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Venezuela

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Venezuela.

Venezuela StatisticsConsumer Lifestyles in Venezuela

Venezuela Country BriefingsFuture Demographics: Venezuela in 2030

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    Country Report

    Air Care in Venezuela

    Jan 2017

    The offering of air care products remained narrow in 2016 with import restrictions affecting firms’ ability to place products into the market. With the exception of spray/aerosol air fresheners, air care products are imported, thus being affected in ...

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    Country Report

    Bleach in Venezuela

    Jan 2017

    The performance of bleach remained largely affected by a diminished product offering with all domestic brands showing erratic availability during 2016. As a result of price regulations, some bleach manufacturers have changed the way they market their...

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    Country Report

    Dishwashing in Venezuela

    Jan 2017

    In 2016, the industry for dishwashing products remained adversely affected by a limited product offering. The price regulation implemented by the government in 2012 in a large number of home care product categories (among which is hand dishwashing) ...

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    Country Report

    Home Insecticides in Venezuela

    Jan 2017

    In February 2016, the World Health Organization declared the Zika virus as a global health emergency. However, in Venezuela, shortages of insecticides and repellents make it impossible to reduce the chances of being affected by it. Around 4,700 cases...

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    Country Report

    Laundry Care in Venezuela

    Jan 2017

    In August 2015, Alimentos Polar CA had to suspend operations in its manufacturing plant for powder detergents as the Venezuelan government had not settled the foreign currency to pay off the debts to international suppliers of raw materials. The debt...

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    Country Report

    Home Care in Venezuela

    Jan 2017

    The downward volume sales trend that started in 2014 in the majority of home care products remained in 2016. Shortages of raw materials have affected firms’ ability to place products into the market and maintain continuous presence. Furthermore, ...

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    Country Report

    Polishes in Venezuela

    Jan 2017

    Polishes was the worst performing within home care, with volume sales decline of 38% in 2016. This is because floor polish, which accounted for 90% of polishes volume sales, saw a marked product absence during 2016. Since it was included in the ...

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    Country Report

    Surface Care in Venezuela

    Jan 2017

    The downward trend in surface care products remained in 2016. Shortages of raw materials have affected firms’ ability to place products into the market and maintain continuous presence. Furthermore, industry sources state that price controls imposed ...

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    Country Report

    Toilet Care in Venezuela

    Jan 2017

    The offering of toilet care products remained limited in 2016 with in-cistern devices, rim blocks and rim liquids showing a marked absence at retailers. All of these categories have a high component of imported products implying that availability is ...

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    Country Report

    Confectionery in Venezuela

    Dec 2016

    Nestlé remained the clear leader in chocolate confectionery in 2016 with a retail value share of 64%. The company dominated tablets with a 78% value share thanks to the enduring popularity of its well-established Savoy brand, which has been present ...

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    Country Report

    Dairy in Venezuela

    Dec 2016

    Cheese is dominated by artisanal varieties (white cheese) with artisanal cheese producers holding a 44% value share in 2016. The fact that white cheese is the most popular filling for arepas supports the strong leadership of artisanal white cheese. ...

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    Country Report

    Direct Selling in Venezuela

    Dec 2016

    Direct selling increased by 435% in current value terms in 2016 in comparison with 2015 because of the rise in prices due to the high inflation rate. It is necessary to emphasise that direct selling companies import products for sale and that, due to...

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    Country Report

    Electronics and Appliance Specialist Retailers in Venezuela

    Dec 2016

    Value sales grew by 476% in current terms in 2016 in comparison with 2015, this boom just being the consequence of the high inflation rate....

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    Country Report

    Apparel and Footwear Specialist Retailers in Venezuela

    Dec 2016

    The most important factor affecting apparel and footwear specialist retailers is inflation. Due to high inflation rates, consumers divert their attention towards purchasing basic products which are necessary, leaving aside other consumption. Another ...

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    Country Report

    Grocery Retailers in Venezuela

    Dec 2016

    In 2016, the most important factor impacting grocery retailers was shortage of many products in the basic basket. There is mainly a supply problem with food products such as coffee, flour, pasta, rice, oil, cereal and milk, and additionally with ...

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    Country Report

    Health and Beauty Specialist Retailers in Venezuela

    Dec 2016

    In 2016, access to foreign exchange was the most important factor that impacted the channel, since currencies are required to import the commodities which allow the manufacture of medicines and beauty products which are not produced in Venezuela....

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    Country Report

    Home and Garden Specialist Retailers in Venezuela

    Dec 2016

    Import restrictions caused severe scarcity in 2015 and 2016. Retailers have faced strong obstacles to guarantee attractive offers. Some of the supply is local but domestic manufacturing also depends on imported packages and raw materials so product ...

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    Country Report

    Homeshopping in Venezuela

    Dec 2016

    The channel continues to be limited by product shortages and low company activity since the offer is restricted to one relevant brand, Telovendo. Moreover, the channel continues to face competition from other non-store retailing channels, especially ...

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    Country Report

    Internet Retailing in Venezuela

    Dec 2016

    Purchases via foreign sites decreased significantly by suspension of payments with national credit cards abroad according to the disposition of the government due to stricter exchange controls in 2016....

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Venezuela

    Dec 2016

    Bags and luggage specialist retailers suffered from the high inflation rate, price growth, and low supply to cover demand from consumers due to a lack of imports in 2016....

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