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Venezuela

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Venezuela.

Venezuela StatisticsConsumer Lifestyles in Venezuela

Venezuela Country BriefingsFuture Demographics: Venezuela in 2030

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    Country Report

    Adult Incontinence in Venezuela

    Mar 2017

    As adult incontinence is not a regulated price category, economic distortions led to high price movements in 2016, with all adult incontinence categories posting rocketing price increases, well above inflation. The moderate/heavy adult incontinence ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Venezuela

    Mar 2017

    Since AFH tissue accounted for 99% of AFH value sales in 2016, the overall performance was the result of tissue products. In 2016, AFH tissue registered a volume decline of 8%, which was an even stronger decline than in the review period, due to the ...

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    Country Report

    Nappies/Diapers/Pants in Venezuela

    Mar 2017

    Per capita usage of nappies/diapers/pants in volume terms in Venezuela amongst children aged 0-36 months is lower compared with usage in North America and Western Europe, at 377 units per person in 2016. The per capita use of nappies/diapers/pants ...

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    Country Report

    Tissue and Hygiene in Venezuela

    Mar 2017

    Faced with a fall in international oil prices, the government limited the allocation of foreign exchange for imports, with both domestic producers and importers unable to meet consumer demand. In 2016 the domestic manufacturers of tissue and hygiene ...

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    Country Report

    Retail Tissue in Venezuela

    Mar 2017

    In 2016 the performance of all categories in retail tissue was adversely impacted by shortages in the supply of packaging materials such as plastic, inks, adhesives and carton boxes, resulting from the limited and erratic allocation of foreign ...

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    Country Report

    Sanitary Protection in Venezuela

    Mar 2017

    Per capita use of sanitary protection in Venezuela amongst women aged 12-54 is lower compared with usage in North America and Western Europe, accounting for 141 units per person in 2016, decreasing by 18% from 2013 (171 units per person). This was ...

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    Country Report

    Wipes in Venezuela

    Mar 2017

    Product shortages and demand constraints were the main factors behind the adverse performance of wipes in 2015 and 2016. In general, Venezuelan households reduced their purchases of non-basic consumption goods as a result of limited purchasing power....

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    Country Profile

    Venezuela: Country Profile

    Mar 2017

    Venezuela will continue to contract in 2017. Hyperinflation and various deep structural weaknesses will keep the economy mired in recession. Cash shortages, shrinking exports and a chaotic retail sector are just some of the consequences. Continuing ...

    US$150
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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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    Country Report

    Apparel Accessories in Venezuela

    Feb 2017

    Like most apparel and footwear categories, apparel accessories exhibited price increases and lower volume sales in 2016. Consumers favoured basic and essential apparel, and recycled or kept their old accessories. In general, men and women dress ...

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    Country Report

    Childrenswear in Venezuela

    Feb 2017

    Venezuelan households make larger purchases of clothing for their children twice a year, in July and December. Both occasions are marked by special dates – the end of the school year and Christmas. Another special time of the year for apparel ...

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    Country Report

    Footwear in Venezuela

    Feb 2017

    Similar to all apparel categories, footwear suffered price increases, which triggered lower sales in volume terms in 2016. The category shrunk from the supply side, because companies faced shortages of foreign currency to import final products and ...

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    Country Report

    Hosiery in Venezuela

    Feb 2017

    Severe problems importing finished products, as well inputs and raw materials to produce locally, continued to cause product shortages and reduce the variety available in all categories, and hosiery was no exception in 2016. The intermittent presence...

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    Country Report

    Jeans in Venezuela

    Feb 2017

    Jeans are considered a staple apparel item for all Venezuelans. Everyone wears jeans, no matter what gender, age, style preference or socioeconomic group. Jeans are also the outfit of choice for many different occasions, because most of the ...

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    Country Report

    Menswear in Venezuela

    Feb 2017

    Menswear accounted for 24% and 34% of overall volume and value sales of apparel respectively in 2016, behind womenswear by 17 and 16 percentage points. Men’s apparel displays lower affordability and less variety than women’s clothing. In spite of ...

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    Country Report

    Apparel and Footwear in Venezuela

    Feb 2017

    Whilst the supply of apparel and footwear recovered to some extent from the low levels of 2015, the market saw a decrease in volume terms, caused by a contraction in demand. Venezuelans have seen their household incomes shrink in real terms for ...

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    Country Report

    Sportswear in Venezuela

    Feb 2017

    Organised sports events such as running, walking, hiking and cycling, as well as the number of participants, have increased in Venezuela. Many people make efforts to train formally, not only for fun, but to improve their personal times and copy ...

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    Country Report

    Womenswear in Venezuela

    Feb 2017

    Womenswear accounted for 41% of volume sales and 50% of value sales of apparel in 2016, ahead of menswear by 17 and 16 percentage points, respectively. Women’s clothing is characterised by affordability and a larger variety than men’s clothing. The ...

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    Country Report

    Bottled Water in Venezuela

    Feb 2017

    Since 2011, the government has set a price control on still bottled water, pledging to give all Venezuelans equal access to the resource. This has resulted in a falling supply as companies have been unable to cover their costs of production. ...

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    Country Report

    Carbonates in Venezuela

    Feb 2017

    Domestic sugar production declined over the review period, with the decline continuing in 2016. The government was able to supply the sugar industry with imports as a way to offset the drop in local production. Nonetheless, due to a fall in ...

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