The economic crisis in Venezuela continued to exert a major toll on the country’s pet care market over 2017-2018. Significantly reduced purchasing power, skyrocketing prices and massive product shortages meant that many consumers struggled to afford ...

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    Pet Products in Venezuela

    May 2018

    Pet products contracted strongly in volume terms in 2018 as Venezuela’s economic crisis resulted in widespread product and raw material shortages, skyrocketing prices and the erosion of consumer purchasing power. The negative effects of the crisis ...

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    Baby and Child-Specific Products in Venezuela

    May 2018

    Venezuelan parents regard baby and child-specific products as essential and irreplaceable, but high prices and tight household budgets pushed volume sales further downwards in 2017. The negative retail volume trend began in 2014, driven by lower ...

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    Bath and Shower in Venezuela

    May 2018

    Bar soap is regarded as the most essential product in bath and shower and one of the most important in beauty and personal care. Price regulations imposed by the Venezuelan government in 2012 caused large supply losses because the ceilings set were ...

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    Colour Cosmetics in Venezuela

    May 2018

    Colour cosmetics recorded a decline in the number of units sold in 2017 since consumers are focused on purchasing basic and priority products in beauty and personal care and packaged food whilst avoiding less essential items such as colour cosmetics....

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    Deodorants in Venezuela

    May 2018

    With the exception of deodorant pumps, deodorants is a category that is entirely composed of price-regulated products. Since 2012, manufacturers have needed authorisation to adjust the final price of their products but the government failed to give ...

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    Depilatories in Venezuela

    May 2018

    A marked loss of variety of hair removers and women’s pre-shave and shortages of women’s razors and blades that have become chronic continued to characterise this category in 2017. The availability of depilatories was adversely affected by ...

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