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Venezuela

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Venezuela.

Venezuela StatisticsConsumer Lifestyles in Venezuela

Venezuela Country BriefingsFuture Demographics: Venezuela in 2030

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    Country Report

    Apparel Accessories in Venezuela

    Feb 2018

    Like most of the apparel and footwear categories, apparel accessories exhibited sharp volume decline in 2017. Consumers are favouring basic and essential apparel items and are recycling or keeping their old accessories. In general, men and women ...

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    Country Report

    Childrenswear in Venezuela

    Feb 2018

    Venezuelan households make large purchases of clothing for their children twice a year, in July and December. Both occasions are marked by special dates such as the end of the school year and Christmas season. Another special time of the year for ...

    US$990
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    Country Report

    Footwear in Venezuela

    Feb 2018

    Similar to all apparel subcategories, footwear suffered lower sales in volume terms in 2017. Sales contracted from the supply side, because companies are facing shortages of foreign currency to import final products and raw materials; and from the ...

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    Country Report

    Hosiery in Venezuela

    Feb 2018

    Severe problems importing finished products as well inputs and raw materials to produce locally continue to cause product shortages and lower variety in all categories, and hosiery has not been exempted. The intermittent presence of products and ...

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    Country Report

    Jeans in Venezuela

    Feb 2018

    Jeans are considered a staple apparel item for all Venezuelans, no matter the gender, age, style preference and socioeconomic stratum. Jeans are also the apparel of choice for many occasions because most of the population prefers a casual look even ...

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    Country Report

    Menswear in Venezuela

    Feb 2018

    Widespread inflation continues to erode households’ purchasing power by changing the priorities of consumers away from apparel purchases towards food and basic services. In 2017, some foreign chain stores partially closed as they have not been able ...

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    Country Report

    Apparel and Footwear in Venezuela

    Feb 2018

    Apparel and footwear records a more negative performance in volume terms in 2017 than the review period average. Demand is expected to continue decreasing, as economic recession, inflation and food shortages prevent consumers from increasing spending...

    US$2,100
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    Country Report

    Sportswear in Venezuela

    Feb 2018

    Organised sports events such as running, walking, hiking, biking and cycling, as well as the number of participants, have increased in Venezuela. The trend involves both men and women across a wide range of ages, although most of the activities are ...

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    Country Report

    Womenswear in Venezuela

    Feb 2018

    A highly inflationary environment that continues to erode households’ purchasing power negatively affected sales of womenswear in 2017. Some foreign chains have not been able to replenish their inventories since President Maduro commanded all apparel...

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    Country Report

    Air Care in Venezuela

    Feb 2018

    The number of air care products available remained limited in 2017. With the exception of spray/aerosol air fresheners, products in air care were imported and negatively affected by lower and erratic foreign currency allocation. As such, players ...

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    Country Report

    Bleach in Venezuela

    Feb 2018

    The performance of bleach remained adversely affected by diminished product offering – the availability of all domestic brands was erratic in 2017. Due to price regulations, some bleach manufacturers changed the way they marketed their products to ...

    US$990
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    Country Report

    Dishwashing in Venezuela

    Feb 2018

    In 2016 and 2017, dishwashing remained adversely affected by limited product availability. Shortages in main raw materials and inputs continued to affect players’ ability to maintain steady production levels. Furthermore, the price regulation ...

    US$990
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    Country Report

    Home Insecticides in Venezuela

    Feb 2018

    The cooperation of the Venezuelan government in controlling insect pestilence did not have a major impact on sales of home insecticides, and the majority of Venezuelans still considered it necessary to take their own precautions to prevent mosquito ...

    US$990
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    Country Report

    Laundry Care in Venezuela

    Feb 2018

    Since the implementation of the Law of Fair Costs and Prices on this category in 2012, the government has not authorised price increases in line with inflation. As such, prices lagged behind inflation for several years. In response, manufacturers ...

    US$990
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    Country Report

    Home Care in Venezuela

    Feb 2018

    In 2017, home care registered a greater decline in retail volume terms than the CAGR of the review period. Demand decreased, as economic recession, inflation and food shortages prevented consumers from increasing spending on home care by dedicating ...

    US$2,650
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    Country Report

    Polishes in Venezuela

    Feb 2018

    Polishes was the second-worst performer in home care in retail volume terms due to floor polish, which saw marked product absence during the year. The major threat to growth in furniture polish, metal polish and shoe polish in Venezuela over the ...

    US$990
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    Country Report

    Surface Care in Venezuela

    Feb 2018

    The downward trend in surface care products continued in 2017. Shortages of raw materials affected players’ ability to supply products and maintain a continuous presence. Furthermore, industry sources stated that price controls imposed in 2011, ...

    US$990
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    Country Report

    Toilet Care in Venezuela

    Feb 2018

    The offering of toilet care products remained limited in 2017, with in-cistern devices, rim blocks and rim liquids in short supply or unavailable from retail outlets. All of these categories have a high component of imported products and availability...

    US$990
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    Country Profile

    Venezuela: Country Profile

    Jan 2018

    Venezuela’s economy continues to contract. Hyperinflation and severe structural weaknesses are behind the economic slide but are ignored by the present government. Cash shortages, a steady fall in oil output, the disappearance of investment and power...

    US$150
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    Country Report

    Direct Selling in Venezuela

    Jan 2018

    Companies in the direct selling channel mainly sold imported products, which became unaffordable for the majority of Venezuelans after large value losses suffered by the domestic currency since 2015. The survival strategy followed by most ...

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